Are you fairly new to this business? Or even fairly new to this earth? Real estate marketing has been around since before the fax machine became obsolete. There are still some skills you can learn from real estate agents that have been there before you. 

When it comes to one of the largest transactions a person can make in their lifetime, homebuyers can be picky when it comes to hiring the right real estate agent, and rightfully so.  To achieve their real estate goals, it’s imperative that your clients choose the right buyer representation, and select an agent who can make the home buying experience as smooth and seamless as possible. This is why, as a real estate agent, exuding authority and professionalism is a must.

On this edition of Agent Insights we feature guest blogger Dan Dee McGinnis The Pumpkin Man, a real estate agent from Phoenix, AZ. He has been in the business for 25 years, and is undefeated when it comes to the winning bid in multiple offer situations. Today, he shares something we all want...how to increase your income through real estate sales! For more from Dan be sure to check out his Active Rain profile! 

Is it that younger, savvier agent new to your area, but somehow handling more real estate volume than you? For better or worse, the internet and social media has balance the real estate lead generation game. We've compiled a list of tips veteran agents can use to adapt to this new age of real estate marketing. 

Real estate marketing is all about promoting your brand as a credible real estate agent and securing more leads.  But, it can be difficult to develop original ideas day in and day out that help you achieve your goal of growing your business.  Sometimes, however, they way to combat marketing fatigue is by thinking outside the box and identifying new ways your primary marketing channels  can set you apart from the competition.

Guest blogger Ashley is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. 

Your friends at Zurple would like to wish you a safe and Happy Halloween. There are only 2 more months left in the year, let's make them count!

Logos and slogans are what real estate brokerages use to identify themselves. They are easily recognized, and will spark a feeling of trust and confidence with consumers who know these brands. As an agent, how will you accomplish this goal?

On this edition of Agent Insights we feature guest blogger Amanda.S. Davidson, a real estate agent from Alexandria, VA who runs the Amanda Davidson Real Estate Group. For more from Amanda be sure to check out her website and Active Rain profile!

 

The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.