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Pacifico "PJ" Ortiz Luis

Recent Posts

Establishing a Real Estate Brand Identity to Stand Out

Posted by Pacifico "PJ" Ortiz Luis

Oct 30, 2019 7:00:00 AM

Logos and slogans are what real estate brokerages use to identify themselves. They are easily recognized, and will spark a feeling of trust and confidence with consumers who know these brands. As an agent, how will you accomplish this goal?

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Topics: Lead Generation & Engagement


Royalty Free Stock Video Sites for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Oct 24, 2019 7:30:00 AM

The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

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Topics: Social Media Marketing


5 Types of Videos to Engage Real Estate Leads on Facebook

Posted by Pacifico "PJ" Ortiz Luis

Oct 17, 2019 7:30:00 AM

The best way to capture a real estate lead's attention on Facebook is through video content. Videos are like the shiny butterflies of social media, in the sense they will capture a user’s attention and cause them to stop scrolling. Photos can be glanced at, and status updates can be skimmed, but videos demand the viewer’s full attention. These are the videos that will captivate your audience and leave a memorable impression.

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How to Set Up Facebook Instant Replies to Converts Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 15, 2019 6:00:00 AM

Did you know that it is a really simple process to convert a Facebook follower into a real estate lead? Being able to generate business from a Facebook page is an equation that agents are always trying to crack. If you read further, we provide you with some information that not many agents know about. 

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Topics: Social Media Marketing


How Real Estate Agents Can Use Facebook's CTA Button

Posted by Pacifico "PJ" Ortiz Luis

Oct 14, 2019 6:00:00 AM

Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as real estate agents - which options will bring you more business? 

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Topics: Social Media Marketing


4 Untrue Myths About Dead Real Estate Leads

Posted by Pacifico "PJ" Ortiz Luis

Oct 10, 2019 7:30:00 AM

Do you believe in ghosts? Some people do, some people don't. Sometimes people believe so strongly in their superstitions that they belive hauntings to be real. Lets debunk some lead conversion myths now shall we?

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Topics: Lead Generation & Engagement


How to Create a Facebook Cover Image as a Real Estate Agent 2020

Posted by Pacifico "PJ" Ortiz Luis

Oct 10, 2019 6:00:00 AM

Real estate agents love to add their brand to everything it seems. And why not? It helps solidify the idea that you are the premiere real estate agent in the area to its residents. Your Facebook Business Page should be no exception to this, and should exude the same feeling that your website and real life persona do.

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How to Schedule a Post to Facebook Using Zurple

Posted by Pacifico "PJ" Ortiz Luis

Oct 9, 2019 6:30:00 AM

As a real estate agent, it's hard to find the time of day to dedicate into all aspects of your real estate business. This work needs to be done, because if overlooked it can leave a gaping hole in your system that can bleed potential income. One of the best ways to take care of the social aspect of your business is to use a scheduling tool.

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Topics: Social Media Marketing


What Real Estate Agents Should Post to Facebook Using Zurple

Posted by Pacifico "PJ" Ortiz Luis

Oct 9, 2019 6:00:00 AM

You can now schedule Facebook posts through Zurple's back office. Zurple is the definitive real estate lead nurturing solution for many real estate agents. With the addition of Facebook, agents can now connect and convert their prospects better than ever before. We wouldn't give you a tool without telling you how to use it though, so here is what you should post to Facebook using Zurple's social tools.

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Topics: Social Media Marketing


How to Gain More Facebook Fans for Your Real Estate Page

Posted by Pacifico "PJ" Ortiz Luis

Oct 3, 2019 7:30:00 AM

So you've created a Facebook Business Page, but now it's just sitting there - vacantly gathering interenet dust while generating no tangible benefits for your real estate business. Your Facebook Business page is like a party. Once it's set up, the next logical step is filling it with potential customers! Before you can start generating real estate leads through social media, you'll first need to start with gaining a few more Facebook fans.

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Topics: Social Media Marketing


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