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5 Excuses Real Estate Agents Can Use For Text Messages That Generate Referral Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 4, 2018 7:30:00 AM

A simple text message can set a chain reaction of events that can lead to a transaction. You dropping in to say hi can quickly lead to a referral you wouldn’t otherwise have. What is stopping you from casually sending a text message to your past clients?

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Topics: Lead Generation & Engagement


Halloween Marketing Ideas for Real Estate Agents 2018

Posted by Emily Murray

Oct 3, 2018 7:30:00 AM

With summer a recent memory it’s hard to believe we are now in the season of pumpkin spice lattes and wool sweaters! If Halloween is sneaking up on your this year, it’s time to get into the spooky spirit.  With Halloween around the corner, you have a great reason to create a fun marketing campaign and reach your existing database as well as attract new leads!

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Topics: Lead Generation & Engagement


5 Free Tools to Help Prepare You for Real Estate’s Slow Season

Posted by Kristina Brunnler

Aug 24, 2018 6:00:00 AM

With September just a week away, it’s essential for you to begin preparing your pipeline for the slow season. And with kids back in school and a market with high home prices, things may be feeling a bit sluggish. That’s why the Zurple team is sharing these five free tools to help you generate leads during the cooler winter months. Continue reading for your five free tools!

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Topics: Lead Generation, Lead Generation & Engagement, Social Media Marketing


14 Facebook Ad Ideas for Real Estate Agents

Posted by Kristina Brunnler

Aug 23, 2018 6:00:00 AM

Facebook is not only a great place to connect with family and friends, but also grow your business. However, the Zurple Team understands the life of a real estate agent is STRESSFUL. You barely have time to check your Facebook, let alone monitor paid ads. That’s why we are providing 14 suggestions for Facebook page promotion. Try any of the 14 Facebook ideas below to promote listings, events, generate leads, and ultimately grow your business.

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Topics: Lead Generation & Engagement, Social Media Marketing


How to Resume Your Real Estate Business After a Long Vacation

Posted by Pacifico "PJ" Ortiz Luis

Jul 5, 2018 8:51:54 AM

It's the day after the 4th of July and most businesses are closed. Even then, you decide not to cold call any prospects on this day based on past experiences. So you take the day off. Or maybe you take the entire week off? What do you do when you get back to work?

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Topics: Lead Generation & Engagement, Productivity & Apps


What Qualities Do Buyers and Sellers Want in an Agent?

Posted by Pacifico "PJ" Ortiz Luis

Jun 28, 2018 1:56:51 PM

There are many qualities that you possess that make you fit to be a successful real estate agent. Some of those qualities may or may not conflict with what your potential clients want in an agent.

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Topics: Lead Generation & Engagement


7 Fourth of July Marketing Ideas for 2018

Posted by Kristina Brunnler

Jun 25, 2018 6:00:00 AM

What’s great about being a real estate agent is that all your marketing doesn’t have to be just about buying or selling a home. Real estate is a people business and you do more than just the logistics of buying and selling, you help people undergo a major life change. As involved as you are in your clients’ lives it only makes sense that you celebrate the summers’ biggest holiday with them – America’s Birthday! Try these seven Fourth of July themed real estate marketing ideas to engage your client base and capture new contacts -  

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Topics: Building Your Brand, Lead Generation & Engagement


[Webinar] Tech or Bust II - Generating Real Estate Referrals

Posted by Kristina Brunnler

Jun 13, 2018 6:00:00 AM

Back by popular demand, Zurple will be hosting Episode II of the Tech or Bust series. As part II of this webinar mini-series, Zurple's Vice-President, Jack Markham, will be sharing how to keep your business personable, even in the digital age of real estate. Learn more about our upcoming webinar below -

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Topics: Zurple Webinar, Lead Generation & Engagement, Practical Advice


Zurple Reveals How Many Leads Leave A Phone Number on a Lead Capture Form

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Intelligence, Lead Generation, Lead Generation & Engagement


Simple Mistakes Agents Make When Farming for Seller Leads

Posted by Pacifico "PJ" Ortiz Luis

May 31, 2018 2:04:15 PM

Farming neighborhoods is what real estate agents have been doing for what feels like centuries. Before the internet and fax machines, farming is how most agents spent their marketing dollars. For such a foundational aspect of real estate marketing, there are some details that can be improved upon.

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Topics: Lead Generation & Engagement


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