Two heads are better than one, right? What if you only have one head though? How do you do the work of an entire real estate team if you are a single person? 

Are you going to stay with your current brokerage for the rest of your career? Some of you will, but some of you won’t. There are so many great companies to work for…but sometimes they might not always be the best fit for you.

A poor business card is one that gets thrown away and forgotten. A good business card is one that impresses the receiver and is kept. As a real estate agent, you need to reorder business cards every so often. This year you may be due for a style upgrade. However, with so many print options and companies out there, you may feel overwhelmed with options. However, it’s important your business card helps you stand out from the competition and remembered by real estate leads. In fact, 72% of Americans judge a professional on the quality of their business card. We’ve narrowed down ten unique options to help you capture the attention of prospects and ultimately get your card saved for a call back later. 

It’s the last day of February, meaning St. Patty’s Day is just around the corner! Heat up your pipeline this spring and get some of the leads that may not have seen their shadow this Groundhog’s Day out on the real estate market! As a real estate agent, you can spice up Q1 with a few of these festive marketing ideas.

They say the best place to bury a dead body is the second page of Google. If you’re not appearing on the first page of local home searches, your real estate business might as well be dead and buried. Lucky for real estate professionals, local SEO is a lot easier. You are competing against a smaller audience than larger businesses and your audience is easier to define.

In many industries traditional marketing is DEAD. However, that’s not necessarily the case in real estate. Many agents continue to see return from traditional marketing pieces print listing flyers, print ads, and open house signs. However, tech-savvy agents know how to take it a step further and maximize ROI on traditional marketing tactics by repurposing it for online content. Check out some of the ways agents can refurbish their traditional marketing materials for online content - 

Email marketing is a trusted marketing campaign for many agents. However many agents struggle to get leads to open their marketing emails. An open rate in email marketing is defined as the number of contacts that opened the email divided by the number of contacts the email was delivered to.

It is almost 2018. This is the time agents will think about their goals for the new year, and how to achieve them. Sometimes a website is a piece of that puzzle. This is a 2-part article, on the pros and cons of switching website providers. Today we talk about why you should NOT switch.

Newsletters are a great way to nurture leads and engage past customers. Real estate agents can educate leads and in turn prove their knowledge of the home buying and selling process. Below we’ve outlined six features of effective real estate newsletters. Be sure to include these six elements in your next newsletter.

The holiday season offers an important opportunity for Real Estate agents: the opportunity to get personal with contacts. Real Estate is a people business after all and top producers always show they care. Try these six Holiday marketing strategies to help you get personal and ultimately increase referrals and convert existing your contacts.