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6 Ways to Waste Money in Real Estate

Posted by Pacifico "PJ" Ortiz Luis

Jan 21, 2021 9:00:00 AM

You are a real estate agent, and your whos government stimulus check came in, or maybe you just closed on a deal and now have some extra money from your most recent comission. If you are looking for a creative way to flush that money down the toilet then look no further.

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Topics: Social Media Marketing, Buyer & Seller Insights


4 Ways Real Estate Agents Can Use Free Time to Find More Opportunities

Posted by Pacifico "PJ" Ortiz Luis

Jan 14, 2021 8:08:18 AM

There is no such thing as good news or bad news - there is just news. And it is your outlook to life that determines wether it is good or bad. While most of us can agree the cornavirus, businesses shutting down, and people out of work is absolutely not good news - there are still a few ways to make the most out of it.

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Topics: Social Media Marketing, Buyer & Seller Insights


5 Habits Real Estate Agents Should Discontinue in 2021

Posted by Pacifico "PJ" Ortiz Luis

Jan 7, 2021 7:30:00 AM

A new year is the perfect time to adopt new habits. It is also an acceptable time to drop the old ones. There are some behaviors that agents exhibit that cause them to be not as successful as they should be. In today's article we will uncover some of those excuses.

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Topics: Lead Generation


5 Tips for Increasing Your Income as a Solo Agent

Posted by Pacifico "PJ" Ortiz Luis

Dec 3, 2020 8:27:04 AM

So you did a great job this year, but you think you could do more. You've read the books. And most entrepreneur reading materials will give you advice, but mostly vague tips that apply to everybody - instead of your individual business needs. What can a solo agent do to increase their income next year?

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Topics: Lead Generation


Reliable Real Estate Lead Generation Sources for 2021

Posted by Pacifico "PJ" Ortiz Luis

Nov 12, 2020 1:22:02 PM

With so many aspects of being a real estate agent moving from in-person interactions to digital interations, some may wonder where the best place to generate leads are. If you can't go to conferences, networking events, and open houses - where do you meet new people?

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Topics: Lead Generation


Strategies for Converting Real Estate Leads This Winter

Posted by Victoria Deubler

Nov 10, 2020 7:30:00 AM

Wait! Don’t throw in the towel just yet! Just because it’s chilly outside doesn’t mean it’s time to hibernate from your real estate leads until next year. While the Real Estate market typically slows down during the winter months, it can also be a great time for converting real estate leads. 

Table of Contents:

  1. Make accommodations
  2. Highlight winter property features
  3. Promote Listing Price Reductions
  4. Sell the Neighborhood
  5. Always follow up

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Topics: Practical Advice


4 Mistakes Real Estate Agents Make with Personal Relationships

Posted by Pacifico "PJ" Ortiz Luis

Nov 5, 2020 10:04:50 AM

Building and maintaining relationships is essential to living a happy life. It is even more important for real estate agents who rely on these relationships for future clients and referrals. Through my personal experience with friends who happen to be real estate agents, there are a few mistakes that I've seen that can lead to some awkward moments or loss of future business.

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So What Do You Do About That Nightmare Client You Fired?

Posted by Pacifico "PJ" Ortiz Luis

Oct 22, 2020 9:22:36 AM

There will be some occasions where a potential client is giving off red flags, but you ignore them because the comission check is substantial. The client has been through 3 other agents before you, and certainly you have something different that will keep that client satisfied, right? And after that client holding you to impossibly high standards due to their unrealistic expectations you decide to fire them. How do you deal with firing a client?

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Navigating Today's Political Climate on Social Media as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Oct 15, 2020 8:56:37 AM

Woooo - to say the world has changed would be an understatement. Things that should not be a polarizing issue have had a clear line drawn between them. You want to join in on the conversation because you have strong feelings, but how do you go about doing it without getting "cancelled"? Here are some good practices to follow when it comes to posting on social media as a real estate agent.

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3 Reliable Sources for Paid Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 8, 2020 9:10:19 AM

The world keeps on changing and people are still in need of the services of real estate agents. The trouble with having a need for your services, is finding people who are looking. It's simple to place an ad that targets everybody in San Diego - but not everybody in San Diego is currently looking to buy or sell their home. That is why we would recommend looking into these 4 platforms to generate your real estate leads.

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Topics: Social Media Marketing


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