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74 Real Estate Keywords that Boost SEO Rankings

Posted by Kristina Brunnler

Apr 26, 2017 7:30:00 AM

A keyword is a word or phrase used to describe the contents of a web page. Keywords help search engines like Google and Bing identify which web pages match particular web queries. When search engines begin crawling the web, you want to be sure your Real Estate website and blog has the appropriate keywords so that your content ranks higher in search results. For instance if leads begin searching for the best Realtors or average home prices in your city, you’ll want your name to show up in the first few results. When you rank higher in search engine results, you’ll have increased site traffic and capture more leads.


Insert these 74 Real Estate Keywords into your Blog & Website:

Generic Real Estate Keywords

Generic keywords are designed to attract interest from home buyer and sellers, regardless of their locality. Although you may not be interested in working with buyers and sellers outside of your market, gaining web traffic from a larger audience will increase your overall search engine ranking. If you wish to gain an audience to your blog or social media channels, insert these keywords.

How much is my home worth?
How to choose a Realtor
Do I need a Realtor?
Real Estate Agent(s)
Homes for Sale
Find a Realtor
Hire a Realtor
Pricing Your Home
Best time to sell your home
Best time to buy a home
When to buy a home
Should I buy a home?
How to sell your home
Home Staging Tips
How to Prepare Your Home for Sale
Realtor Comissions
Short Sales
Short Sales Process
How to Sell Your Home Fast
Best brokerages
Should I hold an open house?
Are open houses successful?
First time home buyers
First time home seller
How to get the best offer
Short sale vs foreclosure
Real Estate investment
How to invest in real estate
Improvements that increase home value

Local Real Estate Keywords

Local keywords are great for targeting leads within your general vicinity, or city or zipcode. Use this list of keywords to gain traffic from leads within your area.

(insert city/zip code) real estate
Realtors in (insert city/zip code)
Brokerages in (insert city/zip code)
Best Schools in (insert city/zip code)
Best Neighborhoods in (insert city/zip code)
Vacation homes in (insert city/zip code)
Best neighborhoods in (insert city/zip code)
(insert city/zip code) relocation realtors
(insert city/zip code) Realtor reviews
How long do homes stay on the market in (insert city/zip code)
List of Real Estate agents in (insert city/zip code)
Up and coming neighborhoods in (insert city/zip code)
Best places to buy in (insert city/zip code)
Foreclosures in (insert city/zip code)
Short sales in (insert city/zip code)
Where to buy in (insert city/zip code)
Relocation Realtors in (insert city/zip code)
Best Homes in (insert city/zip code)

Hyperlocal Real Estate Keywords

Hyperlocal keywords are designed to target specific neighborhoods and leads within your vicinity. Hyperlocal keywords can be especially powerful for service oriented businesses, such as restaurants, attorneys, salons, and Real Estate brokerages.

Best Realtors in (insert neighborhood)
Homes for sale in (insert neighborhood)
Average price of a home in (insert neighborhood)
Things to Do in (insert neighborhood)
Farmers Markets in (insert neighborhood)
Best Schools in (insert neighborhood)
Home Values in (insert neighborhood)
Best Brokerages in (insert neighborhood)
Are home value in (insert neighborhood) increasing?
Crime Rates in (insert neighborhood)
Homes for sale in (insert neighborhood)
Home listings in (insert neighborhood)
Townhomes in (insert neighborhood)
Apartments in (insert neighborhood)
Homes for sale in (insert neighborhood)
Best Restaurants in (insert neighborhood)
(insert neighborhood) parks
(insert neighborhood) after school programs
Top rated realtor in (insert neighborhood)
Real Estate agents serving (insert neighborhood)
Short sales in (insert neighborhood)
Community Activities in (insert neighborhood)
Community Centers in (insert neighborhood)
Libraries in (insert neighborhood)
Features of (insert neighborhood) homes

Prefer to leave SEO best practices to the pros? Zurple launches SEO optimized IDX home search sites in your target markets. We use hyperlocal real estate keywords and pay-per-click ads to funnel qualified leads in your area to your sites.

Need a FREE comprehensive guide to SEO?

Get the SEO Guidebook

Topics: Social Media Marketing, Lead Generation & Engagement

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