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Real Estate Blogging Tips - Overcoming Writer's Block

Posted by Jessica Schweppe

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Oct 16, 2014 1:53:00 PM

So you’ve got a real estate blog – go you! That’s a great first step.

Now it’s on to the daunting task of actually blogging - as well as promoting your blog and driving traffic back to your site – another step that comes with it’s own share of challenges. Let’s start with overcoming the first hurdle: writer’s block.

I have a real estate blog, but… when I try to come up with content ideas, I draw a blank.
Ah yes – the ole’ writer’s block curse – a very familiar hurdle that all writers experience at one time or another.

real-estate-bloggingWhen you are staring at the cursor, trying to figure out where to start, try one of these three exercises:


Make Time for a Gibberish Session

What is a gibberish session? It’s an exercise that I just made up a name for where you block out a chunk of time, say 30 minutes, and write down whatever comes to mind when you think about your main blog topic. Your end result doesn’t have to be logical (or even make good sense), but sometimes simply putting pen to paper or fingers to a keyboard can start you off on a tangent that produces all kinds of great content ideas. I make it a point to jot down miscellaneous topic thoughts and expand on them via gibberish session on a bi-weekly basis. When I wrap up my session and organize my thoughts, I almost always end up with a list of a dozen (or more!) great blog post ideas.


Step Away from the Computer

Computers are awesome tools – but sometimes sitting in front of one for too long can kill your creativity. Go for a walk around the block to clear your head or work on a completely different project for a while. Coming back refreshed will rejuvenate you and set you up for better content production. If you’re in a time crunch, try swapping out the computer for pen and paper and see if a different medium produces better results.



This one is similar to the gibberish session but instead of thinking broadly, this exercise helps you get more granular with your real estate blogging. Write down a word or two that describes a common question or concern your clients ask you. Put a circle around it and start brainstorming topic ideas based on related concepts, questions or concerns. Not every idea will be a winner, but buried among the not so great ideas, you’ll find some hidden gems. Run with those ideas and blog away!

Pro Tip:
As you read other agent blogs and industry news that you find interesting, think about ways that the information applies to your business and use that content as an idea spring for a blog post.


Stay tuned! A blog post focused on what to do if you simply don’t have time to blog regularly is coming soon.

Got a great blog but stuck on the title?

Download Your Blog Title Brainstorming Worksheet



Topics: Building Your Brand

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