When it comes to making a purchasing decision, consumers go through a process – coined by inbound marketing company, Hubspot, as “The Buyer’s Journey.”
In this article – we’re going to take a look at each stage of the buyer’s journey, discuss how it impacts the home buying process and your real estate leads and provide ideas on how you can use each phase as a guide to help you maximize your effectiveness in generating and converting new buyer leads online.
This journey is made up of three stages:
- Awareness Stage
- Consideration Stage
- Decision Stage