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Establishing a Real Estate Brand Identity to Stand Out

Posted by Pacifico "PJ" Ortiz Luis

Oct 30, 2019 7:00:00 AM

Logos and slogans are what real estate brokerages use to identify themselves. They are easily recognized, and will spark a feeling of trust and confidence with consumers who know these brands. As an agent, how will you accomplish this goal?

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Topics: Lead Generation & Engagement


5 Ways to Improve Your Website’s User Experience

Posted by Zurple Marketing

Oct 23, 2019 7:30:00 AM

The best user experience is often one that the user doesn’t notice. It involves making hundreds of critical decisions that easily guides the user to their goal by clearing the path, reducing any chances of cognitive overload. Here are five key steps to make your website design look great and work seamlessly.

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Topics: Lead Generation & Engagement


Top Ways to Assess the Effectiveness of Your Real Estate Website

Posted by Zurple Marketing

Oct 16, 2019 7:30:00 AM

With the amount of time and energy you invest into your real estate business, you can’t afford to waste it on ineffective marketing strategies. You may feel like your website already has all the necessary bells and whistles, but how will you know for sure? Without measuring the effectiveness of your website – and modifying as needed – you won’t be able to reach your business objectives. That’s why we’ve outlined the top ways to assess if your real estate website is successful at engaging visitors and more importantly, converting them into clients.

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Topics: Lead Generation & Engagement


4 Untrue Myths About Dead Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 10, 2019 7:30:00 AM

Do you believe in ghosts? Some people do, some people don't. Sometimes people believe so strongly in their superstitions that they belive hauntings to be real. Lets debunk some lead conversion myths now shall we?

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Topics: Lead Generation & Engagement


SEO Dos and Don’ts for Real Estate

Posted by Zurple Marketing

Oct 9, 2019 7:30:00 AM

With nearly everyone using the Internet as their go-to source of information these days, creating a well-designed, user-friendly website only marks the beginning of your real estate marketing journey. You also need to have high online visibility, which can be achieved through search engine optimization (SEO).

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Topics: Lead Generation & Engagement


Building a Brand Identity for Your Real Estate Business

Posted by Zurple Marketing

Oct 2, 2019 7:30:00 AM

While logos and slogans are important, several other elements are needed to build a successful real estate brand identity that leaves a deep and lasting impression on your prospects.

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Topics: Lead Generation & Engagement


3 Signs it’s Time to Change Up Your Email Marketing Strategy

Posted by Zurple Marketing

Sep 25, 2019 7:30:00 AM

With trends coming and going, the marketing landscape is constantly evolving. That said, it can be easy to adopt such a reactionary approach when running a successful real estate business that we ignore the signs that our email marketing strategy needs some renovating. Even if the thought of an overhaul is a challenge, it is a must for any good real estate agent in order to stay relevant and create a long-lasting online presence.

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Topics: Lead Generation & Engagement


4 Ways to Help Manage and Exceed Client Expectations

Posted by Zurple Marketing

Sep 19, 2019 7:30:00 AM

As a real estate agent, one of your main responsibilities is to effectively navigate all the moving parts of a transaction, which typically involves multiple parties, motives, challenges, and timelines. Towards the end of this process, all the parts should add up to a successfully closed real estate deal.

However, a critical component of the agent/client relationship that unfortunately, is often overlooked by many real estate professionals, is managing client expectations.

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Topics: Lead Generation & Engagement


4 Tips to Help Step Up Your Social Media Marketing Game

Posted by Zurple Marketing

Sep 11, 2019 7:30:00 AM

While businesses of all stripes can benefit from implementing a savvy digital marketing strategy, the importance of social media for real estate really can’t be underestimated. What was once an industry that relied heavily on cold calling and traditional direct mail marketing has now moved to an industry that depends on social media marketing.

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Topics: Lead Generation & Engagement


How to Generate First Time Home Buyer Leads

Posted by Zurple Marketing

Sep 4, 2019 7:30:00 AM

As a real estate professional, you are constantly shifting gears and responding to the ever-changing needs of buyers. For first time home buyers in particular, purchasing a house, an apartment, or a condo can feel like a daunting task.

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Topics: Lead Generation & Engagement


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