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The Guide to Cultivating Relationships in Real Estate

Posted by Pacifico "PJ" Ortiz Luis

Apr 18, 2019 7:30:00 AM

Relationships in real estate are your biggest source of wealth. They drive more business to you. They also can make your job easier. How do we go about creating and maintaining relationships with our real estate leads?
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Topics: Lead Generation


Agent Insights - Build Your Business, Block by Block

Posted by Pacifico "PJ" Ortiz Luis

Apr 16, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Janis Benstock, a real estate broker from Philadelphia, PA. For more from Janis be sure to check out her website and Active Rain profile!

 build your real estate business block by block janis benstock

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Topics: Agent Insights


14 Questions to Expect When Joining a New Brokerage

Posted by Pacifico "PJ" Ortiz Luis

Apr 11, 2019 7:30:00 AM

Is that brokerage you are in no longer giving you a reason to stay with them? Maybe you are thinking of transitioning to a new brokerage that better suits your needs. If so, we have a list of questions that might be asked of you during the interview process.
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Topics: Building Your Brand


Agent Insights - How is Your Eye Contact?

Posted by Pacifico "PJ" Ortiz Luis

Apr 9, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Joan Cox, a real estate agent from Denver, CO. For more from Joan, be sure to check out her website and Active Rain profile!

 

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Topics: Agent Insights


Real Estate Leads: Reality vs Expectations

Posted by Pacifico "PJ" Ortiz Luis

Apr 4, 2019 8:05:54 AM

What is a lead? It appears that there might be a bit of a disconnect between what a lead is, and what real estate agents think a lead is. So today we will break down that wall and discuss the realities of what an online real estate lead really is.

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Topics: Lead Generation, Lead Intelligence


How to Close New Real Estate Leads

Posted by Rachel Garris

Apr 3, 2019 8:20:00 AM

 It’s easy to think that all real estate leads are the same. Lead generation is a huge part of your day-to-day job as a real estate agent – lead generation without lead nurturing is a goldmine of untapped potential.  

Lead nurturing is “the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.” (Marketo)

This means that understanding who your real estate leads are and what they need is crucial to being able to close them.

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Topics: Practical Advice


Agent Insights - Appraisal Mistakes New Agents Make

Posted by Pacifico "PJ" Ortiz Luis

Apr 2, 2019 7:28:11 AM

Agent Insights - In this edition of Agent Insights, Tom Horn, a Real Estate Appraiser in Birmingham, AL gives us insight on a few mistakes agents make and how to avoid them. Included here are the first 5 mistakes, but please be sure to check out his blog to read the next 5. 

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Topics: Agent Insights


How to Handle Objections in Real Estate

Posted by Rachel Garris

Apr 1, 2019 8:12:20 AM

It’s only normal for home buyers and sellers to have questions! It’s highly unlikely that anyone in real estate would complete a transaction without some hesitation and objections. Given, this can feel challenging as a real estate agent. You wear many hats in your job, and the salesman hat can be intimidating.


Remember: you’re here to help them! Leads you are talking to all need something you can provide, and even if they aren’t ready to commit right away, starting the conversation and overcoming their main objections can help you stay top of mind for them when they are ready.

 

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Topics: Practical Advice


Dress Code Rules for Real Estate Agents

Posted by Rachel Garris

Mar 29, 2019 4:37:00 AM

We know, appearance isn’t everything. But similar to your online presence, your dress code as a real estate agent says volumes about you before you ever introduce yourself. You project a lot about yourself and your professional reputation in the way you dress.

Real Estate Express explains further, saying that “a NAR article on “The Importance of Image and Appearance” quotes three Realtor® clients regarding whether having purple hair and tattoos or driving an ugly car would influence their decision to use the agent. One client replied that she would have run away when meeting an agent with purple hair at an open house. Another was impressed because the agent drove the same quality car as the client. Finally, the last one stated clearly that he believed in first impressions. It concluded with, “You should be concerned about how your clients perceive you.” "

How do you control the way clients perceive you and make a great first impression?

 

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Topics: Practical Advice


SLAM DUNK: Real Estate Lessons Learned from the Basketball Court

Posted by Pacifico "PJ" Ortiz Luis

Mar 28, 2019 9:02:08 AM

In West Philadelphia born and raised, on the playground is where I spent most of my days. There are plenty of takeaways for those of you that have played basketball or are big fans of the sport.

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Topics: Lead Generation


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