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5 Simple Steps to Scale Your Real Estate Business to the Next Level [with Downloadable Guide]

Posted by Brian Lim

Sep 2, 2020 9:30:00 AM

Aren’t you tired of being too busy? You might be overextending yourself by working 12-hour days and performing every aspect of running a real estate business - while squeezing in time with family. It might feel like you’re drowning in work, barely keeping your head above water. Since you’re spreading yourself too thin, you might provide a poor experience for your clients, since you’re unable to give them the time and attention they deserve. Don’t they deserve the best?

Plus, businesses are reopening and yours might be experiencing a flood of buyers as if a dam burst. If your market hasn’t experienced an increase in sales, it will as consumers regain spending confidence. According to a HousingWire article, “U.S. Pending home sales surged a record 44% in May.” We should see similar increases as summer progresses, which means your flood of work is only to rise.

But hey, it’s better to drown in work than to have no work at all, right? True, but you can have a heavy workload without feeling like you’re drowning, and you don’t have to sacrifice your personal life or your family to succeed as a real estate professional. You can have it all, just work smarter.

If you’re drowning in work, can’t give your clients the attention they deserve, and can’t find free time for yourself or your family, that’s a good indicator it’s time to scale your real estate business. Why? By scaling your business, you can reassess your processes and create the infrastructure necessary to properly manage and facilitate its growth. If you scale successfully, you’ll increase your income, have more time for clients, family, or yourself, exert less energy on less important tasks, and ultimately increase your market share in your area.

In this article, we'll show you the 5 steps to scale your real estate business: 

  1. Evaluate Your Real Estate Business and Plan To Scale
  2. Get Funding to Finance Scaling Venture
  3. Establish Infrastructure to Support Scaling
  4. Use Technology to Scale Efficiently
  5. Build a Team to Scale
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Topics: Brokers


5 Different Real Estate Emails to Schedule Ahead of Time

Posted by Pacifico "PJ" Ortiz Luis

Aug 20, 2020 7:30:00 AM

Do you ever wish you had more time on your hands? You can get more of this much needed resource by utilizing this time saving hack: scheduling emails. In this article we list a few different emails you can schedule ahead of time, to help ease your workload.

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Topics: Social Media Marketing


5 Benefits of YouTube for Real Estate

Posted by Pacifico "PJ" Ortiz Luis

Aug 13, 2020 7:30:00 AM

Did you know that YouTube is the second largest search engine on the planet? It is only slightly less popular than Google, who happens to own YouTube. This is a platform that unfortunately not all real estate agents are utilizing to their full potential. If you aren’t on YouTube yet, we have a few reasons why you should reconsider.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


6 Tips For Starting Your Real Estate Podcast

Posted by Pacifico "PJ" Ortiz Luis

Aug 6, 2020 7:30:00 AM

Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are a few tips to starting your own.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


How to Build a Team to Scale Your Real Estate Business

Posted by Brian Lim

Aug 5, 2020 10:00:00 AM

In this article, we'll share recruiting and hiring strategies to help you assemble a team so you can scale your real estate business

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Topics: Brokers


Where to Post Social Video for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients.

But...where on social media should you post your videos?

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


8 Real Estate Closing Gifts That Return Your Investment

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

Closing real estate deals is fun right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


How to Use Technology to Scale Your Real Estate Business

Posted by Brian Lim

Jul 29, 2020 7:00:00 AM

In this article, we'll share the benefits of technology and ways you can integrate to scale your real estate business.

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Topics: Brokers


Common Misconceptions Agents Have About Real Estate Websites

Posted by Pacifico "PJ" Ortiz Luis

Jul 23, 2020 7:30:00 AM

After offering real estate websites to agents for years, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are hear to clear all that up.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Establishing the Infrastructure to Support Scaling Your Real Estate Business

Posted by Brian Lim

Jul 22, 2020 2:00:00 PM

Imagine your client flow doubles overnight. Would your current infrastructure and systems support this influx of new business? Probably not. For the same reason you wouldn’t try to fit 100 people into a 10-person boat, your real estate business can’t handle that many clients. If your business can’t handle an increase in business, the infrastructure and systems need to be upgraded so they have the capacity and infrastructure to manage all the new clients you will generate as you scale your business.

In the first two sections of this Scaling Your Real Estate Business series, we’ve discussed ways to evaluate your real estate business for growth opportunities and strategies to generate funding to finance your scaling venture. Using the tools and guides from these articles, you can calculate the amount of leads, transactions, and budget needed to hit your specified Gross Commission Income (GCI) goals.

In this article, we’ll share advice on ways to establish a stable infrastructure for your real estate business to support the increase of lead generation, nurturing, and ultimately, the scaling of your business.

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Topics: Brokers


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