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14 Facebook Ad Ideas for Real Estate Agents

Posted by Kristina Brunnler

Aug 23, 2018 6:00:00 AM

Facebook is not only a great place to connect with family and friends, but also grow your business. However, the Zurple Team understands the life of a real estate agent is STRESSFUL. You barely have time to check your Facebook, let alone monitor paid ads. That’s why we are providing 14 suggestions for Facebook page promotion. Try any of the 14 Facebook ideas below to promote listings, events, generate leads, and ultimately grow your business.

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Topics: Social Media Marketing, Lead Generation & Engagement


Overcoming the Most Common Real Estate Agent Fears

Posted by Pacifico "PJ" Ortiz Luis

Aug 16, 2018 7:30:00 AM

Heights and clowns. These are two things a great number of people are afraid of. The difference between them is one is a fear and one is a phobia. Phobias are irrational. Some people with phobias acknowledge the irrational nature of their avoidance of things like dolphins or balloons. With fears, this a natural responsorial survival mechanism. There are certain fears that are common amongst real estate agents. Today we will dig deeper into some of them, and overcome all of them!

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Topics: Practical Advice


Zurple Research Reveals How to Push Discovery-Stage Buyers and Sellers Into Consideration-Stage

Posted by Kristina Brunnler

Aug 15, 2018 6:00:00 AM

As the final part of the Discovery-Stage Buyers & Sellers Study we’ll be revealing how to push online home buyers and sellers from the Discovery-Stage into the Consideration-Stage. As a quick recap Discovery-Stage real estate leads are those that are in the beginning stages of buying or selling their home. They’ve just begun their home search and are not yet serious about their move. Consideration-Stage real estate leads are those that actively searching for a home and ready to work with an agent. The Zurple Products Team spent hours analyzing the messaging that ultimately pushed millions of buyers and sellers out of the Discovery-Stage and into Consideration. Continue reading to learn what marketing moves a prospect down the sales funnel, specifically from the Discovery-Stage and into the Consideration-Stage.

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Topics: Lead Intelligence


Zurple Research Reveals Peak Activity Window of Real Estate Leads in Discovery-Stage

Posted by Kristina Brunnler

Aug 13, 2018 6:00:00 AM

According to experts, the home buying journey takes anywhere between 11-27 months. This makes it more and more difficult for agents to weed out the transaction-ready buyers and sellers from the not-so-ready. In this study we’ll be revealing the peak activity window of leads in the "Discovery-Stage" or awareness-stage of their journey. Continue reading to find out how long discovery-stage real estate leads are actively searching on an agent’s website.

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Topics: Lead Intelligence


Do You REALLY Need a Real Estate Assisstant?

Posted by Pacifico "PJ" Ortiz Luis

Aug 9, 2018 6:49:11 AM

It's that time of year when home sales are at their highest frequency. People have more time to search for homes. Inquiries pile up in your email inbox. It is overwhelming. Should you hire an assistant?

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Topics: Practical Advice, Productivity & Apps


Agent Insights - The 20 Minute Solution

Posted by Pacifico "PJ" Ortiz Luis

Aug 7, 2018 1:15:35 PM

On this edition of Agent Insights we feature guest blogger Mike Cooper, Real Estate Broker/Owner with Cornerstone Business Group. He has a very impressive resume including being a multi-million dollar award winning agent, Professional Development Committee for the Virginia Association of Realtors®, Licensed Virginia Contractor, just to name a few items. For more from Mike be sure to check out his website and Active Rain profile!

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Topics: Agent Insights


6 Ways to Snatch Seller Leads During Busy Summer Months

Posted by Kristina Brunnler

Aug 6, 2018 8:44:43 AM

With summer in full swing it can feel like most homeowners are too busy taking summer vacations or preparing kids for to go back to school to even think about selling a home. While in many cites spring may be the most popular month to list a home, it’s still a seller’s market. Incentivize sellers to list their home with you this summer with these six marketing ideas -

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Topics: Lead Generation


5 Free Back-to-School Real Estate Downloads

Posted by Pacifico "PJ" Ortiz Luis

Aug 2, 2018 9:40:38 AM

With the end of summer, school is almost in session. For real estate agents, school is ALWAYS in session. So we rounded up a few downloads that will help you with your neverending learning.

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Agent Insights - Respect Home Buyers in Sacramento By Not Speaking Real Estate Jargon

Posted by Pacifico "PJ" Ortiz Luis

Jul 31, 2018 9:45:58 AM

On this edition of Agent Insights we feature guest blogger Elizabeth Weintraub, an accomplished real estate agent in Sacramento, CA with over 40 years in the industry. She shares with us some insight on how to speak to your real estate buyers and sellers. For more from Elizabeth be sure to check out her website and Active Rain profile!

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Topics: Agent Insights


Zurple Reveals Average Site Visit Time of Real Estate Leads in the Discovery-Stage of their Home Search

Posted by Kristina Brunnler

Jul 28, 2018 6:00:00 AM

Do you know how much time real estate leads are spending on your website? Average dwell time and average session duration are important metrics for assessing the overall effectiveness of your real estate website. In this article we’ll be explaining what average dwell time and average session duration is, in addition to the average dwell time and session duration of real estate leads in the Discovery-Stage.

Note: Discovery-Stage Real Estate leads are those that are in the beginning stages of their home search and are not yet ready to commit to a move. For more information on what Discovery-Stage Leads are, visit our Discovery-Stage Buyers & Sellers Study introduction here.

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Topics: Lead Intelligence


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