Heights and clowns. These are two things a great number of people are afraid of. The difference between them is one is a fear and one is a phobia. Phobias are irrational. Some people with phobias acknowledge the irrational nature of their avoidance of things like dolphins or balloons. With fears, this a natural responsorial survival mechanism. There are certain fears that are common amongst real estate agents. Today we will dig deeper into some of them, and overcome all of them!

As the final part of the Discovery-Stage Buyers & Sellers Study we’ll be revealing how to push online home buyers and sellers from the Discovery-Stage into the Consideration-Stage. As a quick recap Discovery-Stage real estate leads are those that are in the beginning stages of buying or selling their home. They’ve just begun their home search and are not yet serious about their move. Consideration-Stage real estate leads are those that actively searching for a home and ready to work with an agent. The Zurple Products Team spent hours analyzing the messaging that ultimately pushed millions of buyers and sellers out of the Discovery-Stage and into Consideration. Continue reading to learn what marketing moves a prospect down the sales funnel, specifically from the Discovery-Stage and into the Consideration-Stage.

According to experts, the home buying journey takes anywhere between 11-27 months. This makes it more and more difficult for agents to weed out the transaction-ready buyers and sellers from the not-so-ready. In this study we’ll be revealing the peak activity window of leads in the "Discovery-Stage" or search-stage of their journey. Continue reading to find out how long discovery-stage real estate leads are actively searching on an agent’s website.

It's that time of year when home sales are at their highest frequency. People have more time to search for homes. Inquiries pile up in your email inbox. It is overwhelming. Should you hire an assistant?

On this edition of Agent Insights we feature guest blogger Mike Cooper, Real Estate Broker/Owner with Cornerstone Business Group. He has a very impressive resume including being a multi-million dollar award winning agent, Professional Development Committee for the Virginia Association of Realtors®, Licensed Virginia Contractor, just to name a few items. For more from Mike be sure to check out his website and Active Rain profile!

With summer in full swing it can feel like most homeowners are too busy taking summer vacations or preparing kids for to go back to school to even think about selling a home. While in many cites spring may be the most popular month to list a home, it’s still a seller’s market. Incentivize sellers to list their home with you this summer with these six marketing ideas -

With the end of summer, school is almost in session. For real estate agents, school is ALWAYS in session. So we rounded up a few downloads that will help you with your neverending learning.

On this edition of Agent Insights we feature guest blogger Elizabeth Weintraub, an accomplished real estate agent in Sacramento, CA with over 40 years in the industry. She shares with us some insight on how to speak to your real estate buyers and sellers. For more from Elizabeth be sure to check out her website and Active Rain profile!

Do you know how much time real estate leads are spending on your website? Average dwell time and average session duration are important metrics for assessing the overall effectiveness of your real estate website. In this article we’ll be explaining what average dwell time and average session duration is, in addition to the average dwell time and session duration of real estate leads in the Discovery-Stage.

Note: Discovery-Stage Real Estate leads are those that are in the beginning stages of their home search and are not yet ready to commit to a move. For more information on what Discovery-Stage Leads are, visit our Discovery-Stage Buyers & Sellers Study introduction here.

Ever wish you could go back in  time and tell yourself things to prepare for your future in the real estate industry? Well, that is not something in the realm of possibility. However, we have compiled a list for you to review featuring pieces of advice most agents wish they had when they first start. It might be what you already know, but reviewing them again can strengthen the foundation of your skill set.