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Halloween Marketing Ideas for Real Estate Agents

Posted by Emily Murray

Oct 3, 2018 7:30:00 AM

With summer a recent memory it’s hard to believe we are now in the season of pumpkin spice lattes and wool sweaters! If Halloween is sneaking up on your this year, it’s time to get into the spooky spirit.  With Halloween around the corner, you have a great reason to create a fun marketing campaign and reach your existing database as well as attract new leads!

Halloween Marketing Ideas for Real Estate Agents 2018

Try these 10 real estate marketing ideas for some howling good inspiration!

  1. Create a Halloween Email Campaign

Consider each holiday as a great excuse to touch base with your leads and clients. There are a number of ways to touch your audience through email on this spooky holiday.

Try any of these themes:

  • Happy Halloween Greeting
  • Fun Halloween Fact Infographic to Share
  • Halloween Email Contest
  1. Run a Social Media Contest

Online contests are a great way to get your followers actively involved with your page. Choose a theme, a giveaway and announce your contest through email and social media. Consider a gift card, free services or cash for the perfect prize.

Try these fun ideas for the contest:

  • Pumpkin carving contest
  • Pet costume contest
  • Kid costume contest
  • Best haunted house decorations
  1. Design Seasonal Door Hangers

Seasonal door hangers are effective for introducing yourself to the neighborhood while incorporating a bit of Halloween fun.

Try these ideas for content:

  • Trick or treat safety tips
  • Pumpkin carving ideas
  • Creative costume ideas
  • Photos of you and your team in costume
  1. Host a Halloween Party

Everyone loves a chance to dress up and naturally you love jumping at the chance to network! This makes Halloween a terrific time to host a Halloween party for your leads and clients.

  1. Hold an Autumn-Themed Art Contest

Ask clients to post their children’s autumn artwork to your social media accounts or stop by your office in person for a fun and festive art contest.

  1. Create Halloween Pop-By Gifts

Pop-by gifts are a unique way to leave your information with a surprise twist.


  • Pumpkins/gourds
  • Candy
  • Candles
  • Home Décor
  1. Restock All Flyers Boxes

There’s really no other season where clients are so actively out and about in your neighborhood. While taking their kids out to Trick or Treat, they’ll be passing your listings all night. Be sure to restock all marketing materials and flyer box information before the festivities.

  1. Host a Haunted Open House

Even adults love the thrill of creepy crawly Halloween decorations. Choose spooky décor and deck  yourself out in your Halloween finest for your haunted open house.

  1. Send a Halloween Post Card

For your direct mail campaign print out a variety of Halloween post cards with your photo, services offered and contact information to send to your mailing list.

  1. Hand Out Your Contact Info with Candy

Trick or Treat is basically a time for reverse door knocking! Leads are coming to your door. Attach your business card or a flyer to candy as you pass it out.

Above all else, Halloween is a fun occasion to get creative with your marketing campaigns. From spooky open houses to haunted Halloween contests, your leads and clients are bound to be impressed with your Halloween-themed materials!

Need ideas for pop-by gifts? Here is a free planner you can download!
Click to Download Your Free Pop-By Planner

Topics: Lead Generation & Engagement

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