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Bad Advice You Hear from Other Real Estate Agents Online

Posted by Pacifico "PJ" Ortiz Luis

Jan 9, 2020 8:00:05 AM

The internet is a great source for information. You can teach yourself new skills and uncover new knowledge for topics you care deeply about. The dark side of that though, is you need to sift through a lot of misinformation. This misinformation then gets amplified in an echo chamber by people who are trying to validate their bias. This is how fake news spreads, but it is also how bad advice is accepted by a mass population of people.

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Topics: Lead Generation & Engagement


How to Convert Online Real Estate Leads into Clients

Posted by Zurple Marketing

Jan 8, 2020 7:30:00 AM

As the real estate world continues to adapt to a changing digital landscape, more and more prospects are spending their time online. But whether they’re coming from a third-party platform or directly from your own website, leads generated from online activity tend to have a reputation of not converting.While this can be a tricky issue to navigate, real estate is still a business that thrives on relationships—and that’s a key feature that will likely never change.

Luckily for you, there are several things you can do to convert your captured real estate leads into satisfied customers.

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Topics: Lead Generation & Engagement


5 Reasons Why Every Real Estate Agent Should Use LinkedIn

Posted by Zurple Marketing

Dec 18, 2019 8:05:40 AM

These days, social media marketing has become standard practice within the real estate industry. Although LinkedIn is one of the three most-used social media platforms in the world, along with Facebook and Twitter, LinkedIn serves a vastly different function than the others do and can sometimes be underutilized. It shouldn’t be though, as LinkedIn offers tons of valuable information for real estate professionals and a unique platform for publishing content. To ensure you start incorporating LinkedIn into your marketing strategy, we’ve put together a short list of reasons why every real estate agent should use LinkedIn.

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Topics: Lead Generation & Engagement


3 Common Mistakes Real Estate Agents Should Avoid

Posted by Zurple Marketing

Dec 11, 2019 7:30:00 AM

Mistakes are inevitable in the real estate world. Even the most seasoned professionals who always seem to be on top of their real estate game make the wrong moves sometimes. But, what sets great real estate agents apart from their competitors is that they learn from their mistakes. Prepare early on and take your real estate business to the next level by avoiding the following missteps.

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Topics: Lead Generation & Engagement


5 Bad Habits Real Estate Agents Should Drop in 2020

Posted by Pacifico "PJ" Ortiz Luis

Dec 5, 2019 7:30:00 AM

At the beginning of a new year, it's easy to set goals and create a plan. Over time though, it is easy to fall back to old habits. Not all of your habits are conductive to a profitable real estate business though...

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Topics: Lead Generation & Engagement


Top Tips for Building Rapport in Real Estate

Posted by Zurple Marketing

Dec 4, 2019 7:30:00 AM

Real estate is a people-driven business, which means that building rapport is essential. After all, for buyers to select you as their agent, there needs to be a likeability factor that sets you apart from the competition.

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Topics: Lead Generation & Engagement


5 Things Every Real Estate Agent Should Do For Their Sellers

Posted by Zurple Marketing

Nov 27, 2019 7:30:00 AM

As a real estate agent, one of the most important aspects of your job is ensuring that the home selling process is as smooth and seamless as possible for your clients.  Not only have they enlisted you for both your help and your expertise, but they’re looking to get the most money for their home without encountering too many obstacles along the way.

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Topics: Lead Generation & Engagement


Showing Gratitude to Your Community as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Nov 21, 2019 7:30:00 AM

The community you farm and work in has afforded you a bountiful harvest of success. Why not show a little gratitude by planting a few seeds in the soil that you've nurtured to get to where you are. Here are a few ideas real estate agents can use to give back to their community. Remember! You don't have to wait til Thanksgiving to be thankful, this can be done year round.

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Topics: Lead Generation & Engagement


Converting Your Real Estate Leads with Text Message Marketing

Posted by Zurple Marketing

Nov 20, 2019 7:30:00 AM

At one point in time, real estate agents solely relied on phone calls and emails when conducting business.  But, in today’s fast-paced digital world, leads seem to have less time and less patience. When they set their sights on a property, they expect an immediate response from their real estate agent. That’s where text messaging can come in handy.

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Topics: Lead Generation & Engagement


5 Tips New Real Estate Agents Can Learn from Experienced Agents

Posted by Pacifico "PJ" Ortiz Luis

Nov 14, 2019 7:30:00 AM

Are you fairly new to this business? Or even fairly new to this earth? Real estate marketing has been around since before the fax machine became obsolete. There are still some skills you can learn from real estate agents that have been there before you. 

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Topics: Lead Generation & Engagement


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