What do top producing real estate agents do differently than average agents? 
Let’s turn to data from Active Rain to find out:
#1 - Top Agents Work More Hours
Median Hours Worked Per Week
Struggling Agent:
Less Than 40
Average Agent:
40 Hours / Week
Proficient Agent:
More Than 40
Successful Agent:
50 Hours / Week
#2 – Top Agents Spend More $$$ On Business Marketing:
Average Annual Expenses
Struggling Agent: Less than 3k / year
Average Agent:
Approx 4.5k / year
Proficient Agent:
Less than 7k / year
Successful Agent:
Approx. 15k / year
#3 – Top Agents Make More Money:
Average Gross Income
Struggling Agent:
Less than 20k / Year
Average Agent:
Approx. 35k / Year
Proficient Agent:
More Than 55k / Year
Successful Agent:
More Than 100k / Year
What’s the Difference – A Summary:
Average Agents:
- Work 40 hours a week
- Only spend $1070 a year or $89 a month on marketing
- Make $35k or less per year
Top Producing Agents:
- Work 50 hours a week
- Spend 5-10X more money on their marketing
- Earn more than $100k a year
Looks like the old adage "you have to spend money to make money" is true when it comes to success in real estate. Agree with this data? Disagree? Share your thoughts in the comments!
For more stats - check out the full Active Rain infographic here:
http://activerain.trulia.com/pdf/real-estate-marketing.pdf
Make sure you're making smart business investments
with our "Real Estate Marketing Metrics" worksheet!
