So you did a great job this year, but you think you could do more. You've read the books. And most entrepreneur reading materials will give you advice, but mostly vague tips that apply to everybody - instead of your individual business needs. What can a solo agent do to increase their income next year?

With so many aspects of being a real estate agent moving from in-person interactions to digital interations, some may wonder where the best place to generate leads are. If you can't go to conferences, networking events, and open houses - where do you meet new people?

Wait! Don’t throw in the towel just yet! Just because it’s chilly outside doesn’t mean it’s time to hibernate from your real estate leads until next year. While the Real Estate market typically slows down during the winter months, it can also be a great time for converting real estate leads. 

Table of Contents:

1. Make accommodations
2. Highlight winter property features
3. Promote Listing Price Reductions
4. Sell the Neighborhood
5. Always follow up

Building and maintaining relationships is essential to living a happy life. It is even more important for real estate agents who rely on these relationships for future clients and referrals. Through my personal experience with friends who happen to be real estate agents, there are a few mistakes that I've seen that can lead to some awkward moments or loss of future business.

There will be some occasions where a potential client is giving off red flags, but you ignore them because the comission check is substantial. The client has been through 3 other agents before you, and certainly you have something different that will keep that client satisfied, right? And after that client holding you to impossibly high standards due to their unrealistic expectations you decide to fire them. How do you deal with firing a client?