Simply filling out a lead capture form on an IDX website doesn't mean the deal is done. To win over online real estate leads, you must remember that this is a conversion of their interest. Here are the most common obstacles that real estate agents will face when generating online leads.

As a real estate professional, you are constantly shifting gears and responding to the ever-changing needs of buyers. For first time home buyers in particular, purchasing a house, an apartment, or a condo can feel like a daunting task.

On this edition of Agent Insights In this edition of Agent Insights we feature Kathy Schowe, a real estate agent from La Quinta, CA. Be sure to check out her website and Active Rain profile! 

Agents say that internet leads are a scam. Leads stink. They never pan out, and lead generation companies will give you low quality leads.

With nearly two million real estate licensees in the United States, it’s safe to say that real estate is a highly competitive industry. And to build a profitable career, you need to stand out from the crowd.

On this edition of Agent Insights we feature guest blogger Leanne Smith, a real estate agent from Golden Valley, AZ. For more from Leanne be sure to check out her website and Active Rain profile! 

Kids are going back to school soon if they haven't gone back already! Do you know what this means? Parents will have more time to themselves to research homes, pursue rennovation projects, or choose the real estate agent they want to work with!

As a real estate professional, you’re always looking for new and creative ways to tell your brand’s story. These days, that story needs to be told across multiple mediums and platforms, mainly online, in order to encourage your leads to take action. In fact, 94 percent of millennials and 84 percent of baby boomers go online to find their future homes. That’s why it’s imperative that you know how to engage your real estate prospects in the digital space in a manner that translates to real-life business.

On this edition of Agent Insights we feature guest blogger Andre Smith, a real estate agent from Afton, CA. For more from Andre be sure to check out his Active Rain profile! 

Over the years we have featured several articles on how to drive traffic to your real estate website. You can become an expert in a single day by reading through our archives. Getting a person to a website is only the first battle you have to win though. How do you keep a potential real estate lead from leaving your page?