Will you still be in business 5 years from now? Real estate is a hectic industry to work in, and most time agents can only see what is right in front of them. What happens when there is a shift in the industry? A housing market crash? Zillow starting to employ real estate agents? Is your business future proofed?
It’s a scary thought to think about your business 5 years from now. It is a reality every real estate agent must face to ensure longevity in this business. Here are a few tips to ensure you will still have a roof over your head half a decade from today:
How to Future Proof Your Business:
Stop Focusing on Quick Transactions
Having a lead fill out a form on your website and then sign a contract the following day is nice…but it is not representative to the experience of a typical online lead. Not only do prospective home buyers need time to research homes and agents, agents need to time to establish a relationship and web presence. Publishing a website today does not mean you will be at the top of Google tomorrow. Likewise calling a person once should not mean they should be disqualified. Websites and Relationships take time to strengthen, give it time. Slow money is better than no money!
Build a Reputation
Let your reputation precede you. Maintain brand consistency among all online platforms, physical media, and with your real life persona. Let who you are also be what people see before they meet you. This means your sphere of influence should always know you are a real estate agent. Personality-wise, keep that the same in your phone calls and email correspondence. Additionally, be active in your local community…whether that means starting a charity campaign online or volunteering with a local organization. Put yourself out there!
Your relationships are your future paychecks. That doesn’t mean that you should treat everybody like a payday, but you need to see the value in every interaction you have. Building strong relationships can generate multiple benefits in real estate. A person will be more likely to work with you or refer a friend if your relationship is strong enough. Connecting two people together, even with no immediate benefit to you, can pay off in the future when they connect you with a potential home buyer or home seller. Having strong networking skills, and maintaining those relationships can ensure a long career in real estate.
Know Your Fundamentals
Keep sight of the foundation of a good business and online presence. New technology will keep developing, but that doesn’t mean you need to sign up for augmented reality virtual tours. Good communication, solid photography, and an easy to use website are all you need to succeed now and in the future.
With Zurple and our family of real estate technology companies being in business for so long, we are prepared to keep you in business for the foreseeable future.