With so many aspects of being a real estate agent moving from in-person interactions to digital interations, some may wonder where the best place to generate leads are. If you can't go to conferences, networking events, and open houses - where do you meet new people?
Always be sure to leverage your sphere of influence. If you are an extrovert, focus on expanding your network. If you are introvert, then continue to build those existing relationships. The best way to meet new business opportunities is by being introduced to them. It's cost-effective and you will already have more social-proof compared to when you are cold calling FSBOs.
Instead of using Facetime, try getting face-to-face time. There will always be a debate on wether or not door knocking is still effective. There will be some agents who say it's better to farm your sphere and online leads instead. The agents that swear by door knocking are finding immense success with it. Either method can be successful, but it really depends on how much effort you put into it.
Building a following on social media is an excellent way to expand your network. You can build rapport with prospects before you ever have a conversation with them. In addition to that, the majority of home buyers will be starting their research online. Being found on search engines is crucial to growing your real estate business in the upcoming year.
For anything that makes use of professionals, there will always be people that think they can do it themselves. Finding FSBOs online will be an ever-evolving chase. Zillow has made a few changes to how you can contact them, which will inevitably upset many agents. However, Facebook Marketplace is still ripe with sellers that you can message directly!
Always be prospecting!