An email address can say a lot about a real estate agent. Sometimes it's the only form of contact they'll have with real estate leads. So it is important to look professional and also make it easy to remember. Here are some tips to follow.

The main problem faced by most real estate agents today is finding new prospects. Thankfully, implementing creative real estate lead generation ideas can make a world of a difference to your business. Whether you’re looking to take your content marketing strategy to the next level or engage in more in-person connections, here are five tried and tested ideas for attracting and converting leads.

In the wise words of author and businessman Jim Rohn, “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”

In order to find success as a real estate agent, it’s important to commit yourself to behaviors that will improve your craft and your relationships with your clients. Once you start to implement these habits into your own business, you will begin to see positive changes, including more sales.

The internet is a great source for information. You can teach yourself new skills and uncover new knowledge for topics you care deeply about. The dark side of that though, is you need to sift through a lot of misinformation. This misinformation then gets amplified in an echo chamber by people who are trying to validate their bias. This is how fake news spreads, but it is also how bad advice is accepted by a mass population of people.

As the real estate world continues to adapt to a changing digital landscape, more and more prospects are spending their time online. But whether they’re coming from a third-party platform or directly from your own website, leads generated from online activity tend to have a reputation of not converting.While this can be a tricky issue to navigate, real estate is still a business that thrives on relationships—and that’s a key feature that will likely never change.

Luckily for you, there are several things you can do to convert your captured real estate leads into satisfied customers.

New year! New you! Remember, 2020 is a marathon - not a sprint. Instead of losing all your steam from grinding in the beginning of the year, ensure you are producing results year-round. To do this, we have identified 5 habits that real estate agents should get rid of in 2020.

Can you believe the Y2K scare was 20 years ago??!?! We are entering a new era, and we here at Zurple want to wish you the happiest of New Years. Our resolution is to continue bringing you the best, most informative, and motivation content to make you THE go-to agent in your area. 

Happy New Year!

On this edition of Agent Insights we feature guest blogger Carol Williams, a retired real estate broker from Wenatchee, WA. For more from Carol be sure to check out her Active Rain profile!

New year, new you! This is the season where people want to shed their old shell and being anew. With a new year, comes also comes the same old moves. You want to make sure you are making the right moves if you want to surpass last year and reach this year's goals.