Mark Gordon: A Case Study
Broker with Diverse Background Uses Zurple to Wow Leads
Mark's journey to becoming a broker has been an adventurous one. He has served as a trade show business owner, a ski resort foreman and a city councilman. It was during his time in the city council that he discovered his passion for real estate.
As a new Broker in Vail, Colorado, Mark and his business partner, Chadd Ziegler, were faced with a slow market and a major lack of leads. That's when he found Zurple - the solution to all his real estate challenges.
(leads + nurturing)
Located in the mountains of Colorado, Christiania Realty is a full-service, valley-wide boutique real estate agency that is technology oriented but never forgets the personal touch. The owners are dedicated to 5 star service - and they focus on treating each and every client as if they are the only client in the world.
Serving the People is What He Does Best
Mark's career journey has been a diverse one. He established himself as a profitable trade show business owner, and after building his first successful company, decided he was ready for a change. That change led him to Vail, Colorado, where he became a foreman of the mountain security department at Vail Mountain.
Spending time in Vail gave Mark the opportunity to learn impeccable customer service skills and it gave him an avenue to talk to all sorts of locals. In time, he realized he had a bigger calling and found himself seeking a position in local politics and serving as a city councilman. As a representative of the people of Vail, Mark became involved in major real estate deals and management of private and public funds. This process was rewarding for Mark and it got him thinking about real estate. It didn't take him long to decide it was time to tackle a different entrepreneurial field, and Mark got his Broker's license and opened his own agency.
In 2011, he partnered up with long-time local and fellow broker, Chadd Ziegler, and together, they set off to build a brokerage based on personalized, 5 star service. Unfortunately, the market wasn't in the greatest shape at the time, so despite their best efforts at grassroots campaigns, business was slow. Mark knew that failure wasn't an option, so he started looking to outside sources that could help his business grow and thrive.
“I was sold on Zurple's behavioral analysis
and having the ability to stay in touch
with many leads all at one time.”
Mark knew that without the assistance of a lead generation tool, building his brokerage was going to be a struggle, so he started researching various companies. He's a tech-savvy broker who isn't afraid to take a leap of faith with new technologies and see where it goes, and that's how he ended up with Zurple. After starting out with manual processes and learning first-hand that engaging one-on-one with many leads at a time was nearly impossible, Mark loved the idea of a behavior-optimized automated reply system.