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Top 5 Real Estate Lead Generation Myths

Posted by Zurple Marketing

May 1, 2019 7:30:00 AM

Every real estate business invests in marketing tools with the same goal in mind—to actively promote their brand, build interest, and generate quality leads. Leads are the driving force behind your business and generating them is no passive endeavor. In fact, it’s a critical component of your business that demands vigilant attention. And in order to grow your customer base, you can’t fall prey to the various lead generation myths circulating in the industry today.

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Topics: Lead Generation


Agent Insights - Download the E-book

Posted by Pacifico "PJ" Ortiz Luis

Apr 30, 2019 8:36:23 AM

Here at Zurple we love featuring real estate agents that share the experiences on being in the industry. Often these stories shared can benefit other agents going through similar situations. We have compiled an e-book to help highlight some of those situations.

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Topics: Lead Generation


Bad Advice from Other Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Apr 25, 2019 7:37:34 AM

For the most part, calling upon your community of real estate colleagues is a fantastic idea when it comes to asking for advice. Who else is more likely to relate to your situation than people that have been there before? However, there are some situations when other real estate agents might give you well-meaning bad advice.
 
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Topics: Buyer & Seller Insights, Lead Generation


Agent Insights - Do You Feel You Need a Little Me Time?

Posted by Pacifico "PJ" Ortiz Luis

Apr 23, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Hannah Williams, a real estate agent from Philadelphia, PA. She discusses the importance of "me time". For more from Hannah be sure to check out her Active Rain profile!

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Topics: Agent Insights


The Guide to Cultivating Relationships in Real Estate

Posted by Pacifico "PJ" Ortiz Luis

Apr 18, 2019 7:30:00 AM

Relationships in real estate are your biggest source of wealth. They drive more business to you. They also can make your job easier. How do we go about creating and maintaining relationships with our real estate leads?
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Topics: Lead Generation


Agent Insights - Build Your Business, Block by Block

Posted by Pacifico "PJ" Ortiz Luis

Apr 16, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Janis Benstock, a real estate broker from Philadelphia, PA. For more from Janis be sure to check out her website and Active Rain profile!

 build your real estate business block by block janis benstock

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Topics: Agent Insights


14 Questions to Expect When Joining a New Brokerage

Posted by Pacifico "PJ" Ortiz Luis

Apr 11, 2019 7:30:00 AM

Is that brokerage you are in no longer giving you a reason to stay with them? Maybe you are thinking of transitioning to a new brokerage that better suits your needs. If so, we have a list of questions that might be asked of you during the interview process.
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Topics: Building Your Brand


Agent Insights - How is Your Eye Contact?

Posted by Pacifico "PJ" Ortiz Luis

Apr 9, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Joan Cox, a real estate agent from Denver, CO. For more from Joan, be sure to check out her website and Active Rain profile!

 

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Topics: Agent Insights


Real Estate Leads: Reality vs Expectations

Posted by Pacifico "PJ" Ortiz Luis

Apr 4, 2019 8:05:54 AM

What is a lead? It appears that there might be a bit of a disconnect between what a lead is, and what real estate agents think a lead is. So today we will break down that wall and discuss the realities of what an online real estate lead really is.

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Topics: Lead Generation, Lead Intelligence


How to Close New Real Estate Leads

Posted by Rachel Garris

Apr 3, 2019 8:20:00 AM

 It’s easy to think that all real estate leads are the same. Lead generation is a huge part of your day-to-day job as a real estate agent – lead generation without lead nurturing is a goldmine of untapped potential.  

Lead nurturing is “the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.” (Marketo)

This means that understanding who your real estate leads are and what they need is crucial to being able to close them.

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Topics: Practical Advice


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