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Easy and Effective Real Estate Branding Ideas

Posted by Zurple Marketing

Mar 26, 2020 8:25:52 AM

In order to adequately grow your business, you need to consistently find new ways to connect with your customers. And having a name and a logo just isn’t enough anymore. Branding is what ultimately sets you apart from the competition.

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Topics: Social Media Marketing


Photos of Dogs in Quarantine - [Downloadable Real Estate Photo Library Included]

Posted by Pacifico "PJ" Ortiz Luis

Mar 25, 2020 7:30:00 AM

Let's take a break from our normally scheduled programming, and share some photos of dogs in quarantine. We all could use a little smile. So, here are some royalty photos we found that might do the trick. We have also included a library of royalty free real estate photos that you can download and use in your digital marketing.

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Agent Insights - How To Get Your Real Estate Seller Leads To Fall In Love With You

Posted by Victoria Deubler

Mar 24, 2020 7:30:00 AM

In today's Agent Insights post, Karen Fidler - a Real Estate Broker and Owner out of Orange County and Lake Arrowhead, CA - provides tips for how to delight your sellers.

Here’s Karen:

We all want our clients to love us, but we can easily make it a reality. Sellers are already a bit different from buyers. They have made a decision to move, they have an asset and they are putting their home out there for opinion and viewing - all the while hoping someone loves it as much as they do… and will offer a fair price for it.

So, how can we as agents get our real estate sellers to fall in love with us?


Like this:

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Topics: Agent Insights


How Real Estate Agents Should Compete with Zillow

Posted by Pacifico "PJ" Ortiz Luis

Mar 19, 2020 7:40:14 AM

Any mention of Zillow in a real estate agent group will inevitably bring up theories of the zillowpacalypse. This article is not here to badmouth one of your (or Zurple's) competitors - but to tell you how you can positively react to some of Zillow's marketing tactics.

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Topics: Productivity & Apps


Share These Downloads with Your Real Estate Leads in Isolation

Posted by Pacifico "PJ" Ortiz Luis

Mar 18, 2020 7:48:39 AM

The coronavirus has disrupted many industries in America, real estate included. With many real estate prospects opting to stay inside, that gives them ample time to continue their research. Read more for a few free downloads.

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Topics: Productivity & Apps


Agent Insights - What’s in Your Real Estate Email Signature?

Posted by Zurple Marketing

Mar 17, 2020 7:30:00 AM

In today's Agent Insights post, Teri Pacitto - a RE/MAX Real Estate Agent in Westlake Village, California - gives advice for what to include (and what not to include) in real estate email signatures.

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Topics: Agent Insights


Don't Forget These Real Estate Tax Deductions in 2020

Posted by Pacifico "PJ" Ortiz Luis

Mar 12, 2020 7:30:00 AM

We are about month away before our taxes are due. We hope that you've already submitted your taxes, but if not we have a few real estate tax deductions to consider. These are expenses that you have, that you might not realize are deductible.

As always, be sure to consult a professional to maximize your tax return.

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Topics: Practical Advice


Tips for Writing Effective Property Listing Descriptions that Sell

Posted by Zurple Marketing

Mar 11, 2020 7:46:52 AM

Succeeding as a real estate agent not only requires that you be a great salesperson, but a great content marketer as well. After all, the first impression most potential buyers will have of you is when they start looking online for properties.
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Topics: Social Media Marketing, Lead Generation & Engagement


Agent Insights - How to Succeed with Google AdWords in Real Estate

Posted by Zurple Marketing

Mar 10, 2020 7:28:42 AM

In today’s abridged Agent Insights post, Jeff Knox - featured Inman writer and Dallas, Texas Broker of Knox & Associates Real Estate - explains how agents can effectively grow their business and online real estate marketing strategy with PPC Marketing and Google AdWords.

jeff-knox.jpgHere’s Jeff:

Google Adwords and PPC can be like the Song of the Sirens to Realtors. For those who aren't familiar with Greek mythology, the Song of the Sirens was a story of beautiful creatures who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. AdWords can be just as alluring to Realtors looking for instant access to willing buyers and sellers.

PPC means instant traffic to your website and the possibility of quick closings and commissions. In theory, what could be better than advertising on the first page of Google to consumers searching for their new home? These possibilities are often too tempting for agents to pass without at least giving PPC a shot. However, PPC can and will eat you and your wallet alive if you don't know what you're doing.  

Don't get me wrong...the rest of my article isn't about how to avoid the temptations of PPC but rather how to make PPC actually work for you as a Realtor.

First, What exactly is PPC?

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Topics: Agent Insights, Lead Generation & Engagement


How Real Estate Agents Should Respond to the Coronavirus

Posted by Pacifico "PJ" Ortiz Luis

Mar 5, 2020 7:30:00 AM

At this point in time, the corona virus is not a pandemic. The government is taking preventative measures to ensure the country's safety. People are ravaging Costcos to prepare for a possible quarantine, reminiscent of the stockpile supplies they hoarded when they thought the Y2K bug would render all technology useles. With this mass hysteria, how should a real estate agent continue running their business?

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Topics: Practical Advice, Buyer & Seller Insights


Ready to make more money and generate more real estate deals? 

Here is some FREE content to share with your leads throughout 2020!
  

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Includes a FREE infographics, a moving checklist, listing flyer templates, and open house flyers.

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