Is it worth it for you as a real estate agent to attend a real estate conference? You need to take time out of your busy schedule to be there. And there is also the financial cost that needs to be taken into account. Should you go?
Here are Reasons You SHOULD Go to a Conference
1. The Networking Potential
To be truly successful at anything, you need to surround yourself with like-minded individuals. What better place to find those people than a conference for your profession? Even the most introverted real estate agents can use this as an opportunity to build a mastermind. Despite being in a room filled with your competition, these people can become your best friends. There will always be somebody smarter or more successful than you. These are the type of people you want to have in your circle.
2. Talk to Real Estate Tech Companies
What does Zurple really do? You can ask us in person because we will be attending a few conferences this year. There are plenty of companies that offer services to real estate agents. This is your chance to learn more about them, or discover new companies you've never heard of before.
Here is where Zurple will be at this year:
- CRS Sell-a-bration
- HomeSmart Growth Summit
- National Association of REALTORS® Conference & Expo
- Xplode Conference
- RealX Workshops
Come say hi!
Good conferences will book thought leaders to teach you a new aspect of the industry. Jack Markham, General Manager of Zurple, will sometimes talk about the consumer timeline so agents know where a real estate lead is once they find your website. Some other speakers will talk about how integrate new technologies into your business model to make it more efficient. One of the primary reasons you should go is to learn something new that your clients will benefit from.
4. Agent Referrals
For those of you going to out-of-town conferences, this is an excellent chance to create a nationwide network of agents that you can trade referrals with. This is a great strategy for anybody that conducts business in a place where people will migrate to.
5. Break Out Sessions
For a more focused learning experience, some industry thought leaders will offer smaller sessions where they can teach what they know to a smaller class. This gives you more opportunity to answer the questions that have been buring in your head for the past year.
Don't be an agent that learns all day, but doesn't benefit from it! The key is to implement everything you've learned into your business. Knowledge can only take you so far. Action is what is needed for true success.
6. New Perspectives
Despite the sensory overload, you'll be able to look at your business with a new set of eyes. Maybe they'll cover an obstacle that you could never quite master? Or maybe they introduce you to a new way to do an old thing? It never hurts to keep an open mind!