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Having a healthy pipeline of real estate leads is vital to the growth of your business. When your pipeline is properly managed and supported with the right tools, leads flow consistently and smoothly through it. If this is not properly managed, leads may get stuck, leading to reduced conversions.
If you have yet to properly define your sales pipeline, as well as the stages that are involved, there’s no reason to worry. There are more than a few tips that can help you with this.
The technology that real estate agents have available today lets them maintain a freely moving, healthy and successful pipeline and continually move leads to conversion. Learn about five best practices to help increase your sales with proper sales pipeline management, here.
1. Use the Proper Technology
The right technology is crucial if you want to increase sales. There are many growing businesses that have begun to realize the many benefits offered by an all-in-one CRM to help drive their growth and to manage their pipeline. That’s because this type of CRM includes customer service automation, marketing automation, and sales enablement tools all on the same platform.
The CRM stores a large amount of data- so much that sales reps know who their prospects area and are better prepared for meetings and for sales calls.
2. Align Marketing and Sales
With a CRM, you can easily align your marketing and sales efforts. This can help to keep the sales pipeline flowing and healthy. Your marketing can determine what leads are consuming what content, what pages have been visited and gain more insight into every potential buyer or seller.
If your marketing and sales team are misaligned, it can have a devastating effect on your business’s bottom line. When you utilize a CRM with marketing automation built-in, the aspects of your business can form a tight synergy that will allow you to manage your pipeline much better and close more deals.
When you combine this with tools such as a log management tool, the ability you have to capture and use visitor information and data is enhanced significantly.
You can read more about it here: https://www.loggly.com/ultimate-guide/apache-logging-basics/
3. Score More Leads
An all-in-one CRM offers the ability for you to score more leads. You can score these real estate leads based on demographic information, such as industry, location, job title, etc. Your system will also track all of the behavior of every lead that is visiting your site. You can virtually score anything that you want, such as visits to important web pages, content downloads and more.
Once someone has reached the score that you consider high enough, consider them marketing qualified. At this point, the automatically get passed to the sales for outreach efforts. This way, the sales team can focus on just the leads that are sales ready, and that leaves the other leads for further nurturing.
As you can see, a CRM can be an invaluable tool for any business or organization. As you are trying to increase your leads and quality of leads, be sure to keep this in mind.
Want more great real estate advice from your fellow agents?