In West Philadelphia born and raised, on the playground is where I spent most of my days. There are plenty of takeaways for those of you that have played basketball or are big fans of the sport.

Effective follow-up is crucial to the success of your real estate business. Zurple is proud to be featured in this Inman.com article written by an outstanding client, Robert Mctague. His article outlines effective, real life application of the Zurple lead generation and follow-up programs.

"Systems such as Conversations by Zurple, connects with the consumer within minutes, so you can build a relationship much easier."

In the article, Robert goes on to discuss critical action items and mindset changes for real estate agents to improve their best business practices. He uses the saying “Real estate is the lowest paying easy work and the highest paying hard work.", and highlights five easy steps to his follow up strategy.

Zurple is excited to be highlighted as a real estate software industry leader in Robert's and thousands of agent's lead generation and nurture process. 

Read the full article here!

April 15^th is less than a month away! Tax Day will creep up faster than you think, and taxes can be daunting as a real estate agent. Did you know that most real estate agents are considered self-employed? You will file taxes differently than simply submitting an employer’s W2, and you need to be prepared to avoid a headache. Accountants are always recommended, but if you file taxes yourself, you’ll need some guidance to avoid audits and make filing taxes less “taxing”.

In this week's agent insights, Nathan Garrett, a Realtor® and online marketer from the greater Louisville, Kentucky area, shares a list of all the duties a listing agent provides. Share this list with your potential seller leads to gain their confidence in your services.

Have you recently filed your taxes with the IRS? If you let out an audible "YIKES" after looking at your business expenses and seeing how much you spent to generate leads, then we have a few ideas that will help you save a pretty penny or two.

 The weather is warming up, and your leads should be too. Everyone needs a go-to cold calling script, but is yours up to par? Cold calling is alive and well as an effective way to prospect real estate leads – you just need the right technique! Real estate agents are so much more than just sales people, but the ability to sell yourself and fit a client’s needs is crucial. Updating your cold calling techniques can make the difference between a hang up and a new client – here’s our 3 best stat-heavy tricks.

Agent Insights - In this edition of  Agent Insights, John Meussner, a loan officer licensed in CA, CO, DE, FL, GA, MD, NC, NJ, PA, TN, TX, and VA (wow!) gives us advice on how to put together a script for when you inevitably call your leads. For more articles by him, be sure to check out his Active Rain profile!

Oh, Monday. This day usually carries a bad reputation, but you may find your Monday particularly painful after the St. Patrick's Day weekend festivities. One too many green beers can leave you with a headache - and that only adds to the headache of trying to get new real estate leads. Do you feel like you've tried everything, but are stalling in your efforts to generate new real estate leads? Nurse that prospecting hangover with our 3 ideas to get real estate leads, and don't forget the Pedialyte!

St. Patrick's Day is coming up on Sunday, March 17th! You don't need luck to generate real estate leads, but we can help you out with some free downloads. Share on your social media to catch your lead's attention, and who knows! You may walk away with a pot of gold.

Tax season is upon us! What better way to celebrate this joyous time of year than reflecting on our past year and determining what expenses we can identify as real estate deductions. Some creative agents will discover ways to stretch the definition of business expense, so we came up with a list that will help you as you sift through your receipts.