So far, we've been seeing tremendous success with our new Facebook Real Estate Seller Lead Generation & Conversion program.
Here's the high level on how it works:
Posted by Jessica Schweppe
Jul 27, 2015 7:00:00 AM
So far, we've been seeing tremendous success with our new Facebook Real Estate Seller Lead Generation & Conversion program.
Here's the high level on how it works:
Topics: Message from Zurple
Seeking ambitious and outgoing jack or jill of all trades to serve as a real estate agent. Must be prepared to jump into an unyielding, volatile career that changes daily. Must be comfortable with constant industry guideline shifts, prepared to help people make the largest financial decision of their lives and ready to deal with all types of people.
Topics: Just for Fun
Posted by Jessica Schweppe
Jul 24, 2015 7:00:00 AM
As discussed in a previous post, real estate seller leads are very valuable to agents because they offer a number of benefits:
But how do you go about attracting, converting and closing seller leads?
You need to match your marketing to your potential seller leads' experience - from the moment they begin to consider selling until they're ready to call an agent.
When it comes to making a purchasing decision, consumers go through a process – coined by inbound marketing company, Hubspot, as “The Buyer’s Journey.” That term may be a bit confusing when you're talking about a seller, but it represents the seller's process of deciding whether it is necessary to buy real estate services from an agent or broker.
Topics: Lead Generation & Engagement
Posted by Jessica Schweppe
Jul 23, 2015 1:00:00 PM
Most people know and acknowledge that technology adoption is happening at a dizzying speed – but do you know how it is impacting your real estate business?
If you take a look at consumer research data, a very clear image of today’s tech-savvy home shopper begins to emerge. Technology adoption has facilitated a dramatic shift in consumer behavior – one that requires businesses (e.g. real estate agents) to adapt their marketing strategy in order to keep pace with evolving consumer demands. If you’re not on board with harnessing technology to optimize your marketing efforts, you're almost certainly losing real estate leads to more tech-savvy agents on a regular basis.
Let’s think about smartphones for a moment, and discuss the impact they’ve had on the day-to-day behavior of a prospective homebuyer. Smartphones are so powerful that everyone who owns one (which is to say, almost everyone) is walking around with a mini-laptop in his or her pocket.
“Phones” are used for much more than just making or receiving calls. In fact, I so rarely use my phone for calls anymore that sometimes when it rings, I just look at it quizzically and forget what to do for a moment.
Topics: Practical Advice
Posted by Jessica Schweppe
Jul 23, 2015 7:00:00 AM
Time and time again, you've been told that in order to effectively convert leads, you need to stay on top of your real estate lead follow-up - but there's a problem... actually, there are three problems:
So how do you manage an influx of leads, a chaotic schedule and a modest budget?
Topics: Practical Advice, Lead Generation & Engagement
Posted by Jessica Schweppe
Jul 21, 2015 7:30:00 AM
In today's Agent Insights - Susan Emo, a Real Estate Agent in Gananoque, Canada, talks about how marketing has shifted since she started out in real estate in the late '70s.
Topics: Agent Insights
Posted by Jessica Schweppe
Jul 20, 2015 7:00:00 AM
Topics: Building Your Brand
Posted by Jessica Schweppe
Jul 19, 2015 9:00:00 AM
Tom Ferry is one of the most well known real estate success coaches in the country - and luckily for us, he frequently broadcasts free, practical advice for real estate pros in his video blog. Recently, Tom tackled the always challenging issue of how to consistently build, nurture and convert real estate leads to support a thriving business. Below are the cliff notes from his show - Episode 25 - titled "7 Steps to Generate More Real Estate Business". During his show, Tom shared insider tips on how to go about building a scalable, sustainable, healthy real estate business. Let's check it out!
Topics: Stats & Training
Real estate is certainly a one of a kind industry - and there are certain things you'll experience throughout your career that industry outsiders will never be able to comprehend fully. Let's take a look at a few situations that only real estate pros can truly "get".
Topics: Just for Fun
Learn what it takes to generate buyer and seller leads in today's market with our free real estate success downloads and our lead generation library.
Topics: Building Your Brand
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