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The Biggest Waste of Marketing Dollars in Real Estate

Posted by Kristina Brunnler

May 31, 2017 8:04:59 AM

Many new agents run themselves out of business within their first year on fancy marketing initiatives. Before establishing themselves within local markets, many get caught up with software programs. Avoid marketing pitfalls with these tips.

waste of money real estate.jpgThink Twice Before Investing Your Brokerage into these Real Estate Marketing Services


Speciality Advertising for Unfamiliar Audiences

Specialty advertising efforts, including personalized coffee mugs, pens, calendars, and notepads are fantastic for audiences familiar with your brand. However, agents that provide these free swag items to markets they’ve never farmed before will have a high cost per lead and low conversion rate. 

Generic Drip Email Services

Spamming leads with useless content is an easy way to decrease sales. Leads seek personalized content sent directly to their inbox. Knowing what your leads want in advance will give you a leg up on the competition. Today’s consumers are impatient. E-commerce sites like Amazon and Nordstrom already know what we like and can get it to us in 2 days.  

Zurple's Conversations™ software is more than a drip email service. We track buyer and seller leads’ online home search history then send leads intelligent, personalized messages based on their online behaviors. We make the home buying/selling process seamless for your leads, increasing your conversion rate. 

Learn How Conversations Works

Poorly Ran PPC Ads

Watching a few Google Adwords YouTube does not equip the average person to run a successful PPC ad. PPC, or Pay Per Click ads are internet advertisements where a company pays a website (usually a search engine website such as Google or Bing) to place ads in the top section

Zurple knows which keywords to chose based on your desired target markets. At Zurple only use keywords that’ll generate quality leads, avoiding terms like FSBO, short sale, and foreclosure. We place you on the top search results, so local leads can easily find your site during their home search.

Learn More About Zurple

Topics: Social Media Marketing

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