October 1st marks the start of Quarter 4. As we close 2017, it’s important to check in with our yearly goals, while celebrating all we’ve accomplished this year. See if you’re on track to accomplish these goals you set out at the beginning of the year. Consider the 5 actions below to ensure you finish the year strong.
5 Ways Realtors® Can Make the Most of Quarter 4
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Revisit Your Goals from the Beginning of the Year
See if your goals for Q4 align with the goals you started out with in the beginning of the year. Be realistic in determining whether you will achieve those yearly goals. Also, celebrate all you’ve achieved in the past 3 quarters. -
Analyze Pipeline Growth
If your pipeline isn’t growing along with the goal for the year, you may not have enough momentum to complete your goals by the end of the year. Calculate growth, so that you’re not in for a surprise at the end of quarter 4. -
Check In With Your Team Members
If you are a part of a small team, schedule a one-to-one meeting with each team member. If you belong to a large brokerage, be sure to schedule a companywide meeting. If you are a broker, or manage other team members, be sure to break down their goals for the following quarter. Team members will benefit from your knowing what they need to achieve during quarter 4. -
Prepare for the Holidays
We know, we know, September is way too early to begin thinking about Thanksgiving and Christmas. However it’s important that your team plans for the holidays. Develop budgets for holiday gifts for your clients. Reserve space for your team’s holiday parties. Be sure your team is prepared for the holiday season. -
Schedule Time to Revisit Your Marketing
Quarter 4 means we are heading into real estate’s slower season. With kids back in school and the holidays approaching, you’ll likely have fewer prospects in your pipeline. Quarter 4 is for the ideal time for real estate agents and brokers to revisit their marketing plans. During your downtime, review whether your current lead generation strategies worked to help you achieve your goals this year. If you’re not on track to achieve your goals, it may be time to consider new lead generation tactics.
Zurple offers both buyer and seller leads. Unlike other lead generation services, Zurple nurtures each lead generated. We send leads personalized email and text messages. To learn more about Zurple’s Buyer and Seller lead programs, request a demo be sent to you below:
