Yes, it’s that time again where we assess the past year and begin to plan out what we’d like to accomplish in the New Year. 2016 is right around the corner, so if you haven't alredy, now’s the time to evaluate what worked and what didn’t work for your real estate business in 2015.
Of course, creating a strong business plan to help you stay on top of your goals is a must - but also take new and trending marketing tactics into account to keep you ahead of the market and on top of your game.
Real Estate marketing strategies for 2016:
Tactic #1: Keep Up The Momentum
If you’ve built up a strong online presence and use social media for real estate, don’t stop working now! Even though the real estate market tends to slow down towards the end of the year, it’s important to maintain the momentum to help set you up for a successful new year. And - make sure to clean up any existing social media accounts as social presence is key nowadays. If you don’t already have some sort of social media business account, you’re likely to fall behind other agents in your market.
As a New Year’s resolution, make sure to create at least one! If you’re not familiar with social media, Facebook is a great place to start. It can be beneficial to create a Facebook Business page and post valuable content that will keep potential buyers and sellers returning. Leverage Facebook as a Real Estate Agent Using These 5 Tips!
Tactic #2: Test New Social Media Channels
With mobile devices becoming more widely used, the New Year is a great time to start testing different social media apps to better reach your target audience. A great app to take advantage of is Instagram, which has reached 400 million users - a number that only continues to grow.
Instagram is a mobile app used to share photos and short videos as well as keep up with the latest online trends. Instagram is a great place to post unique listing photos which can give your followers an inside look at a property they aren’t able to find in a typical online property search. Taking advantage of this app will help you stand out from the rest of the agents in your market and present yourself as a local expert. You can even create ads to help reach your target audience!
Tactic #3: Continue Your Real Estate Education
No matter what industry you work in, it’s always important to continue educating yourself on the latest trends. In Real Estate, it’s even more important because of how often the market (and rules) can change.
Your local MLS may offer more formal educational courses, or you can even simply subscribe to real estate blogs to stay in the loop. There are several resources online, such as ActiveRain or Inman, but if you're not sure where to start - check out our Real Estate Success Blog!
Tactic #4: Foster Your Professional Relationships
Strong business relationships are important in every profession, so continuing to nurture your existing ones is a great way to set yourself (and your business) up for success. Your professional relationships may be with other agents, mortgage lenders or even title agencies.
If you want to expand your professional sphere in the next year, start networking! Networking with other real estate professionals will not only help you learn more about your industry, but also connect with others and expand your business. Take the time to invest in your connections and learn how to network successfully to grow your real estate business.
Tactic #5: Personalize Your Business
With over a million active real estate agents in the United States (according to Realtor.org) it’s become extremely important to personalize your business practices. If you’re able to provide your clients with a unique buying or selling experience, you’re bound to better your professional reputation as well as increase your referrals.
Some ways to personalize your business practices are providing clients with unique closing gifts. Every client is different and has their own interests. Paying attention to your client's individual needs, will set you up for success in the long run. If you have a unique brand or strategy - use it!
Tactic #6: Invest in Automation
If you generate a lot of internet leads, now is a good time to invest in a CRM or automated email system. Personalized automation can be extremely helpful in staying in front of your leads as often as possible. Often times, leads can get lost in the mix - especially if you’re working with several at once.
Make the most of your real estate marketing budget in 2016 and invest in a smart and reliable automation system that will never stop working for you. Not sure where to start? Learn more about the Zurple solution!
Using these tactics will help you make 2016 your best and most profitable year yet!
What are your goals for 2016? Share in the comments below.