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So What Do You Do About That Nightmare Client You Fired?

Posted by Pacifico "PJ" Ortiz Luis

Oct 22, 2020 9:22:36 AM

There will be some occasions where a potential client is giving off red flags, but you ignore them because the comission check is substantial. The client has been through 3 other agents before you, and certainly you have something different that will keep that client satisfied, right? And after that client holding you to impossibly high standards due to their unrealistic expectations you decide to fire them. How do you deal with firing a client?

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Navigating Today's Political Climate on Social Media as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Oct 15, 2020 8:56:37 AM

Woooo - to say the world has changed would be an understatement. Things that should not be a polarizing issue have had a clear line drawn between them. You want to join in on the conversation because you have strong feelings, but how do you go about doing it without getting "cancelled"? Here are some good practices to follow when it comes to posting on social media as a real estate agent.

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3 Reliable Sources for Paid Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 8, 2020 9:10:19 AM

The world keeps on changing and people are still in need of the services of real estate agents. The trouble with having a need for your services, is finding people who are looking. It's simple to place an ad that targets everybody in San Diego - but not everybody in San Diego is currently looking to buy or sell their home. That is why we would recommend looking into these 4 platforms to generate your real estate leads.

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Topics: Social Media Marketing

Real Estate Leads Exposed: Inside the Mind of Today’s Home Shopper

Posted by Jessica Schweppe

Oct 6, 2020 8:00:00 AM

When it comes to making a purchasing decision, consumers go through a process – coined by inbound marketing company, Hubspot, as “The Buyer’s Journey.” 

In this article – we’re going to take a look at each stage of the buyer’s journey, discuss how it impacts the home buying process and your real estate leads and provide ideas on how you can use each phase as a guide to help you maximize your effectiveness in generating and converting new buyer leads online.

This journey is made up of three stages:

  1. Awareness Stage
  2. Consideration Stage
  3. Decision Stage
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Topics: Lead Generation & Engagement

5 Simple Steps to Scale Your Real Estate Business to the Next Level [with Downloadable Guide]

Posted by Brian Lim

Sep 2, 2020 9:30:00 AM

Aren’t you tired of being too busy? You might be overextending yourself by working 12-hour days and performing every aspect of running a real estate business - while squeezing in time with family. It might feel like you’re drowning in work, barely keeping your head above water. Since you’re spreading yourself too thin, you might provide a poor experience for your clients, since you’re unable to give them the time and attention they deserve. Don’t they deserve the best?

Plus, businesses are reopening and yours might be experiencing a flood of buyers as if a dam burst. If your market hasn’t experienced an increase in sales, it will as consumers regain spending confidence. According to a HousingWire article, “U.S. Pending home sales surged a record 44% in May.” We should see similar increases as summer progresses, which means your flood of work is only to rise.

But hey, it’s better to drown in work than to have no work at all, right? True, but you can have a heavy workload without feeling like you’re drowning, and you don’t have to sacrifice your personal life or your family to succeed as a real estate professional. You can have it all, just work smarter.

If you’re drowning in work, can’t give your clients the attention they deserve, and can’t find free time for yourself or your family, that’s a good indicator it’s time to scale your real estate business. Why? By scaling your business, you can reassess your processes and create the infrastructure necessary to properly manage and facilitate its growth. If you scale successfully, you’ll increase your income, have more time for clients, family, or yourself, exert less energy on less important tasks, and ultimately increase your market share in your area.

In this article, we'll show you the 5 steps to scale your real estate business: 

  1. Evaluate Your Real Estate Business and Plan To Scale
  2. Get Funding to Finance Scaling Venture
  3. Establish Infrastructure to Support Scaling
  4. Use Technology to Scale Efficiently
  5. Build a Team to Scale
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Topics: Brokers

5 Different Real Estate Emails to Schedule Ahead of Time

Posted by Pacifico "PJ" Ortiz Luis

Aug 20, 2020 7:30:00 AM

Do you ever wish you had more time on your hands? You can get more of this much needed resource by utilizing this time saving hack: scheduling emails. In this article we list a few different emails you can schedule ahead of time, to help ease your workload.

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Topics: Social Media Marketing

5 Benefits of YouTube for Real Estate

Posted by Pacifico "PJ" Ortiz Luis

Aug 13, 2020 7:30:00 AM

Did you know that YouTube is the second largest search engine on the planet? It is only slightly less popular than Google, who happens to own YouTube. This is a platform that unfortunately not all real estate agents are utilizing to their full potential. If you aren’t on YouTube yet, we have a few reasons why you should reconsider.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights

6 Tips For Starting Your Real Estate Podcast

Posted by Pacifico "PJ" Ortiz Luis

Aug 6, 2020 7:30:00 AM

Podcasts have been around for quite a while. They are a fantastic tool when it comes to generating real estate leads, especially if you are able to capture those prospects in the research phase of their buying process. Here are a few tips to starting your own.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights

How to Build a Team to Scale Your Real Estate Business

Posted by Brian Lim

Aug 5, 2020 10:00:00 AM

In this article, we'll share recruiting and hiring strategies to help you assemble a team so you can scale your real estate business

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Topics: Brokers

Where to Post Social Video for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Jul 30, 2020 7:30:00 AM

So you've discovered that the camera on your phone isn't just for still photos. It takes decent quality video too! Some agents might not be taking advantage of this as they should. Video is a great way to show off your personality and build likability before meeting your future clients.

But...where on social media should you post your videos?

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Topics: Lead Generation & Engagement, Buyer & Seller Insights

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