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5 Simple Reasons Real Estate Leads Leave Your Website

Posted by Pacifico "PJ" Ortiz Luis

Aug 15, 2019 7:30:00 AM


Over the years we have featured several articles on how to drive traffic to your real estate website. You can become an expert in a single day by reading through our archives. Getting a person to a website is only the first battle you have to win though. How do you keep a potential real estate lead from leaving your page?

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Topics: Lead Generation & Engagement


Essential Networking Tips for Real Estate Agents

Posted by Zurple Marketing

Aug 14, 2019 7:30:00 AM

In an industry that’s constantly evolving, no real estate professional should ever be satisfied with their existing skill set. To succeed in real estate, learning how to network with others effectively is a must. In fact, building a sphere of influence and connecting with like-minded professionals are two skills real estate agents work tirelessly to hone.

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Topics: Lead Generation & Engagement


How to Personalize Your Real Estate Communications

Posted by Zurple Marketing

Aug 7, 2019 7:30:00 AM

No matter the industry, every customer has their own unique wants, needs, and motivations. So, it makes perfect business sense to treat them accordingly. This phenomenon has ushered in a new era of marketing where customers don’t expect to feel like just another number on a list.

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Topics: Lead Generation & Engagement


Real Estate Calls to Action

Posted by Zurple Marketing

Jul 31, 2019 7:30:00 AM

The purpose of marketing and advertising is to encourage someone to take action (hence the phrase “call to action”). However, despite being perhaps the single-most important element of a pitch, calls to action are routinely ignored, rarely tested, and one of the most under-utilized elements of a real estate website.

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Topics: Lead Generation & Engagement


Real Estate Mobile Marketing: A Definitive Guide

Posted by Zurple Marketing

Jul 24, 2019 7:30:00 AM

We are currently living in an era that calls for swift adaptation to ever-changing technology. Like most aspects of digital life, the transition from one device to another is accelerating at a rapid pace. These days, more and more consumers prefer using their smartphones as their main, and sometimes only, device for the majority of their communications for personal and professional use.

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Topics: Lead Generation & Engagement


Key Components of a Successful Real Estate Landing Page

Posted by Zurple Marketing

Jul 10, 2019 7:30:00 AM

As a real estate agent, navigating the murky waters of digital marketing can be rife with challenges. In addition to the ever-growing jargon you have to keep up with, you still need to make sure you position yourself as a real estate expert in the process. From headlines to images, and the content in between, it’s important to find out how to convey pertinent information in a way that will be beneficial for your real estate business.

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Topics: Lead Generation & Engagement


3 Ways to Drive Traffic to Your Real Estate Blog

Posted by Zurple Marketing

Jul 3, 2019 7:30:00 AM

The benefits of blogging in real estate span far and wide. As a real estate agent, developing and managing a blog for your business is an essential tool in your communications cache.  When you set a clear system in place to accompany your great content, your blog inevitably entices potential home buyers and sellers in your area.

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Topics: Lead Generation & Engagement


What Real Estate Agents Can Learn from Facebook, Amazon, and Netflix

Posted by Pacifico "PJ" Ortiz Luis

Jun 27, 2019 7:30:00 AM

Tech giants are great models to look at when comparing them to your own business. You want to be able to scale your workflow, and earn more income. There is a very important lesson that real estate agents can learn from these companies.

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Topics: Building Your Brand, Lead Generation & Engagement


Pro Tips on Generating Real Estate Leads with LinkedIn

Posted by Zurple Marketing

Jun 26, 2019 7:30:00 AM

Despite having a reputation of being only geared towards C-level executives and business owners, LinkedIn has become one of the most powerful social networks in the world, rivaling other popular platforms like YouTube and Twitter.

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Topics: Lead Generation & Engagement


The Definitive Guide to Real Estate Marketing on Instagram

Posted by Zurple Marketing

Jun 19, 2019 7:30:00 AM

Attracting qualified real estate leads to your business requires more than an expertly branded website. These days, social media is doing much of the heavy lifting. While LinkedIn and Facebook have secured their dominance as the original tried-and-true online social networks, you shouldn’t overlook incorporating Instagram into your overall marketing strategy.

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Topics: Social Media Marketing, Lead Generation & Engagement


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