2020 is a wild year isn't it? Gone are the days when you can shake the hand of any potential prospects and high five them as a way to build rapport. Independence Day will be slightly different to, as cities will be trying to avoid large gatherings. For the year of 2020, here are some real estate marketing ideas you can benefit from:
Here are 4th of July Real Estate Marketing Ideas for 2020:
1. Pop by Gifts
Pop by gifts are always appreciated, especially if it helps your farming area celebrate America's birthday. (fun fact, America turns 244 this year!) Some thoughtful ideas can be mini-flags, fireworks (if they are legal in your state), and various other patritotic memorablila. Be sure to leave your business card and contact information along with the gifts.
2. Drive/Walk by Celebrations
This idea is social-distance friendly but requires a bit of coordination with the agents in your offices and/or local businesses. Since most cities might not have fireworks this year, you can set up decorations outside of local businesses that can be seen from a passing car or on foot. This will encourage building relationships with other business owners, which can lead to referrals. In addition to that, it can help establish you as the local expert by promoting other local businesses.
3. Email Blasts
Holidays are the perfect excuse to send out an email to your book of business. In order to convert any of your prospects into real estate clients, you need to maintain regular communication with them. If you are looking for an excuse to send out an email - then use the holidays as the reason to send out a quick marketing blast. This is a great way to remind people you haven't spoken to in a while that you are still in the business.
4. Social Media
Maintaining your social media channels is crucial, especially in today's landscape where the majority of social interactions take place online, instead of in person. Sharing celebrations going on in your city can identify you as the go-to agent for knowledge about the area you serve. What are local organizations doing to celebrate? Are there any special sales going on locally? Share this information with your audience to build trust with them this 4th of July.