Infographics provide a visual method of communicating in-depth information on a specific topic. In real estate, infographics can also serve as a valuable promotional tool that can be shared with leads and clients to help establish your role as an expert in the field.
This post is going to take a look at some of the benefits of real estate infographics, provide three examples of agent-branded infographics, offer some ideas on how to create your own and provide a free real estate infographic template that you can download and customize.
Biggest Real Estate Infographic Benefits:
- Offers agents the ability to communicate complex data in a visually interesting way
- Provides content in a format that short-attention-span scanners can easily take in
- Complete control over design allows infographics to match the brand they're promoting
- Interesting visual content is much more likely to be clicked - it promotes viral sharing
Agent Branded Examples:
If you have an eye for design, you can use websites like infogr.am or piktochart to build an infographic - or if you're comfortable navigating PowerPoint, you can even build your own (example). If you'd rather leave it to the pros, sites like DesignCrowd give you access to hundreds of designers who will submit a pitch for your job for a nominal fee, and you get to pick your favorite.
You can add infographics to your website, publish and promote them on social channels or even print them out and use them as collateral at community events. Hopefully these benefits and examples have inspired you to consider incorporating real estate infographics into your marketing strategy!