How to Engage Real Estate Leads in 8 Seconds or Less

Posted by Jessica Schweppe

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Jul 12, 2015 10:00:00 AM

short-attention-spansPeople have short attention spans.

In fact, a recent article from Time Health Neuroscience says: "The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain."

Wow. 

But how exactly are you supposed to engage real estate leads just 8 seconds? 

Follow these 5 proven real estate lead engagement tips:

  1. Be Thought Provoking:

    Use bold subject lines for real estate emails and real estate blog titles that create intruigue. 

    Pro Tip: Use our blog title brainstorming worksheet.

  2. Be Relevant:

    Generic messaging doesn't work. Our studies show that unique, personalized content is proven to be 2-3X more effective.
  3. Be Brief:

    Never use more words than necessary to make your point.

  4. Be Visual:

    Remember - a picture is worth 1,000 words.

  5. Be Direct:

    Be clear and conscise about what you want your leads to do next. Need help? Check out our post on effective Calls to Action (CTAs).

Do you struggle with effective lead engagement? If so, what have you tried to improve your results?


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Topics: Practical Advice

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