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7 Fourth of July Marketing Ideas for 2018

Posted by Kristina Brunnler

Jun 25, 2018 6:00:00 AM

What’s great about being a real estate agent is that all your marketing doesn’t have to be just about buying or selling a home. Real estate is a people business and you do more than just the logistics of buying and selling, you help people undergo a major life change. As involved as you are in your clients’ lives it only makes sense that you celebrate the summers’ biggest holiday with them – America’s Birthday! Try these seven Fourth of July themed real estate marketing ideas to engage your client base and capture new contacts -  

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Topics: Building Your Brand, Lead Generation & Engagement


Answer These 5 Questions & We'll Recommend a Real Estate Coach

Posted by Kristina Brunnler

Jun 22, 2018 6:00:00 AM

Many agents turn to real estate coaches for different reasons. Some need assistance with their marketing, others sales, and others the logistics of buying and selling. The Zurple marketing team conducted research on the most popular real estate coaches to help you determine a program that’s a best fit for your business. Below we’ve compiled a short quiz to help you determine which real estate coach is best for your based on your needs.

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Topics: Practical Advice, Building Your Brand


Tips for The Struggling Solo Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Jun 21, 2018 10:06:11 AM

Two heads are better than one, right? What if you only have one head though? How do you do the work of an entire real estate team if you are a single person? 

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Topics: Building Your Brand, Buyer & Seller Insights


How to Say “No” To Real Estate Sellers

Posted by Pacifico "PJ" Ortiz Luis

Jun 19, 2018 8:09:02 AM

Here is a topic that is heavily talked about amongst real estate agents. Should you discount your services? And if so, how do you say “no” to a home seller?

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Topics: Buyer & Seller Insights


[Webinar] Tech or Bust II - Generating Real Estate Referrals

Posted by Kristina Brunnler

Jun 13, 2018 6:00:00 AM

Back by popular demand, Zurple will be hosting Episode II of the Tech or Bust series. As part II of this webinar mini-series, Zurple's Vice-President, Jack Markham, will be sharing how to keep your business personable, even in the digital age of real estate. Learn more about our upcoming webinar below -

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Topics: Practical Advice, Lead Generation & Engagement, Zurple Webinar


Is Farming a Waste of Time for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis

Jun 7, 2018 3:00:05 PM

You might hear from top producing agents that farming is a waste of time. Let's dive deeper into this. Is this true? Or is it an opinion of agents that know a better way?

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Topics: Lead Generation


Zurple Reveals How Many Leads Leave A Phone Number on a Lead Capture Form

Posted by Kristina Brunnler

Jun 5, 2018 7:24:00 AM

Lead gates are essential to capturing new customers and prospects online. The information your lead capture form asks for directly impacts your lead conversion rate. Lead capture forms place value behind your website's content and marketing campaigns. Without a lead capture form, buyers and sellers can otherwise access your content for free. Digital marketers agree across all industries that the length of a lead form directly impact conversion rates.

The more information agents ask from real estate leads, the less likely leads will be to provide that information. Likewise, the more value leads place behind the gated content, the more likely they’ll be to leave their information. So, what if that required information is optional? Will real estate leads share personal information if they don't have too? Most importantly, will they share their phone number if it's not required?

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Topics: Lead Generation & Engagement, Lead Generation, Lead Intelligence


Simple Mistakes Agents Make When Farming for Seller Leads

Posted by Pacifico "PJ" Ortiz Luis

May 31, 2018 2:04:15 PM

Farming neighborhoods is what real estate agents have been doing for what feels like centuries. Before the internet and fax machines, farming is how most agents spent their marketing dollars. For such a foundational aspect of real estate marketing, there are some details that can be improved upon.

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Topics: Lead Generation & Engagement


A Powerful Tool to Capture Seller Leads in Your Farm

Posted by Kristina Brunnler

May 30, 2018 6:00:00 AM

Many listing agents falsely believe sellers don't think about placing their home on the market until they've sold their current home. The truth is, many homeowners think about selling long before they've found their dream home. In fact, the average seller spends 21 months researching online before they find an agent. You can capture seller leads during their this initial online search phase through providing the content their looking for. Don’t have any content to share? We’ve got you covered, the Zurple Marketing Team created this 2018 Moving Checklist to help you capture seller leads in their farm.

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Topics: Buyer & Seller Insights, Lead Generation


Upgrade and Update: Get More People to Your Open House

Posted by Ashley Lipman

May 29, 2018 7:26:41 AM

Guest blogger Ashley is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

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Topics: Agent Insights


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