After offering real estate websites to agents for years, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are hear to clear all that up.
Here are Common Misconceptions About Real Estate Websites:
The Site Needs To Be Perfect Before Launching
One of the greatest qualities some real estate agents possess is their drive towards perfection. This can also be part of their downfall though. By not having your online presence active, you are missing out on crucial search engine ranking. While your website is still “under construction”, your competition is slowly rising up the ranks.
The Website Will Do All The Work For Me
Simply having a website doesn’t mean you will generate real estate leads. Some work must still be done to accomplish this. Paying monthly to host a website is like a gym membership, you won’t see any results if you aren’t putting that membership to use. Zurple has automation that will take care of the majority of the work for you, however there are certain times when an agent’s personal touch is needed to profit. Think of Zurple as your personal assistant that does most of the lifting, setting up leads to be converted while you go in and close the deal.
Having A Website Means Real Estate Leads
Again, a real estate website is a tool that must be leveraged to properly generate real estate leads from. You need to be able to drive traffic to that website. This can be done through social media posts, email marketing, and paid advertising. If nobody is visiting your website, then nobody is
It's Better to Make Your Own Site
We hear this piece of advice echoed frequently throughout online discussion groups. It is not a good idea to make your own website yourself - if you are this skilled you should choose web development as your career path instead. While you can definitely make a pleasant-looking site, the technology to filter leads into a CRM that are automatically emailed new listings as they come onto the market might be something that requires a bit more than basic HTML.
I Can Just Use The Website From My Brokerage
While your brokerage absolutely wants to see success from their agents, it doesn’t matter to them which agent is successful. By flying under the brand of your brokerage’s name they will only remember the brokerage. So when it is time to refer a friend, your past clients will tell them about the company - and not you. Even worse, once you leave the company all the leads generated in their CRM stays with them.