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The Top 5 Reasons Real Estate Agents Get Sued

Posted by Nicole Finzi

Jul 1, 2020 8:53:00 AM

As a real estate agent, making a mistake can lead to legal trouble if you aren’t careful. Being an agent requires you to keep track of sensitive client information and meet deadlines for those clients without letting anything slip through the cracks. Even the slightest mistake can cost you your career. While accidents are inevitable, it is important to know what real estate mistakes you should try to avoid.

Table of Contents:

  1. Failing to disclose a defect
  2. Misleading
  3. Breach of contract
  4. Bodily injury
  5. Selling in unfamiliar territory

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Topics: Practical Advice


5 Real Estate Marketing Metrics to Help You Grow Your Business

Posted by Irina Jordan

Jun 25, 2020 7:00:00 AM

Not all metrics are created equal. So, while online marketing continues to promote an ultra-competitive environment for real estate agents, it’s becoming increasingly important for you to gain every advantage possible from data-driven marketing metrics.

Many real estate marketing metrics are too narrowly focused and miss the big picture. I’ve put together five unique metrics that supplement for this lack of clarity and are designed specifically to help you grow your business.

Table of Contents:

  1. Effort by Lead Source
  2. Time Per Engagement Activity
  3. Average Time Spent to Gain a Face-to-Face Meeting
  4. Percent of ‘Active’ Database
  5. Days Since Last Touch
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Topics: Practical Advice, Building Your Brand


4th of July Real Estate Marketing Ideas for 2020

Posted by Pacifico "PJ" Ortiz Luis

Jun 23, 2020 7:00:00 AM

2020 is a wild year isn't it? Gone are the days when you can shake the hand of any potential prospects and high five them as a way to build rapport. Independence Day will be slightly different to, as cities will be trying to avoid large gatherings. For the year of 2020, here are some real estate marketing ideas you can benefit from:

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Topics: Buyer & Seller Insights


Connecting Online: Personalized Conversation + a Tech-Forward Approach

Posted by Brian Lim

Jun 16, 2020 6:17:04 AM

Check out the new article just published in RISMedia featuring our very own Jack Markham!

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Topics: Brokers


5 Ways to Improve Cold Calling Real Estate Prospects

Posted by Pacifico "PJ" Ortiz Luis

Jun 10, 2020 2:45:26 PM

With the economy slowly opening back up, many real estate agents can get back to work. Some may have used this as an opportunity to improve their online presence. Some may have used this to practice their cold calling skills. If you did not practice your phone skills, this article is for you.

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Topics: Buyer & Seller Insights


Is a Virtual Real Estate Assistant the Right Fit for Your Scaling Strategy?

Posted by Brian Lim

Jun 10, 2020 8:00:00 AM

Taking the leap from real estate agent to broker isn't easy. If it was, everyone would do it and succeed. Scaling a real estate business takes time, energy, and money: It'll take time to assess your business to find opportunities for growth, it takes energy to vet and hire staff, and it takes money to purchase new technologies to support your business's growth.

In this article, we'll discuss...

  1. Is the Timing Right To Hire A Virtual Assistant?
  2. The Pros and Cons of Hiring a Virtual Real Estate Assistant?
  3. How To Hire the Right Virtual Real Estate Assistant
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Topics: Brokers


5 Weaknesses That Make Real Estate Agents STRONG

Posted by Pacifico "PJ" Ortiz Luis

Jun 4, 2020 7:56:05 AM

Do you ever feel that the skills you might be lacking are also causing you to lose potential real estate business? Just remember, these characteristics are neither good nor bad. This means your perspective can help mold what kind of real estate agent you want to be.

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Topics: Buyer & Seller Insights


7 Traits of Highly Successful Mortgage Brokers

Posted by Jessica Schweppe

May 20, 2020 8:00:00 AM

Finding a great mortgage broker is one of the most critical steps for buyers looking to purchase a new home. Unfortunately, it can be hard for buyers to detect whether the lender they are working with is good or bad pick until they've gotten to a point where it's hard to turn back. That's why you need to build trust and establish credibility early on, so that clients feel comfortable with you from the beginning of the process. So what can you, as a mortgage broker, do to reassure your clients that you're a safe bet?

Follow these 7 Mortgage Broker success tips:

  1. Always do your homework and offer multiple loan options
  2. Make sure you respond to emails and phone calls in a timely manner
  3. Never skip over the details of loan products, fees or services
  4. Avoid rushing your clients
  5. Provide proof of your success
  6. Never push for a loan that's outside your client's comfort zone
  7. Always be an open book and be prepared to field client questions
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Topics: Lead Generation & Engagement


Real Estate Marketing Ideas: 6 Ways to Get More Seller Leads

Posted by Jessica Schweppe

May 13, 2020 7:00:00 AM

If you’ve been in the business for a while, you’re probably well aware that there are some key benefits to working with real estate seller leads.

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Topics: Lead Generation & Engagement


5 Hard Skills Every Broker Should Teach Their Agents in 2020

Posted by Brian Lim

May 6, 2020 4:00:00 AM

In this article, I will share five of the most valuable hard skills every broker must train their agents on in 2020. These recommendations come after the global pandemic and the necessity to adapt to a digital landscape.

 

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Topics: Brokers


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