With so much information available online, buyers and sellers spend more time researching homes on their own. Leads can conduct the initial stages of their home buying or selling journey without having to communicate with an agent. However, certain email and text messages will encourage leads to reach out to agents. Zurple research has revealed the average time it takes for leads to respond after registering on a real estate agent's website. Additional research revealed five types of messages that speed up reply time. Statistics and message types listed below are taken from Zurple client back offices.¹

On this edition of Agent Insights we feature guest blogger Maria Sapio, a REALTOR® from Carlisle, Pennsylvania. She shares with us a few tips on how to overcome the feeling of frustration wether it be for your real estate business or for your personal life. For more from Maria be sure to visit her website, or check out her Active Rain profile!

Taxes are officially due this Tuesday, April 17^th. However, as a busy real estate agent, you may not have completed yours yet. Lucky for you we’ve created this quick cheat sheet so you can get the most out of your 2017 return. Be sure you include these 16 real estate agent tax deductions.

Congratulation on making it past the first quarter of 2018! Don't let that momentum falter. Click "Read More" for 5 free downloads to help you generate more real estate leads!

On this edition of Agent Insights guest blogger JL Boney, III, a real estate agent based out of Columbia, SC, shares with us a story of why you should always be a good person...not only is it good for Karma, but that person you are interacting with is always a potential home buyer or home seller! Be sure to visit his website, or check out his Active Rain profile!

On Tuesday, March 27th 2018, Zurple's Vice-President of Sales and On-Site Director, Jack Markham, accepted membership into the Forbes Real Estate Agency Council. 

Are you a new agent? Or are you thinking about changing brokerages? This article may help you on your search for a new home! (Like what we did there?)

Over half of all Americans now own a pet, with 44% owning a dog and 29% owning a cat according to Gallup News. With most Americans owning a pet, and almost half owning a dog or cat, you may begin to wonder if you should incorporate furbabies into your real estate marketing pieces. Pets are a core component of many homes. Many homeowners consider their pets to be family members after all. However, there’s a bit of debate in the real estate industry as to whether pets belong in the marketing pieces. Although we don’t have a firm yes or no answer, we’ve uncovered five do’s and don’ts of marketing with pets as a real estate agent.

On this edition of Agent Insights guest blogger Sharon Tara, a home stager based out of New Hampshire with Sharon Tara Transformations gives us good advice on the importance of being candid with your sellers. There are times when you have to give the cold truth to your sellers that will benefit them in the long run. For more from Sharon be sure to visit her website, or check out her Active Rain profile!