Zurple | Real Estate Success Blog

Friday Freebies - Email Marketing Tools for Real Estate Agents

Written by Kristina Brunnler | Apr 14, 2017 1:00:00 PM
Still think email campaigns are so 2008? Well, think again! Email marketing is alive and well, you just need to have a smarter campaign. Real Estate leads need to be engaged with clean, professional, and personalized email messages. Start by examining which messages in your personal inbox enticed you. Then think of how your brokerage can mimic these practices to increase your open rate. Then start with these 4 tools are designed to bring your brokerages next email blast to the next level. 

Freebie # 1: Email Marketing Checklist

Have you experienced an embarrassing email blooper? We sure have! This checklist is designed to point out common Real Estate email errors, so that your brokerage maintains its reputation. 


Freebie # 2: Guide to Email Campaign Metrics

Are you measuring your campaigns the correct way? Traditional marketing tells us to use open rate, click through rate, and conversion rate. However, these may not be the best methods, find out the correct way to use these metrics and how to increase your conversion rate in this free guide.  

Freebie # 3: List of 12 Common Email Marketing Mistakes

You’re a Real Estate agent, not a digital marketer. Use this list of 12 common email mistakes to assure your next campaign is flawless.


Freebie # 4: 5 Email Marketing Metrics

Traditional marketing metrics don't always work in the realm of internet marketing. Better analyze your Real Estate email campaigns with these 5 email marketing metrics.

Happy Friday! We hope you enjoyed these real estate freebies!