Social Media Etiquette: Are Your Practices Up to Par?

Chances are that you're using some form of social media to market your real estate business (and if you're not, you should be!). It’s important to make sure your etiquette meets, if not exceeds, expected online community standards. Social media marketing has become commonplace in today’s real estate industry, and much like in real life business relationships, it’s crucial to have manners in the marketplace. Once you’ve established your social media marketing strategy make sure to follow these tips when marketing through the most popular social media platforms. 

Do you follow these do’s and don’ts of social media etiquette?

Facebook

Facebook is one of the most widely used social media channels for both business and personal purposes. Facebook business pages can be utilized to promote your real estate services and target your desired audience. However, if mismanaged it can hurt your online business reputation.

Twitter

Twitter is a valuable platform for keeping up with the latest trending topics not only locally, but around the world. Stay in the loop and never miss a beat by using Twitter as a part of your social media marketing strategy and following these do’s and don’ts.

LinkedIn

LinkedIn is a professional network that can be utilized to promote your business and network with other professionals in your industry. Not only can you network with other agents, you can also follow organizations and learn from industry leaders to help grow your real estate business. When using LinkedIn as part of social media marketing, it is important to follow these do’s and don’ts.

Pinterest

The digital corkboard. Pinterest helps you stay organized with ideas and articles that you are most interested in. While there are several uses for a Pinterest account, you can take advantage of it as a real estate agent by posting advice and guidance to other agents, buyers and sellers. Use these tips when promoting your real estate business on Pinterest.

 Instagram

Though used primarily for socializing, Instagram can be extremely useful for getting your name and brand out to the world. Not only can you advertise on Instagram, but you can also stay in the loop with trending images and topics, much like on Twitter. Follow these do’s and don’ts to optimize your Instagram business account

Utilizing social media channels is a great way to reach your audience and market your real estate business. Make sure to mind your manners when connecting with followers and posting on social media.

How do you utilize social media to market your business? Share in the comments below.

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