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A Real Estate Agent's Guide to Search Engine Optimization

Posted by Pacifico "PJ" Ortiz Luis

Feb 4, 2020 7:30:00 AM

If you are a real estate agent playing hide and seek with your website, the best place to make sure your website is never found is the second page of Google. If you aren't on that first page, then your real estate business will never be found. The upside for real estate agents is that local SEO is super easy. There is lest competition from larger businesses, and your audience is easier to define.

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Topics: Building Your Brand, Lead Generation & Engagement


The Pros and Cons of Real Estate Designations

Posted by Pacifico "PJ" Ortiz Luis

Jan 30, 2020 7:33:51 AM

Are those 3 letters that follow your name really that important? What benefits do they have? Are there any downsides? Let's take a closer look at what real estate designations have to offer.

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Topics: Lead Generation & Engagement


How to Add Infographics to Your Real Estate Marketing Strategy

Posted by Zurple Marketing

Jan 29, 2020 7:30:00 AM

Although the marketing world is constantly in flux, one thing is for sure—we are more visual than ever before. These days, we prefer to consume information in graphical ways that are easily digestible and shareable across different channels, which explains why infographics have become such a popular content marketing tool. In fact, according to HubSpot, an infographic is 30 times more likely to be read than pure text.

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Topics: Building Your Brand, Lead Generation


4 Ways Real Estate Agents Can Destress (And Still Generate Business)

Posted by Pacifico "PJ" Ortiz Luis

Jan 23, 2020 7:30:00 AM

You know what nobody ever said? BEING A REAL ESTATE AGENT IS RELAXING. It's a common misconception that real estate is an easy job and you are rolling in the money. Today we offer some remedies to this harsh reality, and try to generate you business at the same time.

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Topics: Lead Generation & Engagement


How to Create the Perfect Email Address for Real Estate Agents

Posted by Zurple Marketing

Jan 22, 2020 7:30:00 AM

An email address can say a lot about a real estate agent. Sometimes it's the only form of contact they'll have with real estate leads. So it is important to look professional and also make it easy to remember. Here are some tips to follow.

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Topics: Lead Generation & Engagement


Underrated Real Estate Lead Generation Ideas

Posted by Zurple Marketing

Jan 16, 2020 8:01:11 AM

The main problem faced by most real estate agents today is finding new prospects. Thankfully, implementing creative real estate lead generation ideas can make a world of a difference to your business. Whether you’re looking to take your content marketing strategy to the next level or engage in more in-person connections, here are five tried and tested ideas for attracting and converting leads.

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Topics: Lead Generation & Engagement


Key Habits of Successful Real Estate Agents

Posted by Zurple Marketing

Jan 15, 2020 7:30:00 AM

In the wise words of author and businessman Jim Rohn, “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”

In order to find success as a real estate agent, it’s important to commit yourself to behaviors that will improve your craft and your relationships with your clients. Once you start to implement these habits into your own business, you will begin to see positive changes, including more sales.

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Topics: Lead Generation & Engagement


Bad Advice You Hear from Other Real Estate Agents Online

Posted by Pacifico "PJ" Ortiz Luis

Jan 9, 2020 8:00:05 AM

The internet is a great source for information. You can teach yourself new skills and uncover new knowledge for topics you care deeply about. The dark side of that though, is you need to sift through a lot of misinformation. This misinformation then gets amplified in an echo chamber by people who are trying to validate their bias. This is how fake news spreads, but it is also how bad advice is accepted by a mass population of people.

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Topics: Lead Generation & Engagement


How to Convert Online Real Estate Leads into Clients

Posted by Zurple Marketing

Jan 8, 2020 7:30:00 AM

As the real estate world continues to adapt to a changing digital landscape, more and more prospects are spending their time online. But whether they’re coming from a third-party platform or directly from your own website, leads generated from online activity tend to have a reputation of not converting.While this can be a tricky issue to navigate, real estate is still a business that thrives on relationships—and that’s a key feature that will likely never change.

Luckily for you, there are several things you can do to convert your captured real estate leads into satisfied customers.

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Topics: Lead Generation & Engagement


Agent Insights - How to Crush it on Pinterest for Real Estate

Posted by Zurple Marketing

Jan 7, 2020 7:47:39 AM

In today's Agent Insights - Kyle Hiscock - a top Real Estate agent in Pittsford NY, shares tips on how Real Estate agents can leverage Pinterest to grow their business.
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Topics: Agent Insights


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