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Love Yourself! - 5 Beliefs You Should Stop Telling Yourself as a Real Estate Agent

Posted by Pacifico "PJ" Ortiz Luis

Feb 14, 2019 7:30:00 AM

That road to success is filled with many roadblocks. Unfortunately, one of the biggest obstacles in our way is ourselves. This is equally as true for real estate agents who oftentimes are given no direction when diving head first into the industry.

Limiting Beliefs for Real Estate Agents

That road to success is filled with many roadblocks. Unfortunately, one of the biggest obstacles in our way is ourselves. This is equally as true for real estate agents who oftentimes are given no direction when diving head first into the industry.

Here are 5 Limiting Beliefs Real Estate Agents Should Stop Believing

1. I Don't Have What It Takes to Be Successful

Everybody equally has what it takes, and what it doesn’t take, to be successful. Exactly what "that" is, is undefined. You must search within yourself to define what that is. Each person has a unique quality that helps them stand out above the crowd. What do you bring to the table that other agents don’t? THAT is what makes you special.

2. I Can't Do it On My Own

It takes a village, or in this case a neighborhood. You are never in it alone! You have resources provided to you by your brokerage, your website provider, your industry peers, and even your friends and family. If you feel like you are alone, jump into a real estate Facebook group and voice a call for help. You are guaranteed to find others who are experiencing the same, and even more who have been through it already that can offer helpful advice.

3. I Am Not a Sales Person

Real estate agents come from all walks of life. Not all of them have a sales background, and those that retire into a new industry don’t go into sales. If you try to compete with other agents about who is the best sales person, you might fail. You can start thriving when you bring your individual talent. Some people are great at networking. Some people are amazing at making instant connections. Some are excellent project managers. Just be you!

4. The Market is Too Saturated

There are so many amazing real estate agents in my local market, why would they pick you? The recurring theme pops up again: use your individuality to your advantage. Home buyers and home sellers might go to a brokerage and see a team of 10 generic real estate agentsand choose one at random thinking they are all the same. If you look at top producers in your area, they cater to specific niches and rarely have to fight for scraps with other agents. They will also turn potential business down if it is in the best interest of the client to work with an agent with a more specialized niche or skill set.

5. I Don't Have Enough Time

Everybody has the same amount of time in any given day: 24 hours. Making the most out of those 24 hours is what can turn you into a deal-closing machine. Good time management and task management skills can be learned. An assistant can be costly but can save you much needed time. The secret that top producers don’t share is that they leverage automation to nurture their real estate leads, such as Zurple’s Conversations™ software that will recognize a lead’s behavioral patterns and send emails in a way that sounds like they are coming from an agent.

Don’t Stop Believing in Yourself! We Believe in You!


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Topics: Practical Advice, Lead Generation

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