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Jessica Schweppe

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Recent Posts

Pros & Cons of Hiring a Real Estate Virtual Assistant

Posted by Jessica Schweppe

Aug 9, 2015 8:00:00 AM

Time and money are interchangeable - so at some point in your real estate career, you have probably seriously debated pulling the trigger on hiring a real estate virtual assistant. And why not? If time is money, then you can just pay someone to do all your busy work so you can spend more time with clients, right? Well, sort of. Along with the benefits of having a virtual right hand guy or gal helping you out - there are also some pitfalls you should consider.

A very wise man (my dad) taught me that when you're trying to make a tough decision, it's best to make a list of all the pros and cons, then use that list to guide your choice. While this is a sage advice, I realize that many of you are too busy to sit around making lists. Since its my job to create and share helpful content that makes your life easier, I've made one for you.

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Topics: Practical Advice, Building Your Brand


13 Things You Wish You Could Sneak Into Real Estate Listing Descriptions

Posted by Jessica Schweppe

Aug 8, 2015 8:00:00 AM

Be honest – for as many times as you’ve listed the home that practically sells itself, there have also been times when you struggle to think of one nice thing to say about the property. In fact, I bet you’ve had a few days when a supremely sarcastic real estate listing description would do a much better job of explaining how you really feel than a "professional" one ever could. 

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Topics: Just for Fun


125 Real Estate Blog Topic Ideas for Agents & Brokers

Posted by Jessica Schweppe

Aug 7, 2015 8:00:00 AM

Writer’s block stinks! Make it go away with this great topic list, relevant to any agent or broker who wants to grow their real estate blogging efforts. This is a long list, so let’s get right to it! 

125 Real Estate Blog Topic Ideas for Agents & Brokers:

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Topics: Practical Advice, Building Your Brand


3 Simple Real Estate Staging Tips for Busy Agents

Posted by Jessica Schweppe

Aug 6, 2015 7:00:00 AM

Real estate staging is a multi-million dollar business. There are literally thousands of tips on the best way to stage a home and there are thousands of certified stagers available to help you do it - if your sellers have the budget to hire someone.

However, in many cases staging fees won't be a top priority for your sellers, so it'll be up to you as the listing agent to help your clients get their home "show ready". There are lots of different considerations you can make, but many of them involve additional costs and can be rather time consuming. So how can you help your sellers manage their home staging duties without breaking the bank? Use these three guidelines.

3 Simple Real Estate Staging Tips for Busy Agents:

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Topics: Practical Advice


Avoid These 6 Things to Keep Real Estate Contracts On Track

Posted by Jessica Schweppe

Aug 4, 2015 8:00:00 AM

In today's Agent Insights guest post - Karen Kruschka - realtor of RE/MAX Ultimate in Virginia - gives advice about contract situations to avoid and how to keep them on "track".

Here's Karen:

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Topics: Agent Insights


5 Self-Sabotaging Behaviors That Ruin Your Diet (& Real Estate Career)

Posted by Jessica Schweppe

Aug 1, 2015 8:00:00 AM

In 1990-something, everyone was doing Billy Blanks Tae-Bo and was calling Jenny Craig for diet advice. Rewind a few more years to the mid-'80s and it was all about Jane Fonda and the grapefruit diet. (Rumor has it, there was even a global shortage of neon leopard print leotards in 1986!) Today, people won't stop going on about Crossfit, P90X and Paleo (you know the ones...).

Regardless of the decade, there's always been a half-dozen quick fix solutions that help you shed weight fast and achieve your goals with minimal efforts. But what does any of this have to do with real estate?

Many of the same things that deter us from successfully incorporating a healthy, balanced diet and consistent exercise into our daily lives can also sabotage your real estate career. Here's some food for thought...

Avoid These 5 Self-Sabotaging Behaviors:

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Topics: Just for Fun


5 MLS Listing Photos You Must Include

Posted by Jessica Schweppe

Jul 31, 2015 7:00:00 AM

Are you making the most of your MLS listing photos?

I've recently been looking at homes for sale and am sad to report that many of the MLS listings are severely lacking when it comes to quality photos. Most of the listings aren't as bad as some of the photo fails we shared a while back - but agents often neglect to focus on the most important areas of their listing, provide only one photo or provide dark, out of focus or warped images.

But the question is, if you are to provide the best possible photos to intrigue buyers without giving away the farm, which photos should you consistently include on the MLS? 

Trulia did a survey to find out what the most important listing photos are. Surprisingly, men and women both agreed that the following five photos are the most critical when it comes to deciding whether or not a property is worth taking a look at. 

Here are the Top 5 MLS Listing Photos You Must Include:

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Topics: Practical Advice


Vlogging: Real Estate Marketing Guide

Posted by Jessica Schweppe

Jul 30, 2015 7:00:00 AM

Vlogging (short for video blogging) is easy and affordable. It also provides a great way for real estate professionals to build meaningful and engaging relationships with buyers and sellers. Done right, posting videos on your blog on a regular basis can do wonders for your business. To figure out how to do it right, let’s go through some details on what vlogging for real estate is and how you can incorporate it into your real estate marketing strategy to generate and convert more real estate leads. 

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Topics: Building Your Brand


Real Estate Advice: Dealing with Disappointment

Posted by Jessica Schweppe

Jul 28, 2015 7:30:00 AM

In today's Agent Insights post, Dusty Baker - a Real Estate Agent in Santa Barbara, California - shares his sound real estate advice and talks about how to cope and stay positive during moments of disappointment in real estate.

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Topics: Agent Insights


Psychology of Real Estate Success

Posted by Jessica Schweppe

Jul 27, 2015 7:30:00 AM

There are a lot of factors that dictate whether or not you're cut out to be successful in real estate. Many articles focus on tangible things - like how connected you are in your community: your sphere of influence. Very few take a deep dive into what psychological factors will assist or deter you in becoming a successful real estate professional. Today, we're going to take an in-depth look at what truly drives real estate success from the inside out.

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Topics: Practical Advice


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