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Pacifico "PJ" Ortiz Luis

Recent Posts

The 3 Best Times to Ask for Real Estate Referrals

Posted by Pacifico "PJ" Ortiz Luis

Jun 13, 2019 7:34:24 AM

One of the best types of real estate leads to generate are referrals. This is due to how easy they are to convert compared to other lead sources such as Facebook or Google. Despite that, some agents are hesitant to ask for a referral in fear of inconveniencing their past clients, family, or friends. Well...here are the 3 of the best times to ask for a referral.

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Topics: Lead Generation


6 Creative Real Estate Marketing Ideas Using Free Stock Photos

Posted by Pacifico "PJ" Ortiz Luis

Jun 11, 2019 9:30:22 AM

The digital landscape is filled with visuals designed to capture an online consumer's attention. This is why the first picture of a real estate listing is so important. What if you don't have the budget to hire a professional photographer for stock photos? Well, there are plenty of free options out there.

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Topics: Social Media Marketing, Building Your Brand


What to Say When a Real Estate Client Brings Up the Zestimate

Posted by Pacifico "PJ" Ortiz Luis

Jun 6, 2019 7:30:00 AM

If you haven’t been there yet, you will. A real estate buyer or seller will ignore your expert advice and tell them what Zillow estimates their home at. How do you respond to such ludicrous ideas?

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Zurple General Manager, Jack Markham, and the Zurple Team featured at RealX Workshops Summer 2019

Posted by Pacifico "PJ" Ortiz Luis

Jun 5, 2019 8:57:00 AM

Zurple's General Manager, Jack Markham, will be on tour this summer with Xplode's RealX Workshop series. These workshops are 3-hour master classes featuring real estate industry leaders to help you become a more successful REALTOR®.

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Topics: Message from Zurple


Agent Insights - Why you should be promoting yourself on "the gram"​

Posted by Pacifico "PJ" Ortiz Luis

Jun 4, 2019 7:03:00 AM

On this edition of Agent Insights we feature guest blogger Anita Aguilar, a a veteran of the real estate financing industry located in San Diego, CA. For more from Anita be sure to check out her website or her instagram account! Or you can click here to apply for a loan.

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Topics: Agent Insights


Financial Moves Real Estate Agents Can Do Lying Down

Posted by Pacifico "PJ" Ortiz Luis

May 29, 2019 8:40:29 AM

Having a 10 hour work day might be normal for you as a real estate agent. With some much time spent working, you may need to take a look at your daily routine. Starting with your mornings, are you making the most of your time?

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Topics: Practical Advice


Agent Insights - Realtors: Simple Ways To Speed Up Your Closings

Posted by Pacifico "PJ" Ortiz Luis

May 28, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Robert Rauf, a mortgage lender from Toms River, NJ. Some of this information is specific to New Jersey, but the tips can benefit most real estate agents. For more from Robert be sure to check out his website and Active Rain profile

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Topics: Agent Insights


Memorial Day

Posted by Pacifico "PJ" Ortiz Luis

May 27, 2019 7:30:00 AM

Today is a solemn day. We here at Zurple would like to take a moment to recognize all those who have fallen protecting our country's freedom. The real estate industry is truly a shining example of the American dream. To be able to put in the work and build wealth through almost nothing but determination and gumption is a freedom we sometimes take for granted. If it weren't for our troops risking their lives to protect our constitutional rights, none of us would be able to live our dreams or reach our goals.

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A Free Facebook Posting Calendar for Summer 2019

Posted by Pacifico "PJ" Ortiz Luis

May 23, 2019 7:30:00 AM

Summer is right around the corner and there is a little more daylight to see homes. Or maybe your kids are on vacation, so you want to take a trip to some place nice. The trouble is, real estate agents don't get a vacation too...or DO they? The trouble is, having an empty social media profile can give the impression that you are no longer in real estate. 

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Topics: Social Media Marketing


Agent Insights - Volunteering at the Local Board of Realtors

Posted by Pacifico "PJ" Ortiz Luis

May 21, 2019 7:41:37 AM

On this edition of Agent Insights we feature guest blogger Richie Alan Naggar, a real estate agent and author from Riverside, CA. For more from Richie be sure to check out his website and Active Rain profile

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Topics: Agent Insights


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