Your personal brand speaks volumes about who you are, what you know, and if your clients should choose you or not. It should reflect who you are, put your best foot forward, and keep a sense of consistency.
What do you stand for? What is the most important thing that you want your potential clients to know about you? Start by listing your top three values and top three adjectives you would use to describe yourself as a real estate agent. Creating a mission statement out of these values and adjectives is a trademark of all top real estate agents. Consider using this mission statement on your website, in emails, and incorporate that verbiage into your brand.
As with most things, consistency is key! Consider creating a posting schedule for your social media, start a blog with regular posting, or even a Facebook Live stream at a decided weekly time. Keeping consistent content on your website and social media outlets is a good first impression for real estate leads looking for a professional they can trust.
Paying attention to your personal brand can make all the difference in today's online world! Take a look at real estate agents that you admire, and pick up some queues from how they present themselves online. The top agents have defined, clear core values as their mission statement, they are relatable and leave the egotisical content out of their online persona, and they are consistent with providing useful content to the online researcher. Polish up that online persona, and make a great first impression with your online leads.
Need help converting your online leads?
Check out Zurple's Seller Lead program.