A new year is the perfect time to adopt new habits. It is also an acceptable time to drop the old ones. There are some behaviors that agents exhibit that cause them to be not as successful as they should be. In today's article we will uncover some of those excuses.

So you did a great job this year, but you think you could do more. You've read the books. And most entrepreneur reading materials will give you advice, but mostly vague tips that apply to everybody - instead of your individual business needs. What can a solo agent do to increase their income next year?

With so many aspects of being a real estate agent moving from in-person interactions to digital interations, some may wonder where the best place to generate leads are. If you can't go to conferences, networking events, and open houses - where do you meet new people?

When it comes to making a purchasing decision, consumers go through a process – coined by inbound marketing company, Hubspot, as “The Buyer’s Journey.” 

In this article – we’re going to take a look at each stage of the buyer’s journey, discuss how it impacts the home buying process and your real estate leads and provide ideas on how you can use each phase as a guide to help you maximize your effectiveness in generating and converting new buyer leads online.

This journey is made up of three stages:

1. Awareness Stage
2. Consideration Stage
3. Decision Stage

Did you know that YouTube is the second largest search engine on the planet? It is only slightly less popular than Google, who happens to own YouTube. This is a platform that unfortunately not all real estate agents are utilizing to their full potential. If you aren’t on YouTube yet, we have a few reasons why you should reconsider.

Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are a few tips to starting your own.

So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients.

But...where on social media should you post your videos?

Closing real estate deals is fun right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients.

After offering real estate websites to agents for years, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are hear to clear all that up.

Being a real estate agent requires that you be social at almost every opportunity you are around people. However, what if you are not around people? What are you to do if there is nobody around? With social media you can casually converse with your community - but most of them won’t be ready to buy or sell. Instead, you must commit to building yourself an e-mail list.