Average Agents vs. Top Agents – What it Takes to Get to the Top

What do top producing real estate agents do differently than average agents? 

Let’s turn to data from Active Rain to find out: 

#1 - Top Agents Work More Hours

Median Hours Worked Per Week

Struggling Agent:
Less Than 40

Average Agent:
40 Hours / Week

Proficient Agent:
More Than 40

Successful Agent:
50 Hours / Week

#2 – Top Agents Spend More $$$ On Business Marketing:

Average Annual Expenses

Average Agent: 
Approx 4.5k / year

Proficient Agent: 
Less than 7k / year

Successful Agent:
Approx. 15k / year

#3 – Top Agents Make More Money:

Average Gross Income

Struggling Agent:
Less than 20k / Year

Average Agent:
Approx. 35k / Year

Proficient Agent:
More Than 55k /  Year

Successful Agent:
More Than 100k / Year 

What’s the Difference – A Summary: 

Average Agents:

• Work 40 hours a week
• Only spend $1070 a year or $89 a month on marketing
• Make $35k or less per year

Top Producing Agents:

• Work 50 hours a week
• Spend 5-10X more money on their marketing
• Earn more than $100k a year

Looks like the old adage "you have to spend money to make money" is true when it comes to success in real estate. Agree with this data? Disagree? Share your thoughts in the comments!

For more stats - check out the full Active Rain infographic here:
http://activerain.trulia.com/pdf/real-estate-marketing.pdf 

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