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Irina Jordan

Irina is Inbound Marketing Manager at Zurple.
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Recent Posts

10 Free Real Estate Tools to Up Your Game

Posted by Irina Jordan

Sep 11, 2015 8:00:00 AM

Everyone loves freebies.

Follow the steps below and use each of these 10 FREE premium real estate tools and resources to plan, strategize, build, measure and grow your brand! This list covers everything from concept to closing. Click any title link for more information on that topic.

Check it out!

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Topics: Building Your Brand


11 Actionable Marketing Ideas for Real Estate Pros

Posted by Irina Jordan

Sep 10, 2015 8:00:00 AM

This is a short and sweet post with 11 marketing ideas for real estate pros you can implement right away. Get into action!

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Topics: Productivity & Apps


How #FastAgent Crushes Real Estate Newsletter

Posted by Irina Jordan

Sep 9, 2015 8:00:00 AM

Kenny Truong has been a quickly rising real estate star. Inman named him the Most Innovative Agent of 2015. Kenny knows his target audience and stays focused on Oakland – his area of expertise.

He stands out in many ways: mixing online and traditional marketing and re-interpreting old classics like a real estate newsletter via email campaigns. His newsletters capture your attention from their bold and original headlines to pop-culture-themed GIFs to memorable images to effectively showcasing his latest listings. His newsletter has it all. 

Here are 3 steps to creating an e-newsletter that gets opened and read each and every time with no fail: 

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Topics: Building Your Brand


Top 10 Movies About Real Estate

Posted by Irina Jordan

Sep 4, 2015 8:00:00 AM

Are you a movie buff and a real estate pro? Perfect! This post is for you. Grab some popcorn and relax.

Top 10 Movies About Real Estate:

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Topics: Just for Fun


Are You Connecting with Your Real Estate Leads the Old Fashioned Way?

Posted by Irina Jordan

Sep 3, 2015 8:00:00 AM

Connect with Real Estate Leads in Old Fashioned Way

Even in this connected world driven by social media and smart phones, a human touch and in-person interactions are essential, especially in real estate. You want to be old-fashioned to earn trust and credibility with your prospective and current clients. 

Here are 3 ways you can have meaningful relationships with your real estate leads:

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Topics: Practical Advice


Advice for Real Estate Pros: Why Your Handshake Matters

Posted by Irina Jordan

Sep 2, 2015 8:00:00 AM

At least 55% of human interactions is non-verbal. Are you projecting a confident image and your first impression is the one of a knowledgeable and caring real estate pro? How is your handshake? The first impression is formed in seconds not minutes - make it count.

5 How-To's of a Successful Handshake for Real Estate Pros:

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Topics: Practical Advice


5 Social Media Analytics Tools for Real Estate Pros

Posted by Irina Jordan

Aug 31, 2015 8:00:00 AM

For any real estate professional who is serious about building their brand and online reputation, social media analytics tools are a need not a want. Still deciding which ones to use? We've got your covered.

Check out these 5 social media analytics tools for real estate pros:

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Topics: Social Media Marketing


Diary of a Potential Home Buyer (and Her Overzealous Realtor Friend)

Posted by Irina Jordan

Aug 28, 2015 8:00:00 AM

Based on a true story - names omited to protect the overzealous. 

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Topics: Practical Advice


How to Convert Internet Real Estate Leads

Posted by Irina Jordan

Aug 27, 2015 8:00:00 AM

You can successfully connect and convert Internet leads if done properly. Pick up your phone and call them after you connect with them in a meaningful way via their preferred method of contact - be it email, text or phone. You need to learn more about their current situation, pain points and what is important to them so you can get on the same wavelength and speak their language.

Dedicate specific days and times each week to follow up with your prospective clients. Be disciplined about it. Practice positive mental attitude: be friendly, professional, knowledgeable and enthusiastic when talking to anyone.

Here are 10 strategies for successful phone conversations with your Internet real estate leads (inspired by Chris Smith’s Conversion Code for Internet Leads):

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Topics: Lead Generation & Engagement


Veteran Agent Finds Success Thanks to Zurple Seller Leads Program

Posted by Irina Jordan

Aug 26, 2015 8:00:00 AM

Business Success Comes from Meeting and Exceeding Client Expectations

Derek was laid off from his engineering position and found himself working with a friend's mom, who was a real estate agent. He enjoyed the industry and decided to get his license. 17 years later, he's still loving it. 

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Topics: Message from Zurple


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