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Pacifico "PJ" Ortiz Luis

Recent Posts

4 Lessons Real Estate Agents Can Learn From Tinder

Posted by Pacifico "PJ" Ortiz Luis

Feb 13, 2020 7:30:00 AM

Is it worth it for you as a real estate agent to attend a real estate conference? You need to take time out of your busy schedule to be there. And there is also the financial cost that needs to be taken into account. Should you go?

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Topics: Buyer & Seller Insights, Lead Generation


Agent Insights - Its Time Your Real Estate Blog Posts Got GRAPHIC!

Posted by Pacifico "PJ" Ortiz Luis

Feb 11, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Kevin Vitali, a Tewksbury MA Real Estate Agent servicing Northeastern Massachusetts, gives us some great tips to catch the attention of web surfers with eye-popping images for your real estate blog.

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Topics: Agent Insights


Should You Go to a Real Estate Conference?

Posted by Pacifico "PJ" Ortiz Luis

Feb 6, 2020 7:30:00 AM

Is it worth it for you as a real estate agent to attend a real estate conference? You need to take time out of your busy schedule to be there. And there is also the financial cost that needs to be taken into account. Should you go?

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Topics: Buyer & Seller Insights, Lead Generation


A Real Estate Agent's Guide to Search Engine Optimization

Posted by Pacifico "PJ" Ortiz Luis

Feb 4, 2020 7:30:00 AM

If you are a real estate agent playing hide and seek with your website, the best place to make sure your website is never found is the second page of Google. If you aren't on that first page, then your real estate business will never be found. The upside for real estate agents is that local SEO is super easy. There is lest competition from larger businesses, and your audience is easier to define.

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Topics: Building Your Brand, Lead Generation & Engagement


The Pros and Cons of Real Estate Designations

Posted by Pacifico "PJ" Ortiz Luis

Jan 30, 2020 7:33:51 AM

Are those 3 letters that follow your name really that important? What benefits do they have? Are there any downsides? Let's take a closer look at what real estate designations have to offer.

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Topics: Lead Generation & Engagement


4 Ways Real Estate Agents Can Destress (And Still Generate Business)

Posted by Pacifico "PJ" Ortiz Luis

Jan 23, 2020 7:30:00 AM

You know what nobody ever said? BEING A REAL ESTATE AGENT IS RELAXING. It's a common misconception that real estate is an easy job and you are rolling in the money. Today we offer some remedies to this harsh reality, and try to generate you business at the same time.

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Topics: Lead Generation & Engagement


Bad Advice You Hear from Other Real Estate Agents Online

Posted by Pacifico "PJ" Ortiz Luis

Jan 9, 2020 8:00:05 AM

The internet is a great source for information. You can teach yourself new skills and uncover new knowledge for topics you care deeply about. The dark side of that though, is you need to sift through a lot of misinformation. This misinformation then gets amplified in an echo chamber by people who are trying to validate their bias. This is how fake news spreads, but it is also how bad advice is accepted by a mass population of people.

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Topics: Lead Generation & Engagement


5 Habits That Will Lose Real Estate Agents Money in 2020

Posted by Pacifico "PJ" Ortiz Luis

Jan 2, 2020 7:30:00 AM

New year! New you! Remember, 2020 is a marathon - not a sprint. Instead of losing all your steam from grinding in the beginning of the year, ensure you are producing results year-round. To do this, we have identified 5 habits that real estate agents should get rid of in 2020.

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Topics: Buyer & Seller Insights, Lead Generation


Happy 2020 From Your Friends at Zurple!

Posted by Pacifico "PJ" Ortiz Luis

Jan 1, 2020 7:30:00 AM

Happy New Year - Zurple


Can you believe the Y2K scare was 20 years ago??!?! We are entering a new era, and we here at Zurple want to wish you the happiest of New Years. Our resolution is to continue bringing you the best, most informative, and motivation content to make you THE go-to agent in your area. 

Happy New Year!

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Topics: Message from Zurple


Agent Insights - Business Lessons from the Golf Course

Posted by Pacifico "PJ" Ortiz Luis

Dec 31, 2019 7:30:00 AM

On this edition of Agent Insights we feature guest blogger Carol Williams, a retired real estate broker from Wenatchee, WA. For more from Carol be sure to check out her Active Rain profile!

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Topics: Agent Insights


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