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Why You Should Consider NOT Switching to a New Real Estate Website

Posted by Pacifico "PJ" Ortiz Luis

Dec 7, 2017 1:33:49 PM

It is almost 2018. This is the time agents will think about their goals for the new year, and how to achieve them. Sometimes a website is a piece of that puzzle. This is a 2-part article, on the pros and cons of switching website providers. Today we talk about why you should NOT switch.

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Topics: Building Your Brand, Practical Advice


6 Features of Effective Real Estate Newsletters

Posted by Kristina Brunnler

Dec 4, 2017 6:00:00 AM

Newsletters are a great way to nurture leads and engage past customers. Real estate agents can educate leads and in turn prove their knowledge of the home buying and selling process. Below we’ve outlined six features of effective real estate newsletters. Be sure to include these six elements in your next newsletter.

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Topics: Building Your Brand, Lead Generation & Engagement


6 Holiday Marketing Strategies that Drive ROI for Real Estate Agents

Posted by Kristina Brunnler

Nov 30, 2017 6:30:00 AM

The holiday season offers an important opportunity for Real Estate agents: the opportunity to get personal with contacts. Real Estate is a people business after all and top producers always show they care. Try these six Holiday marketing strategies to help you get personal and ultimately increase referrals and convert existing your contacts.

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Topics: Building Your Brand


Factors That Influence Cost Per Lead in Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis

Nov 2, 2017 7:30:19 AM

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

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Topics: Building Your Brand, Stats & Training, Lead Generation


5 Real Estate Lead Generation Ideas for Open Houses

Posted by Kristina Brunnler

Oct 18, 2017 6:00:00 AM

Most agents stick to traditional marketing efforts for open houses. We’re talking about flyers, yard signs, and print advertising. However, to make sure you’re marketing your listing to its fullest potential, you’ll need to think outside the box. Ensure you’re maximizing your ROI on your next open house with these 5 real estate lead generation ideas. 

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Topics: Building Your Brand


What To Do When An Agent Leaves Your Real Estate Brokerage

Posted by Kristina Brunnler

Sep 13, 2017 6:00:00 AM

Whether we like it or not, a fact of the real estate industry is that agents switch brokerages. If you’re currently undergoing a loss of a team member, you’re not alone. It’s common in real estate, like most other industries, that team members move onto another company. Many small teams and brokerages do not have a Human Resources department to assist with employee transitions and will benefit from the list below.

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Topics: Building Your Brand


4 Must Have CRM Features for Small Real Estate Teams

Posted by Kristina Brunnler

Sep 11, 2017 6:00:00 AM

From a lead’s perspective, one of the main benefits of working with a real estate team is the increased brain power. When working with an individual agent, leads will miss out on the diverse skill sets only a team can bring (note: there are also a lot of benefits of working with a solo agent as well, such as personal attention). That’s why it’s important for small real estate teams to choose a CRM platform that’ll allow agents to combine their skillsets, actively manage customer relationships, and steam line sales processes. We’ve outlined some of the key features small real estate teams should look for in a CRM below.

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Topics: Building Your Brand


Agent Insights - 5 Good Reasons to Have a Broker's License

Posted by Kristina Brunnler

Aug 15, 2017 8:35:45 AM

Agent Insights - In this edition of Agent Insights, Debbie Reynolds, a Clarksville, Tennessee real estate agents, shares five reasons agents should puruse their broker's license.

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Topics: Building Your Brand, Agent Insights


Real Estate in the Digital Age: Your Go to Guide

Posted by Kristina Brunnler

Jun 26, 2017 6:00:00 AM

As entrepreneurs, Real Estate agents must be committed to never ending improvement and adaptability. A career in real estate means a lifetime of learning. However, it can be difficult to stay up to date with technological changes. More and more, leads are using the internet to not only search for homes, but also search for and research an agent. 90% of all home buyers search online at some point during their home search (source). Reference our guide below to see how to optimize your Real Estate business for a digital real estate market.

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Topics: Social Media Marketing, Building Your Brand


The SEO Checklist Your Real Estate Blog Needs

Posted by Kristina Brunnler

Jun 7, 2017 6:05:00 AM

Many real estate agents write blogs solely for SEO purposes. SEO or search engine optimization is the strategies used to increase the amount of visitors to a website by attaining a high ranking on the results page of search engine sites, such as Google or Bing. Real estate agents have a huge investment in SEO, as 90% of home shoppers now use the internet at during their home search according to NAR. However, most agents do not have the time to stay up to date with Google's ever changing algorithm updates. Use this checklist below to optimize your blog posts 

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Topics: Building Your Brand


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