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Is Farming a Waste of Time for Real Estate Agents?

Posted by Pacifico "PJ" Ortiz Luis

Jun 7, 2018 3:00:05 PM

You might hear from top producing agents that farming is a waste of time. Let's dive deeper into this. Is this true? Or is it an opinion of agents that know a better way?

Is Farming and Open Houses a Waste of Time for Real Estate Agents

For most real estate agents, farming is one of the cornerstones to their business. There are a few arguments that farming is outdated with the creation of social media.

This is Why We Believe it is Still Worth Your Time:

1. Its Not About What You Do, But How You Do It

Give the same cold call script to 5 different real estate agents, and they will each say it 5 different ways. Even then, each agent will not have the same results. How they read the script and cater it towards helping their potential client will determine their level of success. Be intentional in how you fa

2. Consistency is the Key to Success

Doing one batch of Just Sold postcards might not generate the results you want. A one-time send would be good to let people know that you exist...but a regular campaign will help you put a flag down in your territory and prospect's minds. When they are ready to buy or sell a home, they'll remember the agent stuck to their refrigerator by a magnet.

3. Traditional Print Marketing is Not Dead

There is so much competition online! Going back to basics never hurts, and with less agents investing into print marketing it is easier to stand out. Bonus tip! Add your social media links to your farming materials to fortify your engagement of these possible leads!

4. It's an Opportunity to Get in Front of Prospects

Stop hiding from prospects! Do what you can do get yourself out there! The more people are exposed to your brand, the more likely they are to become a real estate client. 

5. You Can Outsource Farming

Don't have time or energy to farm? Unlike open houses, you can also outsource companies that focus on this! This will free up your time to do another task that will return your investment!


Looking to convert your farming leads without lifting a finger? Try Zurple!

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Topics: lead generation

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