The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

With the amount of time and energy you invest into your real estate business, you can’t afford to waste it on ineffective marketing strategies. You may feel like your website already has all the necessary bells and whistles, but how will you know for sure? Without measuring the effectiveness of your website – and modifying as needed – you won’t be able to reach your business objectives. That’s why we’ve outlined the top ways to assess if your real estate website is successful at engaging visitors and more importantly, converting them into clients.

On this edition of Agent Insights we feature guest bloggerJan Green, A real estate agent from Scottsdale, AZ that truly lives up to her "GREEN" name. She shares with us a story of a time she received subpar photos, and how she handled the situation. For more from Jan be sure to check out her website and Active Rain profile!

Did you know that it is a really simple process to convert a Facebook follower into a real estate lead? Being able to generate business from a Facebook page is an equation that agents are always trying to crack. If you read further, we provide you with some information that not many agents know about. 

Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as real estate agents - which options will bring you more business? 

Do you believe in ghosts? Some people do, some people don't. Sometimes people believe so strongly in their superstitions that they belive hauntings to be real. Lets debunk some lead conversion myths now shall we?

Real estate agents love to add their brand to everything it seems. And why not? It helps solidify the idea that you are the premiere real estate agent in the area to its residents. Your Facebook Business Page should be no exception to this, and should exude the same feeling that your website and real life persona do.

With nearly everyone using the Internet as their go-to source of information these days, creating a well-designed, user-friendly website only marks the beginning of your real estate marketing journey. You also need to have high online visibility, which can be achieved through search engine optimization (SEO).

As a real estate agent, it's hard to find the time of day to dedicate into all aspects of your real estate business. This work needs to be done, because if overlooked it can leave a gaping hole in your system that can bleed potential income. One of the best ways to take care of the social aspect of your business is to use a scheduling tool.

You can now schedule Facebook posts through Zurple's back office. Zurple is the definitive real estate lead nurturing solution for many real estate agents. With the addition of Facebook, agents can now connect and convert their prospects better than ever before. We wouldn't give you a tool without telling you how to use it though, so here is what you should post to Facebook using Zurple's social tools.