Here are four books for real estate brokers to help you reach new levels of success:
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The Champion Real Estate Team: A Proven Plan for Executing High Performance and Increasing Profits
By Dirk Zeller
Although designed for new brokers, this book provides a reminder of the key ingredients needed to start a successful brokerage. Topics include choosing a team structure, agent coaching best practices, lead generation, and creating a positive corporate culture. -
Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies
By Robert Freedman
This book is a compilation of Realtor® magazine’s “Broker Best Practices” section. This valuable collection includes exerts on operational strategies, management techniques, Real Estate business models, and insights into new technologies. -
Real Estate Brokerage: A Management Guide
By Laurel D. McAdams and Joan M. Sobeck
This book is sort of the encyclopedia of brokerage management. A few informative topics include management skills, analyzing markets, structuring finances, business procedures, legalities of staffing, coaching performance, and managing risks. -
How to Start a Brokerage of Maybe Not: Pros & Cons of Brokerage Models Franchise vs. Flat Fee vs. Virtual Plus the New Hybrid Model 2016
By Shannon Adams
Seasoned California broker, Shannon Adams, has provided her take on the pros and cons of starting a brokerage. This read will help new brokers decide on a business model and staffing best practices.
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