DID YOU KNOW that buying and selling real estate is still considered an essential service? Despite that some buyers and sellers might be hesitant to make any movement down their journey to home ownership or home selling. Real estate is still the business of maintaining relationships, and here is how you can do that while keeping your distance.

In today's Agent Insights - Karen Parsons - Fiddler, an Orange County Broker, tells us what not to do as a Real Estate Agent.

In order to adequately grow your business, you need to consistently find new ways to connect with your customers. And having a name and a logo just isn’t enough anymore. Branding is what ultimately sets you apart from the competition.

Let's take a break from our normally scheduled programming, and share some photos of dogs in quarantine. We all could use a little smile. So, here are some royalty photos we found that might do the trick. We have also included a library of royalty free real estate photos that you can download and use in your digital marketing.

In today's Agent Insights post, Karen Fidler - a Real Estate Broker and Owner out of Orange County and Lake Arrowhead, CA - provides tips for how to delight your sellers.

Here’s Karen:

We all want our clients to love us, but we can easily make it a reality. Sellers are already a bit different from buyers. They have made a decision to move, they have an asset and they are putting their home out there for opinion and viewing - all the while hoping someone loves it as much as they do… and will offer a fair price for it.

So, how can we as agents get our real estate sellers to fall in love with us?

Like this:

Any mention of Zillow in a real estate agent group will inevitably bring up theories of the zillowpacalypse. This article is not here to badmouth one of your (or Zurple's) competitors - but to tell you how you can positively react to some of Zillow's marketing tactics.

The coronavirus has disrupted many industries in America, real estate included. With many real estate prospects opting to stay inside, that gives them ample time to continue their research. Read more for a few free downloads.

In today's Agent Insights post, Teri Pacitto - a RE/MAX Real Estate Agent in Westlake Village, California - gives advice for what to include (and what not to include) in real estate email signatures.

We are about month away before our taxes are due. We hope that you've already submitted your taxes, but if not we have a few real estate tax deductions to consider. These are expenses that you have, that you might not realize are deductible.

As always, be sure to consult a professional to maximize your tax return.

Succeeding as a real estate agent not only requires that you be a great salesperson, but a great content marketer as well. After all, the first impression most potential buyers will have of you is when they start looking online for properties.