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Irina Jordan

Irina is Inbound Marketing Manager at Zurple.
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Recent Posts

What Does Your Realtor Do During the Open House?

Posted by Irina Jordan

Sep 29, 2015 9:00:00 AM

In today's Agent Insights post, Greg Nino - a Real Estate Agent in Houston, Texas - shares what a successful open house held by a seasoned real estate agent is all about.

Here's Greg:

Over the years I have held and attended hundreds of open houses. Some are fantastically boring and others are incredibly fun - depending which builder is giving away the wine, catered food and bizarre entertainment. 

Once I attended an open house where a man and a woman told jokes to each other while concealing their bodies behind a painted canvas. This was entertaining and fun as we were treated to sundaes, dessert wine, gift cards and all sorts of stuff. We left full, happy and very distracted. To be honest I couldn't even tell you the name of the builders. But these open houses are amazingly different than your average open house that's being resold on the market. 

What exactly does your Realtor do for 3, 4 or 5 hours during the open house?

Here's what I do:

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Topics: Agent Insights


Real Estate Pro Advice: 5 Ways to Make Your Facebook Page Stand Out

Posted by Irina Jordan

Sep 28, 2015 9:00:00 AM

Having a Facebook business page and providing a link to it on your website (among other places) is only the beginning. You need to create on-going engagement and nurture your Facebook community. Your Likes will eventually convert into leads if you’re consistent and authentic. Don’t create noise – provide content of value to your target audience.

Here are 5 ways to make your Facebook page come alive:

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Topics: Social Media Marketing


Real Estate Fun Facts Around the World

Posted by Irina Jordan

Sep 25, 2015 9:00:00 AM

Need a mental break?

Check out these 7 real estate fun facts around the world.

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Topics: Just for Fun


How to Write Killer Real Estate Email Headlines

Posted by Irina Jordan

Sep 24, 2015 9:00:00 AM

Email marketing is not going anywhere. If you’ve seen the latest Inman report on the effective use of social media by real estate agents and brokers, email is leading the pack. The key is to get people to open your emails and take action – you want your email subscribers to become your clients.

A successful real estate email starts with a compelling headline. You only got a few seconds to make an impression – your email headline is your calling card.

Here are 5 ways to write killer real estate email headlines:

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Topics: Lead Generation & Engagement


4 Things You Should Never Say to Another Real Estate Agent

Posted by Irina Jordan

Sep 22, 2015 9:00:00 AM

In today's Agent Insights post, Melissa Zavala - a Real Estate Broker / Owner in Escondido, California - offers agent advice about when email might not be the best way to communicate with other real estate agents.

Here's Melissa:

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Topics: Agent Insights


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