People outside of real estate think that being a real estate agent or real estate broker is a piece of cake and money just flows in. Nothing can be further from the truth.

Let’s uncover and present to the world 5 brutal truths about being a Real Estate Pro:

Craig Rowe, a staff writer with the industry information leader Inman, has written an in-depth Tech Review of Zurple's Conversations Plus software offering. The review includes information on the software and website design plus screenshots of a few Conversations Plus features.

Check out "Zurple's big data makes small work of earning new business" (premium content).

In today's Agent Insights post, Bob Haywood - a Real Estate Agent in Owasso, Oklahoma  - offers agent advice about why your listing presentation should be on your tablet.

Here's Bob:

With the right use of hashtags and engaging tweets you can dominate Twitterverse with elegance and ease. When tweeting, keep the following mix of content in mind: share other people's tweets 50% of the time and the other 50% of the time send you own. Your tweets need to educate and entertain – not sell. Out of 10 tweets sent, only one can be promotional - you want your Twitter followers to view you as an industry thought leader and not a pushy self-centered real estate agent. You also want to stay hyper-local to foster a sense of community and trust.

Here are 15 ideas for real estate tweets to get you started:

On August 31st, 2015, Perseus acquired Zurple. With the acquisition, co-founder and CEO of Zurple, Ryan Owen, will step down from his position but will continue on as a consultant. Ryan Whitlock, current CEO of Z57, Inc., a Perseus company, will also take over as CEO of Zurple.