Lights - Camera - Action! Today's article is a simple one. We give you 25 ideas to give your on-camera personality some inspiration. We have also included a free download of our Guide to Online Video for Real Estate Agents. We discuss video editing, video platforms, camera options, and everything you need to get started.
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Here are 25 Video Marketing Ideas for Real Estate Agents:
About You
- Introduce yourself to your leads
- Explain any specialties or niche markets you focus on
- Reveal 3 traits that help you stand out from other agents
- Read some of your client testimonials
- Explain any unique marketing or real estate services you provide
About The Community
- Provide a visual tour of local hotspots iny our neighborhood
- Discuss highlights of the community
- Highlight independently owned small businesses in the area
- Explain why your town is worth living in compared to others nearby
- Discuss benefits of each neighborhood in your area in detail
- Have an interview with long-time residents
- Illustrate popular architectural styles in your area
- Discuss median cost & advise buyers on where to look for properties that fit their budget
- Explain market trends & provide timing advice
- Create seasonal videos to highlight the best events & places to visit throughout the year
Videos About Real Estate
- Provide tips and best practices for first-time home buyers or sellers
- Announce an upcoming open house and highlight features of the property
- Offer advice to leads considering selling on what home improvements provide the best ROI
- Do a video walk-through of a newly-listed property
- Ask past clients to submit questions and explain the answers in your videos
- Discuss mortgage prequalification and home loan opportunities
- Offer advice on how to identify serious issues vs. cosmetic damage on home tours
- Talk about the foreclosure market in your area
- Discuss the timeline of a traditional sale
- Provide advice on how to prioritize needs to land on the perfect neighborhood (school district vs. commute time, etc.)

