In today's Agent Insights - Lee Davenport - an experience Real Estate Agent in Atlanta, Georgia, shares tips on how to grow your network on social media.
Remember the days when you had to pay per line or character to most effectively market your listings and business? In the heyday of print advertising, we REALTORS learned how to succinctly create ads that just gave the bare bone basics due to cost (e.g. 3/2, B.O.M., Motv., S.S. Kit., $336k). But the problem is we have brought those habits to Instagram (IG) where you likely stick out like an aggravating, sore thumb.
To grow your network on Instagram (or any social media platform for that matter), be sure to think like a REALTOR but post like a friend. In other words, please put on your consumer hat: if the double-tap worthy posts are funny, sad, thought-provoking, humbling, or eye-candy then you will not win being terse, dry and “salesy”. As a consumer, if you would skip over your own post, then Houston, we have a problem!
When you post about a listing or an upcoming open house, seminar, etc., it cannot be business as usual! As you post, remember the acronym HUTT (Humor, Unique, Thought-provoking, OR Tear-jerking) to ensure the content of your post connects with the human side of the Instagram audience. If it does not capture at least one part of HUTT, then please do your business a favor and go back to the drawing board.
If you want to make your images for IG snazzy, Ripl and Canva are great apps to get out of the doldrums of images that may need some pizazz. It is not about cluttering your photos but about making them double-tap worthy.
Have you ever wished a magical arrow could point certain people on Instagram, like potential clients, to you? That is what tags do for you!
But are you dead-set against getting swept away by Hashtag Mania? Hashtag Mania is what I call it when people add the number sign to any and all random phrase like #IHave3ShowingsTodayAnd1Closing, which has no organic searchable value. Tags are meant to make the search process easier, which Hashtag Mania has perverted. As a result, Hashtag Mania may make you want to disconnect yourself from using hashtags ever. Out with the old, in with the new, right? Wrong!
I know that pop culture has diluted the power of tags by making it cliché - but that is still the best/easiest way to search on IG for now. Skip tags only if you do NOT want to grow your relationships and ultimately business on IG.
Tip: When tagging, be sure to use:
- The areas you are targeting/farming (i.e. #Chicago, #LincolnPark, #GroveParkSubdivision, etc.),
- Relevant business, organization and people usernames (i.e. #KBHomes/@KBHomes, @JohnWeiland, #YourRealtyFirm/@YourRealtyFirm, #realtor, #homebuying, etc.).
- And your actual geolocation (just turn on your phone's location settings and select where you are). By using all three types of tags, you will “cover your bases” so that if people are searching for any one of these categories, you will be on their radar.
Ultimately, please remember to put your consumer hat on and think about what people will likely search and use that.
Remember Kanye interrupting Taylor Swift at a music awards ceremony a few years back and stealing the mic. A jerky, anti-social move - who does that? Unfortunately, when we put on our real estate hat on IG, many times we do :-/!
You have two choices:
- Steal the mic by making an irrelevant comment on someone else's post to ask people to follow you and possibly lose business by irritating prospects,
- Stay relevant, be social, make friends (instead of being annoyingly "salesy" or anti-social) and you win business!
Simply letting your desired audience know you are also seeing and enjoying what they are posting - that builds relationships.Are you investing time just liking and commenting on other people's posts? If not, then that's a deal-killer to making Instagram a successful platform for your business.
For the original blog post and more from Lee, visit http://activerain.com/blogs/ldavenport