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Pacifico "PJ" Ortiz Luis

Recent Posts

Don't Forget These Real Estate Tax Deductions in 2020

Posted by Pacifico "PJ" Ortiz Luis

Mar 12, 2020 7:30:00 AM

We are about month away before our taxes are due. We hope that you've already submitted your taxes, but if not we have a few real estate tax deductions to consider. These are expenses that you have, that you might not realize are deductible.

As always, be sure to consult a professional to maximize your tax return.

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Topics: Practical Advice


How Real Estate Agents Should Respond to the Coronavirus

Posted by Pacifico "PJ" Ortiz Luis

Mar 5, 2020 7:30:00 AM

At this point in time, the corona virus is not a pandemic. The government is taking preventative measures to ensure the country's safety. People are ravaging Costcos to prepare for a possible quarantine, reminiscent of the stockpile supplies they hoarded when they thought the Y2K bug would render all technology useles. With this mass hysteria, how should a real estate agent continue running their business?

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Topics: Practical Advice, Buyer & Seller Insights


Agent Insights - 7 Habits of Highly Effective Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Mar 3, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Bill Gassett, a Metrowest, MA REALTOR®, shares 7 habits you should adopt as a highly effective real estate agent.
Be sure to also check out his related articles:

7 Habits of Highly Effective Home Buyers

7 Habits of Highly Effective Home Sellers

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Topics: Agent Insights


St. Patricks Day Marketing Ideas for Real Estate Agents

Posted by Pacifico "PJ" Ortiz Luis

Feb 27, 2020 9:01:34 AM

With Valentines Day in the past, we now have a few more weeks to drive interest in your real estate business through St. Patrick's Day. Holidays are a great excuse to market to your sphere of influence. You should always be communicating with them year round, who knows when one of those prospects can turn into a lead or a referral.

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Topics: Building Your Brand, Lead Generation


Agent Insights - 5 Keys to a Successful Open House

Posted by Pacifico "PJ" Ortiz Luis

Feb 25, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Erika Rae Albert, a native Austin, TX REALTOR®, shares with us the 5 Keys to a Successful Open House. There are many great tips in there about optimizing your results for that short time span that you set aside on your free Saturday. (or other day that you choose)

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Topics: Agent Insights


3 Easy Ways for Real Estate Agents to Rank on Google in 2020

Posted by Pacifico "PJ" Ortiz Luis

Feb 20, 2020 7:30:00 AM

Have you ever wondered why your real estate website isn’t on the top of the Google search results? Would you rather not spend money investing into Google ads for new potential clients to find you? We have a few easy ways to be found.

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Topics: Buyer & Seller Insights, Lead Generation


Agent Insights - I Won't Discount, but I Will Give You an Extra Perk

Posted by Pacifico "PJ" Ortiz Luis

Feb 18, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Alan May, a REALTOR® from Evanston, IL, shares with us how he responds to inquiries requesting he lower his comission. We don't believe you should sell your services short, especially if you are providing great value to your clients. Read more for his response.

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Topics: Agent Insights


4 Lessons Real Estate Agents Can Learn From Tinder

Posted by Pacifico "PJ" Ortiz Luis

Feb 13, 2020 7:30:00 AM

Is it worth it for you as a real estate agent to attend a real estate conference? You need to take time out of your busy schedule to be there. And there is also the financial cost that needs to be taken into account. Should you go?

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Topics: Buyer & Seller Insights, Lead Generation


Agent Insights - Its Time Your Real Estate Blog Posts Got GRAPHIC!

Posted by Pacifico "PJ" Ortiz Luis

Feb 11, 2020 7:30:00 AM

Agent Insights - In this edition of Agent Insights, Kevin Vitali, a Tewksbury MA Real Estate Agent servicing Northeastern Massachusetts, gives us some great tips to catch the attention of web surfers with eye-popping images for your real estate blog.

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Topics: Agent Insights


Should You Go to a Real Estate Conference?

Posted by Pacifico "PJ" Ortiz Luis

Feb 6, 2020 7:30:00 AM

Is it worth it for you as a real estate agent to attend a real estate conference? You need to take time out of your busy schedule to be there. And there is also the financial cost that needs to be taken into account. Should you go?

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Topics: Buyer & Seller Insights, Lead Generation


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