<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1636887349932403&amp;ev=PageView&amp;noscript=1">

Capture More Local Real Estate Leads with this 2018 SEO Guidebook 

Posted by Kristina Brunnler

Feb 24, 2018 6:00:00 AM

They say the best place to bury a dead body is the second page of Google. If you’re not appearing on the first page of local home searches, your real estate business might as well be dead and buried. Lucky for real estate professionals, local SEO is a lot easier. You are competing against a smaller audience than larger businesses and your audience is easier to define.

Read More

Topics: Building Your Brand, Lead Generation & Engagement


3 Ways Realtors Can Refurbish Offline Content in an Online World

Posted by Kristina Brunnler

Jan 26, 2018 6:00:00 AM

In many industries traditional marketing is DEAD. However, that’s not necessarily the case in real estate. Many agents continue to see return from traditional marketing pieces print listing flyers, print ads, and open house signs. However, tech-savvy agents know how to take it a step further and maximize ROI on traditional marketing tactics by repurposing it for online content. Check out some of the ways agents can refurbish their traditional marketing materials for online content - 

Read More

Topics: Social Media Marketing, Building Your Brand


4 Ways to Increase Your Email Open Rates as A Real Estate Agent

Posted by Kristina Brunnler

Dec 11, 2017 4:33:00 AM

Email marketing is a trusted marketing campaign for many agents. However many agents struggle to get leads to open their marketing emails. An open rate in email marketing is defined as the number of contacts that opened the email divided by the number of contacts the email was delivered to.

Read More

Topics: Building Your Brand


Why You Should Consider NOT Switching to a New Real Estate Website

Posted by Pacifico "PJ" Ortiz Luis

Dec 7, 2017 1:33:49 PM

It is almost 2018. This is the time agents will think about their goals for the new year, and how to achieve them. Sometimes a website is a piece of that puzzle. This is a 2-part article, on the pros and cons of switching website providers. Today we talk about why you should NOT switch.

Read More

Topics: Practical Advice, Building Your Brand


6 Features of Effective Real Estate Newsletters

Posted by Kristina Brunnler

Dec 4, 2017 6:00:00 AM

Newsletters are a great way to nurture leads and engage past customers. Real estate agents can educate leads and in turn prove their knowledge of the home buying and selling process. Below we’ve outlined six features of effective real estate newsletters. Be sure to include these six elements in your next newsletter.

Read More

Topics: Building Your Brand, Lead Generation & Engagement


6 Holiday Marketing Strategies that Drive ROI for Real Estate Agents

Posted by Kristina Brunnler

Nov 30, 2017 6:30:00 AM

The holiday season offers an important opportunity for Real Estate agents: the opportunity to get personal with contacts. Real Estate is a people business after all and top producers always show they care. Try these six Holiday marketing strategies to help you get personal and ultimately increase referrals and convert existing your contacts.

Read More

Topics: Building Your Brand


Factors That Influence Cost Per Lead in Real Estate Marketing

Posted by Pacifico "PJ" Ortiz Luis

Nov 2, 2017 7:30:19 AM

One the most important key performance indicators that real estate agents look at is their CPL, or Cost Per Lead. How many leads are you getting and how much money are you spending on them? You can ask your website provider how many leads you might get, but it is not ethical to guarantee leads as there are a few variables that will affect your CPL.

Read More

Topics: Building Your Brand, Stats & Training, Lead Generation


5 Real Estate Lead Generation Ideas for Open Houses

Posted by Kristina Brunnler

Oct 18, 2017 6:00:00 AM

Most agents stick to traditional marketing efforts for open houses. We’re talking about flyers, yard signs, and print advertising. However, to make sure you’re marketing your listing to its fullest potential, you’ll need to think outside the box. Ensure you’re maximizing your ROI on your next open house with these 5 real estate lead generation ideas. 

Read More

Topics: Building Your Brand


What To Do When An Agent Leaves Your Real Estate Brokerage

Posted by Kristina Brunnler

Sep 13, 2017 6:00:00 AM

Whether we like it or not, a fact of the real estate industry is that agents switch brokerages. If you’re currently undergoing a loss of a team member, you’re not alone. It’s common in real estate, like most other industries, that team members move onto another company. Many small teams and brokerages do not have a Human Resources department to assist with employee transitions and will benefit from the list below.

Read More

Topics: Building Your Brand


4 Must Have CRM Features for Small Real Estate Teams

Posted by Kristina Brunnler

Sep 11, 2017 6:00:00 AM

From a lead’s perspective, one of the main benefits of working with a real estate team is the increased brain power. When working with an individual agent, leads will miss out on the diverse skill sets only a team can bring (note: there are also a lot of benefits of working with a solo agent as well, such as personal attention). That’s why it’s important for small real estate teams to choose a CRM platform that’ll allow agents to combine their skillsets, actively manage customer relationships, and steam line sales processes. We’ve outlined some of the key features small real estate teams should look for in a CRM below.

Read More

Topics: Building Your Brand


Ready to make more money and generate more real estate deals? 

Watch the recording of our webinar on building your 2019 Real Estate Strategy!
  

 Watch Here!

Includes a FREE download of the 2019 Real Estate Strategy Guide with 3 FREE worksheets.

Real Estate Success Blog

Everything you need to know to be successful in today's real estate market.

Visit our Real Estate Success Center

 

Zurple Facebook Page
Like us on Facebook to stay up to date on trending topics and news.

 

convos-by-zurple-1

You focus on clients, Zurple converts leads. See how it works.

Get New Articles in Your Inbox

Follow Zurple

Recent Posts

Over 3,500 agents nationwide use Zurple software to close more deals.

Brokerages that use Zurple