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How to Resume Your Real Estate Business After a Long Vacation

Posted by Pacifico "PJ" Ortiz Luis

Jul 5, 2018 8:51:54 AM

It's the day after the 4th of July and most businesses are closed. Even then, you decide not to cold call any prospects on this day based on past experiences. So you take the day off. Or maybe you take the entire week off? What do you do when you get back to work?

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Topics: Lead Generation & Engagement, Productivity & Apps


What Qualities Do Buyers and Sellers Want in an Agent?

Posted by Pacifico "PJ" Ortiz Luis

Jun 28, 2018 1:56:51 PM

There are many qualities that you possess that make you fit to be a successful real estate agent. Some of those qualities may or may not conflict with what your potential clients want in an agent.

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Topics: Lead Generation & Engagement


7 Fourth of July Marketing Ideas for 2018

Posted by Kristina Brunnler

Jun 25, 2018 6:00:00 AM

What’s great about being a real estate agent is that all your marketing doesn’t have to be just about buying or selling a home. Real estate is a people business and you do more than just the logistics of buying and selling, you help people undergo a major life change. As involved as you are in your clients’ lives it only makes sense that you celebrate the summers’ biggest holiday with them – America’s Birthday! Try these seven Fourth of July themed real estate marketing ideas to engage your client base and capture new contacts -  

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Topics: Building Your Brand, Lead Generation & Engagement


[Webinar] Tech or Bust II - Generating Real Estate Referrals

Posted by Kristina Brunnler

Jun 13, 2018 6:00:00 AM

Back by popular demand, Zurple will be hosting Episode II of the Tech or Bust series. As part II of this webinar mini-series, Zurple's Vice-President, Jack Markham, will be sharing how to keep your business personable, even in the digital age of real estate. Learn more about our upcoming webinar below -

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Topics: Practical Advice, Lead Generation & Engagement, Zurple Webinar


Zurple Reveals How Many Leads Leave A Phone Number on a Lead Capture Form

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Generation & Engagement, Lead Generation, Lead Intelligence


Simple Mistakes Agents Make When Farming for Seller Leads

Posted by Pacifico "PJ" Ortiz Luis

May 31, 2018 2:04:15 PM

Farming neighborhoods is what real estate agents have been doing for what feels like centuries. Before the internet and fax machines, farming is how most agents spent their marketing dollars. For such a foundational aspect of real estate marketing, there are some details that can be improved upon.

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Topics: Lead Generation & Engagement


Using Time Travel to Gain an Advantage in Your Real Estate Business

Posted by Pacifico "PJ" Ortiz Luis

May 24, 2018 3:05:20 PM

You know what would be super valuable? Being able to receive messages from your past self, telling you information that would be useful in closing transactions and generating real estate leads? Did you know that Zurple already has that technology?

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Topics: Lead Generation & Engagement


3 Must-Have Phone Apps for Real Estate Agents in 2018

Posted by Pacifico "PJ" Ortiz Luis

May 3, 2018 6:30:00 AM

Have you ever left the home without your phone in your bag or pocket? Have you ever left your phone in your car and wait at the listing appointment because you and your client agreed on a time...so you didn't need to call them when you are there? Don't be silly! Of course not!

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Topics: Practical Advice, Lead Generation & Engagement, Productivity & Apps


Zurple Research Reveals Average Real Estate Lead Response Time

Posted by Kristina Brunnler

Apr 19, 2018 6:23:00 AM

With so much information available online, buyers and sellers spend more time researching homes on their own. Leads can conduct the initial stages of their home buying or selling journey without having to communicate with an agent. However, certain email and text messages will encourage leads to reach out to agents. Zurple research has revealed the average time it takes for leads to respond after registering on a real estate agent's website. Additional research revealed five types of messages that speed up reply time. Statistics and message types listed below are taken from Zurple client back offices.1

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Topics: Lead Generation & Engagement, Lead Intelligence


How to Generate Real Estate Leads While Juggling Other Obligations

Posted by Pacifico "PJ" Ortiz Luis

Apr 12, 2018 6:30:00 AM

Have you ever wanted to generate real estate leads while you sleep? Or perhaps, get leads while you are sipping a tropical drink on a beach in Belize? Or maybe you are on a train to a conference in another city? What if we told you that was possible?

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Topics: Lead Generation & Engagement


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