Life is hectic! Am I right? Multiply that by 10 if you are a real estate agent. We all wish we can be everywhere at once. Emails must be answered, family must be fed, phone calls must be returned. In the likely event you miss a phone call how do you ensure that home buyer or home seller isn’t tempted to find another agent to call?

Your phone vibrates while you are preparing dinner with your family. You glance at the screen, and it is a real estate lead! You contemplate preparing lobster tonight instead, because you can start eating like royalty once you close this deal! You call them immediately, but they don't answer. You are rerouted to their voicemail...what do you do?

Agent Insights - In this edition of Agent Insights, Shannon Ensor, a REALTOR® in Austin, TX, gives us advice on how increase the quantity of your open-house sign-ins.  Please be sure to also check out her website, as she provides plenty of training resources to help her fellow real estate agents acheive their goals.

Imagine it is the middle of the day,you are on your lunch break, scrolling through your Facebook newsfeed and suddenly you get a call from an "Unknown Caller". What do you do? Do you pick it up? Or do you let it go to voicemail?

A common debate amongst real estate agents is whether to force require phone numbers on lead capture forms. Although there are many benefits and caveats to both perspectives, at Zurple we recommend one.