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Agent Insights - How to Succeed with Google AdWords in Real Estate

Posted by Zurple Marketing

Mar 10, 2020 7:28:42 AM

In today’s abridged Agent Insights post, Jeff Knox - featured Inman writer and Dallas, Texas Broker of Knox & Associates Real Estate - explains how agents can effectively grow their business and online real estate marketing strategy with PPC Marketing and Google AdWords.

jeff-knox.jpgHere’s Jeff:

Google Adwords and PPC can be like the Song of the Sirens to Realtors. For those who aren't familiar with Greek mythology, the Song of the Sirens was a story of beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. AdWords can be just as alluring to Realtors looking for instant access to willing buyers and sellers.

PPC means instant traffic to your website and the possibility of quick closings and commissions. In theory, what could be better than advertising on the first page of Google to consumers searching for their new home? These possibilities are often too tempting for agents to pass without at least giving PPC a shot. However, PPC can and will eat you and your wallet alive if you don't know what you're doing.  

Don't get me wrong...the rest of my article isn't about how to avoid the temptations of PPC but rather how to make PPC actually work for you as a Realtor.

First, What exactly is PPC?

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Topics: Agent Insights, Lead Generation & Engagement


How Real Estate Agents Should Respond to the Corona Virus

Posted by Pacifico "PJ" Ortiz Luis

Mar 5, 2020 7:30:00 AM

At this point in time, the corona virus is not a pandemic. The government is taking preventative measures to ensure the country's safety. People are ravaging Costcos to prepare for a possible quarantine, reminiscent of the stockpile supplies they hoarded when they thought the Y2K bug would render all technology useles. With this mass hysteria, how should a real estate agent continue running their business?

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Topics: Practical Advice, Buyer & Seller Insights


Top 5 Ways to Improve Your Real Estate Direct Mail Marketing Strategy

Posted by Zurple Marketing

Mar 4, 2020 7:30:00 AM

With the industry becoming ever more dependent on digital trends and technologies, many real estate professionals wonder if direct mail should even be part of their marketing strategy in 2020.  Don’t get us wrong—online marketing has its obvious appeal (convenience, immediacy, and personalization), but direct mail is a great offline alternative that offers several advantages that many other online channels lack.

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Topics: Social Media Marketing, Lead Generation & Engagement


Agent Insights - 7 Habits of Highly Effective Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Mar 3, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Bill Gassett, a Metrowest, MA REALTOR®, shares 7 habits you should adopt as a highly effective real estate agent.
Be sure to also check out his related articles:

7 Habits of Highly Effective Home Buyers

7 Habits of Highly Effective Home Sellers

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Topics: Agent Insights


St. Patricks Day Marketing Ideas for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Feb 27, 2020 9:01:34 AM

With Valentines Day in the past, we now have a few more weeks to drive interest in your real estate business through St. Patrick's Day. Holidays are a great excuse to market to your sphere of influence. You should always be communicating with them year round, who knows when one of those prospects can turn into a lead or a referral.

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Topics: Building Your Brand, Lead Generation


How Do You Make a Real Estate Video Go Viral?

Posted by Zurple Marketing

Feb 26, 2020 7:30:00 AM

As the average user becomes more and more visual, real estate video marketing is one of the best ways to appeal to the subjective factors that accompany just about every transaction. To ensure your strategy is on point, we’re going to provide some useful tips on how to make a viral real estate video that can attract more buyers to your business.

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Topics: Social Media Marketing, Lead Generation & Engagement


Agent Insights - 5 Keys to a Successful Open House

Posted by Pacifico "PJ" Ortiz Luis

Feb 25, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Erika Rae Albert, a native Austin, TX REALTOR®, shares with us the 5 Keys to a Successful Open House. There are many great tips in there about optimizing your results for that short time span that you set aside on your free Saturday. (or other day that you choose)

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Topics: Agent Insights


3 Easy Ways for Real Estate Agents to Rank on Google in 2020

Posted by Pacifico "PJ" Ortiz Luis

Feb 20, 2020 7:30:00 AM

Have you ever wondered why your real estate website isn’t on the top of the Google search results? Would you rather not spend money investing into Google ads for new potential clients to find you? We have a few easy ways to be found.

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Topics: Buyer & Seller Insights, Lead Generation


How to Create a Newsletter Your Real Estate Clients Will Read

Posted by Zurple Marketing

Feb 19, 2020 7:30:00 AM

These days, our inboxes are cluttered with click-bait, spam, and countless forceful marketing attempts. Naturally, this makes connecting with your real estate clients via content marketing more challenging than ever. With their skepticism running high, you need to give them a good reason to read what you deliver to their inbox. Creating relevant, engaging newsletter content is key to maintaining interest over the long-haul. Here’s how:
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Topics: Lead Generation & Engagement


Agent Insights - I Won't Discount, but I Will Give You an Extra Perk

Posted by Pacifico "PJ" Ortiz Luis

Feb 18, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Alan May, a REALTOR® from Evanston, IL, shares with us how he responds to inquiries requesting he lower his comission. We don't believe you should sell your services short, especially if you are providing great value to your clients. Read more for his response.

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Topics: Agent Insights


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