One of the best ways to keep your real estate clients happy is to show them how much they mean to you and your business. Showing them appreciation will not only help you foster a great relationship, but it may also help generate repeat client business and referrals. This season, show your real estate clients gratitude with sentimental actions.
Here are the Best Ways to Show Your Clients How Much You Care:
Anything personalized:
Always pay attention to your clients personal interests or hobbies. This helps build rapport while you are working with them, plus it gives you insight about what they would appreciate as a closing gift. Giving a personalized gift also shows them that you’ve paid attention to what they like (or don’t like). For instance, if you know what their favorite restaurant is, treat them with a gift card - so they can enjoy a night out.
A handwritten letter:
In today’s digital world, text messages and emails have become all too familiar. A handwritten letter shows your client that you’ve taken the time out of your day to write a personal thank you note as a token of your appreciation. What would make this even better? A hand delivery!
Take them out for coffee:
Taking a current or past client out for a cup of joe gives you a chance to chat about their preferred properties or catch up since the closing. Instead of always meeting at your office or in their home, take them out to change it up and buy them a cup of coffee (or tea) as a friendly way to show you enjoy working with them.
Give a housewarming gift:
If your client recently purchased a home with you, a housewarming gift can be a great way to say thank you and best wishes! Again, paying attention to interests can come in handy when selecting a gift. If you know they collect fine wines, gifting a good bottle of wine can be a great way to say thank you. If you aren’t too familiar with a client’s interests, gift baskets and edible arrangements are usually welcomed gifts. Add some sweet treats or tasty snacks to your gift basket along with a personal thank you note.
Pay for a house cleaning:
Everyone enjoys a freshly cleaned home. Paying for a professional cleaning session prior to your real estate clients move in date is a great way to show them that you care after closing. A thorough cleaning will help your clients feel comfortable and safe in their new home.
Stay in touch:
Yes, gifting any of the above items/services will show your client how much you care - but, staying in touch after the transaction is also very important to maintaining a strong and meaningful relationship. Giving your client a call or a personalized email (instead of the standard newsletter) after their transaction will help you keep in touch, which can help with repeat business and referrals. Who knows - you may even make a new friend!
Keep your clients happy during and after a transaction by showing them your gratitude. And remember, if you can - make it personal.
How do you show your clients gratitude? Share in the comments below.
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