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How to Keep the Real in Realtor®

Posted by Kristina Brunnler

Apr 28, 2017 7:00:00 AM

Have you ever encountered a “salesy” Realtor? Was there a feeling of fake kindness or pressure to do something their way? Real Estate agents are sales men and women, however they can remain personable leads without pressuring a sale. Home buyers and sellers are about to complete one of, if not the biggest transactions of their life. They’ll want to work with an agent that is upfront, real, and personable. Successful agents know how to be their authentic selves without tarnishing their professionalism.

Follow these tips to keep the "real" in Realtor®:

Don't Overthink It

While it’s important to remain professional, memorizing your listing presentation line by line may make you come off as robotic.

Be Honest

Honesty is huge. Buyers and sellers are about to make the biggest transaction of their life, they need a trustworthy leader.

Be a Friend

Don’t be afraid to go to dinner or coffee with your clients and leads. There’s a reason the home buying and selling process has not been overtaken by technology.

Be Quick

The faster you reply to a lead’s email, call, or text, the easier they’ll be to convert. One study found that when a lead is contacted within the first 5 minutes vs the first 10 minutes, there's a 400% decrease in the odds of converting, according Lead Response Management.

Be Empathetic

Buying and selling a home is a stressful process and that’s why your job exists. While some clients might be overly dramatic, it’s important to hear them out.


Real Estate agents are good talkers, but that’s not an excuse for not hearing your client’s needs out.

Be Flexible

Remember you are offering your service, not a hard product or good. You should be molding yourself to your clients needs (to a certain extent).

Be Yourself

Be yourself and success will follow. People can see through fake personalities. Don’t be afraid to be yourself.


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Topics: Just for Fun

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