Social media marketing continues to grow at lightning speed and is showing no signs of slowing down. This is great news for real estate professionals as social media is a powerful marketing tool that allows agents to connect with prospects on platforms they already use.
While this opportunity represents the potential for huge wins, there are several mistakes a real estate agent can make that could transform social media into a hindrance to success. Listed below are common social media marketing missteps agents make and tips for avoiding these errors in the future.
Contrary to popular belief, great content isn’t enough to take your social media marketing strategy to the next level. Without a strong, well-placed, call-to-action, you’re not giving your content a fair chance to convert unique visitors into leads. Your users need to know exactly what they need to do get what you are offering.
Another common mistake we see all too often with real estate agents on social media is being overly promotional. While sharing listings and promotions is encouraged in small doses, refrain from publishing only this type of content. Too many similar-style posts can make your social media accounts seem stale and one-note. Be sure to incorporate blog posts and infographics in addition to your promotional messages.
These days, visual elements like images, videos, and slideshows should be at the top of your social media food chain. Not only do they boost engagement rates on Facebook and Twitter substantially, but as a real estate professional, visuals should be prioritized above all else. On a practical level, this means using professional hi-res photography for staging and showcasing purposes.
Most consumers tend to have the expectation that when a business shares content via social media, the information needs to be educational, entertaining, and error-free. Posts littered with spelling and grammar mistakes often make people think twice about making a purchase. Real estate prospects want someone they can trust with the details. To avoid future fumbles, consider installing an app called Grammarly that will help you catch the mistakes.