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6 Tips For Starting Your Real Estate Podcast

Posted by Pacifico "PJ" Ortiz Luis

Aug 6, 2020 7:30:00 AM

Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are a few tips to starting your own.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Where to Post Social Video for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients.

But...where on social media should you post your videos?

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


8 Real Estate Closing Gifts That Return Your Investment

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

Closing real estate deals is fun right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Common Misconceptions Agents Have About Real Estate Websites

Posted by Pacifico "PJ" Ortiz Luis

Jul 23, 2020 7:30:00 AM

After offering real estate websites to agents for years, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are hear to clear all that up.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Why Real Estate Agents Should Build an Email List

Posted by Pacifico "PJ" Ortiz Luis

Jul 16, 2020 7:30:00 AM

Being a real estate agent requires that you be social at almost every opportunity you are around people. However, what if you are not around people? What are you to do if there is nobody around? With social media you can casually converse with your community - but most of them won’t be ready to buy or sell. Instead, you must commit to building yourself an e-mail list.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


7 Traits of Highly Successful Mortgage Brokers

Posted by Jessica Schweppe

May 20, 2020 8:00:00 AM

Finding a great mortgage broker is one of the most critical steps for buyers looking to purchase a new home. Unfortunately, it can be hard for buyers to detect whether the lender they are working with is good or bad pick until they've gotten to a point where it's hard to turn back. That's why you need to build trust and establish credibility early on, so that clients feel comfortable with you from the beginning of the process. So what can you, as a mortgage broker, do to reassure your clients that you're a safe bet?

Follow these 7 Mortgage Broker success tips:

  1. Always do your homework and offer multiple loan options
  2. Make sure you respond to emails and phone calls in a timely manner
  3. Never skip over the details of loan products, fees or services
  4. Avoid rushing your clients
  5. Provide proof of your success
  6. Never push for a loan that's outside your client's comfort zone
  7. Always be an open book and be prepared to field client questions
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Topics: Lead Generation & Engagement


Real Estate Marketing Ideas: 6 Ways to Get More Seller Leads

Posted by Jessica Schweppe

May 13, 2020 7:00:00 AM

If you’ve been in the business for a while, you’re probably well aware that there are some key benefits to working with real estate seller leads.

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Topics: Lead Generation & Engagement


Tips for Writing Effective Property Listing Descriptions that Sell

Posted by Zurple Marketing

Mar 11, 2020 7:46:52 AM

Succeeding as a real estate agent not only requires that you be a great salesperson, but a great content marketer as well. After all, the first impression most potential buyers will have of you is when they start looking online for properties.
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Topics: Social Media Marketing, Lead Generation & Engagement


Agent Insights - How to Succeed with Google AdWords in Real Estate

Posted by Zurple Marketing

Mar 10, 2020 7:28:42 AM

In today’s abridged Agent Insights post, Jeff Knox - featured Inman writer and Dallas, Texas Broker of Knox & Associates Real Estate - explains how agents can effectively grow their business and online real estate marketing strategy with PPC Marketing and Google AdWords.

jeff-knox.jpgHere’s Jeff:

Google Adwords and PPC can be like the Song of the Sirens to Realtors. For those who aren't familiar with Greek mythology, the Song of the Sirens was a story of beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. AdWords can be just as alluring to Realtors looking for instant access to willing buyers and sellers.

PPC means instant traffic to your website and the possibility of quick closings and commissions. In theory, what could be better than advertising on the first page of Google to consumers searching for their new home? These possibilities are often too tempting for agents to pass without at least giving PPC a shot. However, PPC can and will eat you and your wallet alive if you don't know what you're doing.  

Don't get me wrong...the rest of my article isn't about how to avoid the temptations of PPC but rather how to make PPC actually work for you as a Realtor.

First, What exactly is PPC?

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Topics: Agent Insights, Lead Generation & Engagement


Top 5 Ways to Improve Your Real Estate Direct Mail Marketing Strategy

Posted by Zurple Marketing

Mar 4, 2020 7:30:00 AM

With the industry becoming ever more dependent on digital trends and technologies, many real estate professionals wonder if direct mail should even be part of their marketing strategy in 2020.  Don’t get us wrong—online marketing has its obvious appeal (convenience, immediacy, and personalization), but direct mail is a great offline alternative that offers several advantages that many other online channels lack.

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Topics: Social Media Marketing, Lead Generation & Engagement


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