With the industry becoming ever more dependent on digital trends and technologies, many real estate professionals wonder if direct mail should even be part of their marketing strategy in 2020.  Don’t get us wrong—online marketing has its obvious appeal (convenience, immediacy, and personalization), but direct mail is a great offline alternative that offers several advantages that many other online channels lack.

As the average user becomes more and more visual, real estate video marketing is one of the best ways to appeal to the subjective factors that accompany just about every transaction. To ensure your strategy is on point, we’re going to provide some useful tips on how to make a viral real estate video that can attract more buyers to your business.

These days, our inboxes are cluttered with click-bait, spam, and countless forceful marketing attempts. Naturally, this makes connecting with your real estate clients via content marketing more challenging than ever. With their skepticism running high, you need to give them a good reason to read what you deliver to their inbox. Creating relevant, engaging newsletter content is key to maintaining interest over the long-haul. Here’s how:

Social media marketing continues to grow at lightning speed and is showing no signs of slowing down. This is great news for real estate professionals as social media is a powerful marketing tool that allows agents to connect with prospects on platforms they already use.

Millennials are transforming the real estate market. Not only do they have higher expectations than generations past, but they are also ambitious, achievement-oriented, and always on-the-go. In fact, as of 2017, millennials have become the largest age group of homebuyers in the United States. Thus, it’s more important than ever for real estate professionals to reassess their marketing strategies and connect with their tech savvy, Generation Y clients.