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Pacifico "PJ" Ortiz Luis

Recent Posts

Common Misconceptions Agents Have About Real Estate Websites

Posted by Pacifico "PJ" Ortiz Luis

Jul 23, 2020 7:30:00 AM

After offering real estate websites to agents for years, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are hear to clear all that up.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Why Real Estate Agents Should Build an Email List

Posted by Pacifico "PJ" Ortiz Luis

Jul 16, 2020 7:30:00 AM

Being a real estate agent requires that you be social at almost every opportunity you are around people. However, what if you are not around people? What are you to do if there is nobody around? With social media you can casually converse with your community - but most of them won’t be ready to buy or sell. Instead, you must commit to building yourself an e-mail list.

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Topics: Lead Generation & Engagement, Buyer & Seller Insights


Pet Peeves from a Real Estate Lead's Perspective

Posted by Pacifico "PJ" Ortiz Luis

Jul 9, 2020 7:30:00 AM

There are plenty of things that buyers and sellers do that can easily be annoying for real estate agents. Did you ever stop and think about what buyers and sellers might find annoying about YOU? There are a few things that real estate agents do that leave a foul taste in their clients’ mouths - that you may want to avoid.

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Topics: Social Media Marketing, Buyer & Seller Insights


Why Real Estate Agents Still Need a Facebook Business Page

Posted by Pacifico "PJ" Ortiz Luis

Jul 2, 2020 7:12:00 AM

Real estate is all about building personal connections, and those relationships you create today are the commissions you earn tomorrow. So then, why should you NOT use your personal Facebook profile for real estate?

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Topics: Social Media Marketing, Buyer & Seller Insights


4th of July Real Estate Marketing Ideas for 2020

Posted by Pacifico "PJ" Ortiz Luis

Jun 23, 2020 7:00:00 AM

2020 is a wild year isn't it? Gone are the days when you can shake the hand of any potential prospects and high five them as a way to build rapport. Independence Day will be slightly different to, as cities will be trying to avoid large gatherings. For the year of 2020, here are some real estate marketing ideas you can benefit from:

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Topics: Buyer & Seller Insights


5 Ways to Improve Cold Calling Real Estate Prospects

Posted by Pacifico "PJ" Ortiz Luis

Jun 10, 2020 2:45:26 PM

With the economy slowly opening back up, many real estate agents can get back to work. Some may have used this as an opportunity to improve their online presence. Some may have used this to practice their cold calling skills. If you did not practice your phone skills, this article is for you.

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Topics: Buyer & Seller Insights


5 Weaknesses That Make Real Estate Agents STRONG

Posted by Pacifico "PJ" Ortiz Luis

Jun 4, 2020 7:56:05 AM

Do you ever feel that the skills you might be lacking are also causing you to lose potential real estate business? Just remember, these characteristics are neither good nor bad. This means your perspective can help mold what kind of real estate agent you want to be.

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Topics: Buyer & Seller Insights


Embracing Automation in Isolation for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Apr 23, 2020 9:42:45 AM

One day in the future humans may end up waging war against machines. Until that day comes, machines are bound to serve us and make our lives easier. There is much joy found in manual processes such as driving stick shift, developing film in a dark room, and listening to vinyl. However, there are plenty of reasons to leverage automation for your real estate business.

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Topics: Practical Advice


6 Ideas for Dealing with Unrealistic Real Estate Clients

Posted by Pacifico "PJ" Ortiz Luis

Apr 16, 2020 8:11:27 AM

You've met them before, homebuyers that have the taste for champagne, but the budget for beer. How can you effectively assist that client without telling them what they want is something they can't afford?

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25 Real Estate Video Marketing Ideas

Posted by Pacifico "PJ" Ortiz Luis

Apr 9, 2020 7:23:29 AM

Lights - Camera - Action! Today's article is a simple one. We give you 25 ideas to give your on-camera personality some inspiration. We have also included a free download of our Guide to Online Video for Real Estate Agents. We discuss video editing, video platforms, camera options, and everything you need to get started.

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Topics: Practical Advice


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