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5 Ways to Improve Your Website’s User Experience

Posted by Zurple Marketing

Oct 23, 2019 7:30:00 AM

The best user experience is often one that the user doesn’t notice. It involves making hundreds of critical decisions that easily guides the user to their goal by clearing the path, reducing any chances of cognitive overload. Here are five key steps to make your website design look great and work seamlessly.

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Topics: Lead Generation & Engagement


Agent Insights - Exactly 12 Things Agents Must Never Do In a Real Estate Transaction

Posted by Zurple Marketing

Oct 22, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Mary Jo Quay, an experienced agent from Edina, MN with over 20 years of experience. She shares with us 12 things agents must never do in a real estate transaction. For more from Mary Jo be sure to check out her website and Active Rain profile! 

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Topics: Agent Insights


5 Types of Videos to Engage Real Estate Leads on Facebook

Posted by Pacifico "PJ" Ortiz Luis

Oct 17, 2019 7:30:00 AM

The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

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Top Ways to Assess the Effectiveness of Your Real Estate Website

Posted by Zurple Marketing

Oct 16, 2019 7:30:00 AM

With the amount of time and energy you invest into your real estate business, you can’t afford to waste it on ineffective marketing strategies. You may feel like your website already has all the necessary bells and whistles, but how will you know for sure? Without measuring the effectiveness of your website – and modifying as needed – you won’t be able to reach your business objectives. That’s why we’ve outlined the top ways to assess if your real estate website is successful at engaging visitors and more importantly, converting them into clients.

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Topics: Lead Generation & Engagement


Agent Insights - Doing the Right Thing

Posted by Zurple Marketing

Oct 15, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest bloggerJan Green, A real estate agent from Scottsdale, AZ that truly lives up to her "GREEN" name. She shares with us a story of a time she received subpar photos, and how she handled the situation. For more from Jan be sure to check out her website and Active Rain profile!

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Topics: Agent Insights


How to Set Up Facebook Instant Replies to Converts Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 15, 2019 6:00:00 AM

Did you know that it is a really simple process to convert a Facebook follower into a real estate lead? Being able to generate business from a Facebook page is an equation that agents are always trying to crack. If you read further, we provide you with some information that not many agents know about. 

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Topics: Social Media Marketing


How Real Estate Agents Can Use Facebook's CTA Button

Posted by Pacifico "PJ" Ortiz Luis

Oct 14, 2019 6:00:00 AM

Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as real estate agents - which options will bring you more business? 

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Topics: Social Media Marketing


4 Untrue Myths About Dead Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 10, 2019 7:30:00 AM

Do you believe in ghosts? Some people do, some people don't. Sometimes people believe so strongly in their superstitions that they belive hauntings to be real. Lets debunk some lead conversion myths now shall we?

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Topics: Lead Generation & Engagement


How to Create a Facebook Cover Image as a Real Estate Agent 2020

Posted by Pacifico "PJ" Ortiz Luis

Oct 10, 2019 6:00:00 AM

Real estate agents love to add their brand to everything it seems. And why not? It helps solidify the idea that you are the premiere real estate agent in the area to its residents. Your Facebook Business Page should be no exception to this, and should exude the same feeling that your website and real life persona do.

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SEO Dos and Don’ts for Real Estate

Posted by Zurple Marketing

Oct 9, 2019 7:30:00 AM

With nearly everyone using the Internet as their go-to source of information these days, creating a well-designed, user-friendly website only marks the beginning of your real estate marketing journey. You also need to have high online visibility, which can be achieved through search engine optimization (SEO).

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Topics: Lead Generation & Engagement


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