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How to Not Lose Clients with Unrealistic Expectations

Posted by Pacifico "PJ" Ortiz Luis

Oct 18, 2018 7:50:18 AM

I imagine that a good time could be had if we could sit around the campfire sharing ludicrous stories of real estate clients and their unrealistic expectations. Talking about it can be thereapeatuic...but actually living through it can be some of your most stressful times as a real estate agent.

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Topics: Practical Advice


The Right Way to Help Clients Decide Between Selling & Refinancing

Posted by Emily Murray

Oct 17, 2018 7:30:00 AM

Home ownership comes with substantial monetary commitments. For those who are new home buyers, the expenses can largely add up. The process may be a slightly confusing one for your clients, so helping them decide if they would rather refinance an existing mortgage or sell and move into a new house.

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Topics: Practical Advice


Agent Insights - Are You Using Canned Content? Stop It (and here's why)

Posted by Pacifico "PJ" Ortiz Luis

Oct 16, 2018 7:47:21 AM

Agent Insights - In this edition of  Agent Insights, John Meussner, a loan officer licensed in CA, CO, DE, FL, GA, MD, NC, NJ, PA, TN, TX, and VA (wow!) returns to give us advice on why canned content should not be used. For more articles by him, be sure to check out his websitecheck out his Active Rain profile! 

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Topics: Agent Insights


How Do You Convert Real Estate Leads From the Internet?

Posted by Pacifico "PJ" Ortiz Luis

Oct 11, 2018 7:30:00 AM

Remember back in the year 2000 when everything was exciting online? Hit counters at the bottom of every site. And a wild west frontier for real estate agents to explore the untapped potential of online real estate leads. Fast forward to today, and with so much time passed most agents are still stuck in the year 2000....here is how to convert real estate leads you found on the internet.

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Topics: Lead Generation


7 Ways to Find Motivated Sellers Even During the Slow Season

Posted by Emily Murray

Oct 10, 2018 7:30:00 AM

The emotion you experience when business hits a lull can hardly be described with positive words, but it’s time to look at things from a different perspective. When is the last time you could really focus on lead generation and updating your marketing campaigns? Motivated sellers are still out there, even during your slowest season.

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Topics: Lead Generation


Agent Insights - Doing the Right Thing

Posted by Pacifico "PJ" Ortiz Luis

Oct 9, 2018 7:52:54 AM

On this edition of Agent Insights we feature guest bloggerJan Green, A real estate agent from Scottsdale, AZ that truly lives up to her "GREEN" name. She shares with us a story of a time she received subpar photos, and how she handled the situation. For more from Jan be sure to check out her website and Active Rain profile!

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Topics: Agent Insights


5 Excuses Real Estate Agents Can Use For Text Messages That Generate Referral Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 4, 2018 7:30:00 AM

A simple text message can set a chain reaction of events that can lead to a transaction. You dropping in to say hi can quickly lead to a referral you wouldn’t otherwise have. What is stopping you from casually sending a text message to your past clients?

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Topics: Lead Generation & Engagement


Halloween Marketing Ideas for Real Estate Agents 2018

Posted by Emily Murray

Oct 3, 2018 7:30:00 AM

With summer a recent memory it’s hard to believe we are now in the season of pumpkin spice lattes and wool sweaters! If Halloween is sneaking up on your this year, it’s time to get into the spooky spirit.  With Halloween around the corner, you have a great reason to create a fun marketing campaign and reach your existing database as well as attract new leads!

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Topics: Lead Generation & Engagement


Agent Insights - Exactly 12 Things Agents Must Never Do In a Real Estate Transaction

Posted by Pacifico "PJ" Ortiz Luis

Oct 2, 2018 7:40:39 AM

On this edition of Agent Insights we feature guest blogger Mary Jo Quay, an experienced agent from Edina, MN with over 20 years of experience. She shares with us 12 things agents must never do in a real estate transaction. For more from Mary Jo be sure to check out her website and Active Rain profile! 

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Topics: Agent Insights


4 Tiny Things That Can Kill a Real Estate Transaction

Posted by Pacifico "PJ" Ortiz Luis

Sep 27, 2018 7:30:00 AM

When it comes to real estate, you should expect the unexpected. It's Murphy's Law, not Murphy's Theory afterall. We look at an almost endless list of spontaneous event out of your control that can kill a transaction, and what you can do to prevent it from happening. If you don't see your favorite on this list, then it may appear in a future list!

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Topics: Just for Fun, Practical Advice


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