It’s easy to think that all real estate leads are the same. Lead generation is a huge part of your day-to-day job as a real estate agent – lead generation without lead nurturing is a goldmine of untapped potential.  

Lead nurturing is “the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.” (Marketo)

This means that understanding who your real estate leads are and what they need is crucial to being able to close them.

It’s only normal for home buyers and sellers to have questions! It’s highly unlikely that anyone in real estate would complete a transaction without some hesitation and objections. Given, this can feel challenging as a real estate agent. You wear many hats in your job, and the salesman hat can be intimidating.

Remember: you’re here to help them! Leads you are talking to all need something you can provide, and even if they aren’t ready to commit right away, starting the conversation and overcoming their main objections can help you stay top of mind for them when they are ready.

We know, appearance isn’t everything. But similar to your online presence, your dress code as a real estate agent says volumes about you before you ever introduce yourself. You project a lot about yourself and your professional reputation in the way you dress.

Real Estate Express explains further, saying that “a NAR article on “The Importance of Image and Appearance” quotes three Realtor® clients regarding whether having purple hair and tattoos or driving an ugly car would influence their decision to use the agent. One client replied that she would have run away when meeting an agent with purple hair at an open house. Another was impressed because the agent drove the same quality car as the client. Finally, the last one stated clearly that he believed in first impressions. It concluded with, “You should be concerned about how your clients perceive you.” "

How do you control the way clients perceive you and make a great first impression?

Effective follow-up is crucial to the success of your real estate business. Zurple is proud to be featured in this Inman.com article written by an outstanding client, Robert Mctague. His article outlines effective, real life application of the Zurple lead generation and follow-up programs.

"Systems such as Conversations by Zurple, connects with the consumer within minutes, so you can build a relationship much easier."

In the article, Robert goes on to discuss critical action items and mindset changes for real estate agents to improve their best business practices. He uses the saying “Real estate is the lowest paying easy work and the highest paying hard work.", and highlights five easy steps to his follow up strategy.

Zurple is excited to be highlighted as a real estate software industry leader in Robert's and thousands of agent's lead generation and nurture process. 

Read the full article here!

April 15^th is less than a month away! Tax Day will creep up faster than you think, and taxes can be daunting as a real estate agent. Did you know that most real estate agents are considered self-employed? You will file taxes differently than simply submitting an employer’s W2, and you need to be prepared to avoid a headache. Accountants are always recommended, but if you file taxes yourself, you’ll need some guidance to avoid audits and make filing taxes less “taxing”.