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Real Estate Leads Exposed: Inside the Mind of Today’s Home Shopper

Posted by Jessica Schweppe

Oct 6, 2020 8:00:00 AM

When it comes to making a purchasing decision, consumers go through a process – coined by inbound marketing company, Hubspot, as “The Buyer’s Journey.” 

In this article – we’re going to take a look at each stage of the buyer’s journey, discuss how it impacts the home buying process and your real estate leads and provide ideas on how you can use each phase as a guide to help you maximize your effectiveness in generating and converting new buyer leads online.

This journey is made up of three stages:

  1. Awareness Stage
  2. Consideration Stage
  3. Decision Stage
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Topics: Lead Generation & Engagement


5 Benefits of YouTube for Real Estate

Posted by Pacifico "PJ" Ortiz Luis

Aug 13, 2020 7:30:00 AM

Did you know that YouTube is the second largest search engine on the planet? It is only slightly less popular than Google, who happens to own YouTube. This is a platform that unfortunately not all real estate agents are utilizing to their full potential. If you aren’t on YouTube yet, we have a few reasons why you should reconsider.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


6 Tips For Starting Your Real Estate Podcast

Posted by Pacifico "PJ" Ortiz Luis

Aug 6, 2020 7:30:00 AM

Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are a few tips to starting your own.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Where to Post Social Video for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients.

But...where on social media should you post your videos?

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


8 Real Estate Closing Gifts That Return Your Investment

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

Closing real estate deals is fun right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Common Misconceptions Agents Have About Real Estate Websites

Posted by Pacifico "PJ" Ortiz Luis

Jul 23, 2020 7:30:00 AM

After offering real estate websites to agents for years, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are hear to clear all that up.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Why Real Estate Agents Should Build an Email List

Posted by Pacifico "PJ" Ortiz Luis

Jul 16, 2020 7:30:00 AM

Being a real estate agent requires that you be social at almost every opportunity you are around people. However, what if you are not around people? What are you to do if there is nobody around? With social media you can casually converse with your community - but most of them won’t be ready to buy or sell. Instead, you must commit to building yourself an e-mail list.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


7 Traits of Highly Successful Mortgage Brokers

Posted by Jessica Schweppe

May 20, 2020 8:00:00 AM

Finding a great mortgage broker is one of the most critical steps for buyers looking to purchase a new home. Unfortunately, it can be hard for buyers to detect whether the lender they are working with is good or bad pick until they've gotten to a point where it's hard to turn back. That's why you need to build trust and establish credibility early on, so that clients feel comfortable with you from the beginning of the process. So what can you, as a mortgage broker, do to reassure your clients that you're a safe bet?

Follow these 7 Mortgage Broker success tips:

  1. Always do your homework and offer multiple loan options
  2. Make sure you respond to emails and phone calls in a timely manner
  3. Never skip over the details of loan products, fees or services
  4. Avoid rushing your clients
  5. Provide proof of your success
  6. Never push for a loan that's outside your client's comfort zone
  7. Always be an open book and be prepared to field client questions
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Topics: Lead Generation & Engagement


Real Estate Marketing Ideas: 6 Ways to Get More Seller Leads

Posted by Jessica Schweppe

May 13, 2020 7:00:00 AM

If you’ve been in the business for a while, you’re probably well aware that there are some key benefits to working with real estate seller leads.

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Topics: Lead Generation & Engagement


Tips for Writing Effective Property Listing Descriptions that Sell

Posted by Zurple Marketing

Mar 11, 2020 7:46:52 AM

Succeeding as a real estate agent not only requires that you be a great salesperson, but a great content marketer as well. After all, the first impression most potential buyers will have of you is when they start looking online for properties.
Read More

Topics: Social Media Marketing, Lead Generation & Engagement


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