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Zurple Reveals Average Site Visit Time of Real Estate Leads in the Discovery-Stage of their Home Search

Posted by Kristina Brunnler

Jul 28, 2018 6:00:00 AM

Do you know how much time real estate leads are spending on your website? Average dwell time and average session duration are important metrics for assessing the overall effectiveness of your real estate website. In this article we’ll be explaining what average dwell time and average session duration is, in addition to the average dwell time and session duration of real estate leads in the Discovery-Stage.

Note: Discovery-Stage Real Estate leads are those that are in the beginning stages of their home search and are not yet ready to commit to a move. For more information on what Discovery-Stage Leads are, visit our Discovery-Stage Buyers & Sellers Study introduction here.

Average Site Duration Time of Discovery Stage LeadsAverage Dwell Time Defined –

Average dwell time is the average time a visitor spends on a website. Average dwell time is a good indicator of how engaged website visitors are with the website. The longer a visitor spends on a site, the more time they have to read and engage with content on the site.

Average Dwell Time of Discovery-Stage Real Estate Leads

The average discovery-stage lead spends 6 minutes and 56 seconds on a Zurple site. To calculate this number, the Zurple team added together the total site visit time of all discovery-stage leads captured year to date and divided that time by the number of total discovery-stage leads.

Average Session Duration Defined –

Average session duration is the average length of all site visits combined. Unlike average dwell time, average session duration can reveal how likely leads are to return to your website.

Average Session Duration of Discovery-Stage Leads -

The average session duration of Discovery-Stage Leads is 20 minutes and 12 seconds. This is a pretty incredible, considering a healthy average session duration according to digital marketing experts is 2-3 minutes. This means leads early in their home search are coming back to Zurple IDX sites.


My metrics are horrible! What should I do?

Zurple IDX websites are designed to provide the content leads are searching for. Today’s consumer prefers an agnostic home search with property listings straight from the MLS. With customized site search features such as city, zip code, address, neighborhood, and school district, Zurple IDX sites stop leads home search early on and keep them coming back for more. Want to see how Zurple sites work? Schedule a product demo with one of our Account Executives in the link below -

Schedule a Zurple Demo

Topics: Lead Intelligence

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