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Zurple Marketing

Recent Posts

Marketing to Millennials: Top Tips for New Agents

Posted by Zurple Marketing

Feb 5, 2020 7:30:00 AM

Millennials are transforming the real estate market. Not only do they have higher expectations than generations past, but they are also ambitious, achievement-oriented, and always on-the-go. In fact, as of 2017, millennials have become the largest age group of homebuyers in the United States. Thus, it’s more important than ever for real estate professionals to reassess their marketing strategies and connect with their tech savvy, Generation Y clients.

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Topics: Lead Generation & Engagement


How to Add Infographics to Your Real Estate Marketing Strategy

Posted by Zurple Marketing

Jan 29, 2020 7:30:00 AM

Although the marketing world is constantly in flux, one thing is for sure—we are more visual than ever before. These days, we prefer to consume information in graphical ways that are easily digestible and shareable across different channels, which explains why infographics have become such a popular content marketing tool. In fact, according to HubSpot, an infographic is 30 times more likely to be read than pure text.

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Topics: Building Your Brand, Lead Generation


How to Create the Perfect Email Address for Real Estate Agents

Posted by Zurple Marketing

Jan 22, 2020 7:30:00 AM

An email address can say a lot about a real estate agent. Sometimes it's the only form of contact they'll have with real estate leads. So it is important to look professional and also make it easy to remember. Here are some tips to follow.

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Topics: Lead Generation & Engagement


Underrated Real Estate Lead Generation Ideas

Posted by Zurple Marketing

Jan 16, 2020 8:01:11 AM

The main problem faced by most real estate agents today is finding new prospects. Thankfully, implementing creative real estate lead generation ideas can make a world of a difference to your business. Whether you’re looking to take your content marketing strategy to the next level or engage in more in-person connections, here are five tried and tested ideas for attracting and converting leads.

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Topics: Lead Generation & Engagement


Key Habits of Successful Real Estate Agents

Posted by Zurple Marketing

Jan 15, 2020 7:30:00 AM

In the wise words of author and businessman Jim Rohn, “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”

In order to find success as a real estate agent, it’s important to commit yourself to behaviors that will improve your craft and your relationships with your clients. Once you start to implement these habits into your own business, you will begin to see positive changes, including more sales.

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Topics: Lead Generation & Engagement


How to Convert Online Real Estate Leads into Clients

Posted by Zurple Marketing

Jan 8, 2020 7:30:00 AM

As the real estate world continues to adapt to a changing digital landscape, more and more prospects are spending their time online. But whether they’re coming from a third-party platform or directly from your own website, leads generated from online activity tend to have a reputation of not converting.While this can be a tricky issue to navigate, real estate is still a business that thrives on relationships—and that’s a key feature that will likely never change.

Luckily for you, there are several things you can do to convert your captured real estate leads into satisfied customers.

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Topics: Lead Generation & Engagement


Agent Insights - How to Crush it on Pinterest for Real Estate

Posted by Zurple Marketing

Jan 7, 2020 7:47:39 AM

In today's Agent Insights - Kyle Hiscock - a top Real Estate agent in Pittsford NY, shares tips on how Real Estate agents can leverage Pinterest to grow their business.
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Topics: Agent Insights


Seasons Greetings from Zurple!

Posted by Zurple Marketing

Dec 25, 2019 7:30:00 AM

 

Zurple Seasons Greetings
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5 Reasons Why Every Real Estate Agent Should Use LinkedIn

Posted by Zurple Marketing

Dec 18, 2019 8:05:40 AM

These days, social media marketing has become standard practice within the real estate industry. Although LinkedIn is one of the three most-used social media platforms in the world, along with Facebook and Twitter, LinkedIn serves a vastly different function than the others do and can sometimes be underutilized. It shouldn’t be though, as LinkedIn offers tons of valuable information for real estate professionals and a unique platform for publishing content. To ensure you start incorporating LinkedIn into your marketing strategy, we’ve put together a short list of reasons why every real estate agent should use LinkedIn.

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Topics: Lead Generation & Engagement


Agent Insights - Your Words Can Land You A Lawsuit!

Posted by Zurple Marketing

Dec 17, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Maria Gilda Racelis, a real estate agent from Manchester, CT. For more from Maria be sure to check out her website and Active Rain profile

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Topics: Agent Insights


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