Did you know that 90 percent of buyers are browsing the internet to find their next home? That’s why it’s imperative that real estate professionals work to build an effective online presence for their business. And that includes search engine optimization, or SEO.
One of the most overlooked elements of marketing is SEO. But contrary to popular belief, SEO plays a vital role in empowering your real estate business to forge stronger connections with their customers online.
But, optimizing your real estate content for SEO can be tricky. Here are a few tips to help you map out a strategy.
Top SEO Tactics for Real Estate Agents
Ensure Your Site is Mobile-Friendly
There’s no question that mobile has revolutionized the way brands interact with prospects. In fact, 72 percent of buyers have searched for a home using their mobile device and 58 percent of millennials actually found the home that they would eventually buy on a mobile site. People browse real estate websites while at home, at work, waiting in line at the supermarket, at restaurants, and everywhere in between. So, using a responsive design is key.
Perform Targeted Keyword Research
One of the best ways to boost your search engine rankings is by targeting local SEO keywords since most prospective buyers are using location-based searches to find properties within a certain area. Optimize your website for search terms that are relevant to your services and location such as [City] real estate agent, [City] homes for sale, or [City] real estate listings.
Use Compelling Headlines
There’s nothing worse than dull, uninspired copy. And in the SEO world of headline writing, not only are you trying to rank well and earn high click-through rates, but you want your headlines to captivate your readers. After all, you want those visitors to go with your business and not a competitor’s.
Optimize Images for Search
While adding high-quality neighborhood photos and stock images to your site may seem like a simple task, plenty goes into optimizing them properly. For one, you need to use web-sized images, which is 72dpi. You need to also assign your image a keyword-rich title and ALT tags since they’re being routinely indexed by search engines.