We are past the halfway point of the year, are you on track to reach your income goals for 2019? Perhaps you can use Independence Day as a catalyst to ramp up your marketing. You need to consistently be generating real estate leads, so you can convert them into real estate transactions.
Here are 4 Ways to Generate Real Estate Leads for the 4th of July
1. Social Media Posts
Real estate leads from social media will take a little longer to nurture, because you need to build a relationship with them first. Not everybody is going to jump into a stranger’s car after one brief online interaction. You can use this free Facebook content calendar to take care of your social posts this summer, and encourage your followers to engage with you.
2. Direct Mailers
Listing pamphlets, newsletters, and 4th of July cards (like these cards you can download) are a great excuse to add a little red, white, and blue to the design. Traditional print marketing can still be effective, especially when you pair it with online real estate marketing. Add your website address to convince your farming area to go online and do a home search. From there, you can capture that real estate lead’s information.
3. Client Barbecue
There is nothing more American than a barbecue on the 4th of July. If you are going to host a barbecue anyway, inviting your clients is a great way to ask for referrals. It can also be claimed a business expense for tax purposes!
4. Quick Text Message
Never underestimate the power of a text message. If you haven’t spoken to your past clients or cold leads in a while, a quick “Happy 4th of July” is enough to start a conversation. One of those prospects is likely to know somebody looking to buy or sell real estate, and this is a great way to open them up to the idea of referring you to their friends and family.
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