The purpose of marketing and advertising is to encourage someone to take action (hence the phrase “call to action”). However, despite being perhaps the single-most important element of a pitch, calls to action are routinely ignored, rarely tested, and one of the most under-utilized elements of a real estate website.

On this edition of Agent Insights we feature guest blogger Mike Cooper, a real estate agent based out of Winchester-Frederick County, VA, who has previously written about checking your technology. Today he shares with us what you really need to become an expert in your field. Be sure to visit his website, or check out his Active Rain profile!

When it comes to establishing yourself in any industry, especially real estate, the best way for a solo entrepreneur to establish themselves is by focusing on a single niche. With real estate that can be a specific type of property or a specific type of client. Today we will focus on a specific geographic location a real estate agent would like to focus on.

We are currently living in an era that calls for swift adaptation to ever-changing technology. Like most aspects of digital life, the transition from one device to another is accelerating at a rapid pace. These days, more and more consumers prefer using their smartphones as their main, and sometimes only, device for the majority of their communications for personal and professional use.

Agent Insights - In this edition of  Agent Insights, Gary Woltal, a real estate agent based out of Flower Mound, TX, who previously shared with us his perspective on voicemail in the modern age. Today he shares his thoughts on single tasking and productivity. For more articles by him, be sure to check out his website and Active Rain profile!

Summer. Every real estate agent’s favorite season. School is out. Most people are on vacation. There is more sunlight. Real estate leads have more availability to schedule a showing or an appointment for a home appraisal.

As a real estate professional, you know first-hand the power of referrals in engaging new clients. But, how do you generate leads from your website? You might attract web visitors via your social media posts and blog content, but how do you secure their trust so they can choose you for all their future real estate needs? The answer is testimonials.

On this edition of Agent Insights we feature guest blogger Amanda Thomas, owner of Providence Group Realty in Plano, TX. She has been featured before, and wrote about the 5 Keys to a Successful Open House. Today she shares 3 sources where she finds inspiration for advertising. For more from Amanda be sure to check out her website and Active Rain profile! 

On Tuesday, July 16th @ 12pm PST we will be offering a solution to one of the most common challenges amongst real estate agents: unresponsive online leads.

As a real estate agent, navigating the murky waters of digital marketing can be rife with challenges. In addition to the ever-growing jargon you have to keep up with, you still need to make sure you position yourself as a real estate expert in the process. From headlines to images, and the content in between, it’s important to find out how to convey pertinent information in a way that will be beneficial for your real estate business.