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Jessica Schweppe

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Consistently Generate Quality Real Estate Seller Leads

Posted by Jessica Schweppe

Jul 27, 2015 7:00:00 AM

So far, we've been seeing tremendous success with our new Facebook Real Estate Seller Lead Generation & Conversion program. 

Here's the high level on how it works:

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Topics: Message from Zurple

An Honest Real Estate Agent Job Description

Posted by Jessica Schweppe

Jul 25, 2015 9:00:00 AM

Wanted: Ambitious Self-Starters Looking For Demanding Yet Rewarding Career

Real Estate Agent Job Description:

Seeking ambitious and outgoing jack or jill of all trades to serve as a real estate agent. Must be prepared to jump into an unyielding, volatile career that changes daily. Must be comfortable with constant industry guideline shifts, prepared to help people make the largest financial decision of their lives and ready to deal with all types of people.

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Topics: Just for Fun

Real Estate Seller Leads: Attract, Convert & Close

Posted by Jessica Schweppe

Jul 24, 2015 7:00:00 AM

As discussed in a previous post, real estate seller leads are very valuable to agents because they offer a number of benefits:

  • You can take on more clients
  • You have more control over your time
  • You have the opportunity to represent both sides of the deal
  • Bidding wars in a low inventory market can mean higher commissions

But how do you go about attracting, converting and closing seller leads?
You need to match your marketing to your potential seller leads' experience - from the moment they begin to consider selling until they're ready to call an agent.

When it comes to making a purchasing decision, consumers go through a process – coined by inbound marketing company, Hubspot, as “The Buyer’s Journey.” That term may be a bit confusing when you're talking about a seller, but it represents the seller's process of deciding whether it is necessary to buy real estate services from an agent or broker.

This journey is made up of three stages:

  • Awareness
  • Consideration
  • Decision

Stage #1: Awareness

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Topics: Lead Generation & Engagement

Are Tech-Savvy Agents Stealing Your Real Estate Leads?

Posted by Jessica Schweppe

Jul 23, 2015 1:00:00 PM

Most people know and acknowledge that technology adoption is happening at a dizzying speed – but do you know how it is impacting your real estate business?

If you take a look at consumer research data, a very clear image of today’s tech-savvy home shopper begins to emerge. Technology adoption has facilitated a dramatic shift in consumer behavior – one that requires businesses (e.g. real estate agents) to adapt their marketing strategy in order to keep pace with evolving consumer demands. If you’re not on board with harnessing technology to optimize your marketing efforts, you're almost certainly losing real estate leads to more tech-savvy agents on a regular basis.

Let’s think about smartphones for a moment, and discuss the impact they’ve had on the day-to-day behavior of a prospective homebuyer. Smartphones are so powerful that everyone who owns one (which is to say, almost everyone) is walking around with a mini-laptop in his or her pocket.

“Phones” are used for much more than just making or receiving calls. In fact, I so rarely use my phone for calls anymore that sometimes when it rings, I just look at it quizzically and forget what to do for a moment. 

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Topics: Practical Advice

3 Real Estate Lead Follow-Up Options for Busy Agents & Brokers

Posted by Jessica Schweppe

Jul 23, 2015 7:00:00 AM

Time and time again, you've been told that in order to effectively convert leads, you need to stay on top of your real estate lead follow-up - but there's a problem... actually, there are three problems:

  1. The busier you are, the more leads you get:
    The real estate market is more active in the spring and summer months, which means you're extremely busy. Naturally, that also means you get a larger influx of leads because more buyers and sellers are entering the marketplace.

  2. Lead follow-up is time consuming:
    Even when you're not slammed, it can be challenging to quickly follow up with every single property inquiry or generic question that floods your inbox - and it's even more difficult when you're in the midst of several transactions. 

  3. Leads move on quickly:
    Potential buyers and sellers are anxious for answers, so if they reach out to you and don't hear back quickly, they will move on to the next agent without hesitation. 

So how do you manage an influx of leads, a chaotic schedule and a modest budget?

Consider these 3 real estate lead management options:

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Topics: Practical Advice, Lead Generation & Engagement

Do '80s real estate sales tactics have a place in today's market?

Posted by Jessica Schweppe

Jul 21, 2015 7:30:00 AM

In today's Agent Insights - Susan Emo, a Real Estate Agent in Gananoque, Canada, talks about how marketing has shifted since she started out in real estate in the late '70s.

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Topics: Agent Insights

Real Estate Infographics: Benefits, Examples (+ Free Template!)

Posted by Jessica Schweppe

Jul 20, 2015 7:00:00 AM

Infographics provide a visual method of communicating in-depth information on a specific topic. In real estate, infographics can also serve as a valuable promotional tool that can be shared with leads and clients to help establish your role as an expert in the field.

This post is going to take a look at some of the benefits of real estate infographics, provide three examples of agent-branded infographics, offer some ideas on how to create your own and provide a free real estate infographic template that you can download and customize.

Biggest Real Estate Infographic Benefits:

  • Offers agents the ability to communicate complex data in a visually interesting way
  • Provides content in a format that short-attention-span scanners can easily take in
  • Complete control over design allows infographics to match the brand they're promoting 
  • Interesting visual content is much more likely to be clicked - it promotes viral sharing

Agent Branded Examples:

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Topics: Building Your Brand

7 Steps to Generate More Real Estate Business: Tom Ferry Cliff Notes

Posted by Jessica Schweppe

Jul 19, 2015 9:00:00 AM

Tom Ferry is one of the most well known real estate success coaches in the country - and luckily for us, he frequently broadcasts free, practical advice for real estate pros in his video blog. Recently, Tom tackled the always challenging issue of how to consistently build, nurture and convert real estate leads to support a thriving business. Below are the cliff notes from his show - Episode 25 - titled "7 Steps to Generate More Real Estate Business". During his show, Tom shared insider tips on how to go about building a scalable, sustainable, healthy real estate business. Let's check it out!

Tom Ferry Cliff Notes: Generate More Real Estate Business 

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Topics: Stats & Training

7 Problems Only Real Estate Pros Understand

Posted by Jessica Schweppe

Jul 18, 2015 8:00:00 AM

Real estate is certainly a one of a kind industry - and there are certain things you'll experience throughout your career that industry outsiders will never be able to comprehend fully. Let's take a look at a few situations that only real estate pros can truly "get". 

7 Problems Only Real Estate Pros Understand:

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Topics: Just for Fun

Powerful Free Real Estate Lead Generation Tools

Posted by Jessica Schweppe

Jul 17, 2015 7:00:00 AM

You need leads to grow your business - and these free tools will help you get more of them!

Learn what it takes to generate buyer and seller leads in today's market with our free real estate success downloads and our lead generation library.

Free Real Estate Lead Generation Tools:

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Topics: Building Your Brand

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