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Real Estate Blogging: 8 Rules to Live By

Posted by Victoria Deubler

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Jan 28, 2016 8:00:00 AM

blog-typing.jpgNot achieving your real estate blogging goals? You may be guilty of making some of the most common blogging mistakes without even knowing it.

Whether you’ve just begun or are a veteran real estate blogger, it’s important to always make sure you’re giving your audience the information they crave in a timely and proper manner. Living by these blogging rules will help you hit the mark every time.

 

Live by these 8 real estate blogging rules:

 

Rule #1: Provide readers with valuable content.

First and foremost, you should be blogging to provide valuable content to your readers. This is what keeps your audience returning for more and helps you earn their trust and loyalty. Simply publishing content just to publish it doesn’t give your readers anything special or a reason to come back. Respect and value the time of your readers by giving them the content they want and need.

Rule #2: Select and write to your target audience.

Speaking of audiences… If you haven’t selected your target audience, now is the time to do so! In order to create valuable content for your audience, you need to know and understand who you’re writing to. For example, if your writing to get more real estate leads, then provide prospects with valuable home buying or selling information.

Rule #3: Make sure you’re getting your content in front of your audience.

So you’ve written your best blog yet, now what? Unfortunately, it doesn’t matter whether you have great content or not if no one sees it! If you don’t already have a big following where your blog is published, share it on your social media accounts. If you use Facebook, write a post to invite readers to your website. If you use Twitter, send a Tweet to your followers to let them know your #realestate blog has posted.

Rule #4: Don’t write too much.

This isn’t high school - you don’t have to write at least 1,000 words in order to get an A. With blogging, writing too much can sometimes drive viewers away - regardless of how valuable your content is. It’s not because they didn’t like what you had to say, it’s just that humans get distracted pretty easily. If you’re having trouble with shortening your blog entry, try creating lists or using bullet points to help your readers (and skimmers) easily find your main points.

Rule #5: Inject personality into your content.

It’s as simple as this: If you’re bored writing your content - your readers will probably feel the same when reading it. Don’t be afraid to inject some personality to your writing. Jazz it up to help personalize your work and keep your readers engaged. Be careful, though, as you don’t want to lose sight of the goal of your post.

Rule #6: Conclude your work.

Okay, so you’ve created great content - but why is it important to the reader? Make sure to include a conclusion or “so what?” statement at the end. While the majority of your post may offer insight about a particular topic, it’s necessary to tie all the pieces together to remind your readers why they read it in the first place.

Rule #7: Create an awesome title.

You won’t be able to attract readers to your blog if you can’t capture their attention. A great blog post title can boost (if not sky-rocket) your click-thru and view rates. Need some inspiration? Check out our Blog Title Brainstorming Worksheet.

Pro tip: You can also use this trick on email subject lines to boost email open rates!

Rule #8: Always proof your work.

Always, always, always proof your work! There’s nothing worse than noticing grammatical errors after your blog post has been published - except for maybe a reader pointing it out. (Yikes!) If you’ve been writing for a while, take a break and proof it later in order to give your eyes and brain a break. If you need to, ask a colleague or a friend to take a look with a fresh set of eyes.

 

There are an abundance of real estate blogs out there, so make sure to separate yourself from the rest by creating great blogs with these 8 rules in mind.

 

What do you enjoy blogging about? Share in the comments below.


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