This is simple, effective, yet often overlooked advice. You can’t go full boar on your marketing efforts for ¾ of the year, then pull the plug in the winter when leads are harder to come by. Well, you can, but doing so may cost you market momentum. For best results, be consistently consistent (all year round).
In addition to consistency, what are the other keys to generating more leads in 2015? More than 50 agents left a comment on the blog - adding their two cents on the most effective lead generation marketing tool of 2014. I analyzed the comments and have listed them from most common technique to least common for your reading and review.
Not surprisingly, the most common, most effective marketing tools seamlessly combine the relationship aspect of real estate (communicating with past clients, asking for referrals, working your sphere of influence) with technology (website lead capture, Facebook advertising and blogging). The further you get down the list, the more offline tactics you'll see.
The moral of the story is – to get more real estate leads in 2015, you have to consistently market to today’s average technology savvy consumer through mediums they are using as resources for their real estate needs.